time for a new way to measure user experience velocity barcelona
DESCRIPTION
The APDEX was established to give us a metric to optimize our websites for performance but is it still valid? Since it was established the world has changed and we are facing mobile native apps as well as single page websites which make traditional performance measurements useless. In this session we will explore what is needed in the mobile world of today to identify bad user experience and look into the new concept of a User Experience Index.TRANSCRIPT
1 #Dynatrace
Klaus Enzenhofer
Team Lead Center of Excellence #[email protected]
Time for a new way to measure User Experience?!
What really matters
The Performance Impact
Navigation Timings
This is 2012 style!
The Performance Impact
http://apdex.org/
0 2.0s 8.0s(4 x 2.0s)
Satisfied Tolerating Frustrated
Navigation Timings
Single Page Load Apps
W3C Timings Blindspots!
http://blogs.telerik.com/telerikmarketing/posts/14-05-21/everything-you-wanted-to-know-about-native-hybrid-and-web-apps-but-were-afraid-to-ask
Omni Channel Market
Navigation Timings Navigation Timings
User Action Response Time
Errors – Have the biggest „social“ impact!
User Experience Index
User Action
Response TimeErrors
Learn from a Users Journey
User Experience Index
User BehaviorUser Action
Response TimeErrors
Is this STILL Enough?
Bandwidth
User BehaviorUser Environment
User Experience Index
User Action
Response Time
Errors
Klaus Enzenhofer
Team Lead Center of Excellence #kenzenhofer
[email protected]://bit.ly/velocity2014