time for earth hour: review on the decline of global warming concerns
DESCRIPTION
while scientists believe that global warming is already worse than predicted even a few years ago, people today show less concern. Supporting Earth Hour, TrendsSpotting provides a comprehensive review on the decline of interest concerning global warming issues.TRANSCRIPT
TRENDSSPOTTING’S REVIEW ON THE DECLINE OF
GLOBAL WARMING CONCERNS
Why Should We Care More Today ??
scientists believe that global warming is
already worse than predicted few years ago,
still - people today show
less concern.
This report will follow the decline of
interest in the
Global Warming
problem
TrendsSpotting ThesisWe have been witnessing a decline of interest in
the global warming consequences:
Web measures indicate that people
Discuss less on global warming issues
Search less for information on this issue
TrendsSpotting ThesisWe have been witnessing a decline of interest in
the global warming consequences:
Recent US surveys suggest a strong
cognitive dissonanceAmericans are unconsciously processing.
Gallup’s March poll : People are
more skeptic, regarding the global warming problem
Pew research survey - sharp fall in the
public concern
The Global Warming Trend2006, 2007 & most of 2008, Global Warming was a very hot topic
Greenwashingwas 1 of the 5 top
words for 2008
Global Language Monitor
Consumer were willing to
pay more for green products
Many innovations were caring the
“environment”
label.TrendOriginal
Consumers were adapting new behaviours to cope with
environmental threatsTrendsspotting
The Decline In Global Warming Concerns Through Web Measure Indicators
Evidence for the decline in interest can be seen in the blogosphere
The Decline In Global Warming Concerns Through Web Measure Indicators
Evidence for the decline in interest can be seen in Search Volume (world wide)
See this decline in The US, Canada, The UK, Australia, & New Zealand
The Decline In Global Warming Concerns Through Public Surveys
Gallup’s March 2009 environment poll surveyed 1,012 US adults, shows less concern over the Global Warming problem
The Decline In Global Warming Concerns Through Public Surveys
Gallup’s March 2009 environment poll surveyed 1,012 US adults, Global Warming problem is perceived less relevant today
The Decline In Global Warming Concerns Through Public Surveys
Highest record ever of 41% now say global warming issues as
reported on the news are exaggerated.
The Decline In Global Warming Concerns Through Public Surveys
Pew Research Center surveyindicates a similar pattern:Of the 20 issues US people were asked to rate in both January 2008 and January 2009, protecting the environment fell most sharply.
Just 41% rate this as a top
priority today, down from 56% a year ago.
ConclusionsThe decline in interest in Global Warming issues is unsurprising
at times when people are facing immediate economic threats.
Still, we must do all we can to promote awareness & pressure our governments to take action. Image Credit : xkcd.com
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Spread the word
together with those who care!
TURN OFF Your lights for an hour on
Saturday – March 28, 20:30 pmImage Credit : flickr
