time saving tips for social media - increase your productivity
TRANSCRIPT
YOU, THE SOCIAL MEDIA ROCKET“How to Blast Off With Social Media & Manage
It All With Your 24hours Given”
Jon Rognerud, [email protected]
www.twitter.com/jonrognerud
• Introductions / Summaries• Goals / Planning / Proj Mgmt.• Typical Tasks: One Social Media Profile• Save Time! - Productivity Tools for:• Twitter• Facebook• LinkedIn• YouTube
• Summaries
AGENDA
QUESTION: How much time do you spend in each quadrant? Track it for a week. Think about this weekly, if you can. Go for II above…
TIP! www.e.ggtimer.com
Eating a frog is not a fun thing… (I imagine)
Start with the most important thing first.
“Plan the work, and work that plan”
Establish overall goals and daily to-do’s
• Social Media can be the biggest time waster in the history of human existence.
• We all have 24 hours. It’s how we use it that matters.
• Time is controlled by us. Not from outside factors. We choose what we want to do.
Typical Tasks
AUTOMATE WHERE POSSIBLE *
THE MOST IMPORTANT TIP:
(*BUT BE HUMAN)
Think quality, not mass followers!
• What are your KPI’s? (Key Perform. Indicators)
• Start with end in mind• Building a house – Mind over Matter
• Measure twice, cut once • Examples – 30 days (2 hrs a week w/research):• 4 daily status updates (helpful)• 1 daily status update (you)• Goal: 25 new followers this month• Goal: 10 RT’s this month (of yours)• 1 video upload this month (YouTube)
SM GOAL SETTING
FOCUS!
• Listening• Engaging / Creating / Content• Communicating / Social• Tracking / Monitoring
Top Level: Social Media Steps
• Plan out number of hours – another example: 2 hours a week
• 20% listening: Twitter, Tweetbeep, Facebook & Overall Search
• 40% engaging: get involved, create useful things: pix, videos, blogs, top 10 tips, etc.
• 40% communicating: Know, Like, Trust, See – Are you somebody to do business with?
Remember: 80% about them, 20% about you
How to balance the workMODEL: “BEGINNER”
“I personally try to plan out the week on Sundays. Then, I pick a few, similar times in the week to get it done, batching the work – in a quiet place. (Starbucks)” – Jon R
MODEL: “ADVANCED” …. (just increase)10
• Make sure to exclude spam – set up filter correctly
• Batch process (read/scan/delete/tag for follow-up) 1-2 times a day
• Create a categorization system for followup
• Set up auto-responder for “I check emails at 11a-12noon each day”
• Ask this: is it really vital for my business? How does it provide “shortest path to the cash”?
How do you handle email/text?
“If it keeps up, man will atrophy all his limbs but the push-button finger.” ~Frank Lloyd Wright
TOOLS:
• Animoto for videos
• Tubemogul for distribution
• Search and tracking
TIPS:
• Shoot 1-3 videos right there. (60-180 seconds)• Pick a day when you upload all videos• Don’t be Spielberg!• Bookmark it with tools described later• Keywords in Title, Description + your URL/Page listed first!
YouTube Power Saving Tools
• Bit.ly
• Tweetdeck & Seesmic
• TwitPic
Twitter Power Saving Tools (1 of 3)
• Tweetstats
• Twitterfeed
• Easy Tweets
• Hootsuite
Twitter Power Saving Tools (2 of 3)
• TweetPro (paid)
• Tweetmeme (Twitter just announced new tool also)
• Klout (should you bother following?)
• SocialOomph
• Co-Tweet
Twitter Power Saving Tools (3 of 3)
• Search
• Integrate Social Plugins where you can (http://developers.facebook.com/plugins)
• Integrate in outgoing materials – and emails (HTML)
• Include link in outgoing emails
• Integrate video from Youtube, or direct
Facebook Power Saving Tools (1 of 2)
• Consider FBML (we can help)
• Include commenting feature directly
• Photos and Tagging, and include link to profile “everywhere” (and physical)
• Video from Facebook directly to your website or blog (HTML code)
• Facebook Ads (we can help)
Bonus: Link to Twitter! (updates there)“Suggest to friends”
Facebook Power Saving Tools (2 of 2)
• Use Search
• Questions and Answers!
• Join groups – listen, add blurbs with link to you
• Link Twitter, so status updates happen (FB->Twitter->LinkedIn)
• Share from Slideshare, Wordpress, Real Estate Pro
• Follow companies (stay in the loop)
Bonus: Add “applications” section
LinkedIn Power Saving Tools
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• Evernote
• Stay Focusd (chrome plugin)
• Ping.fm
• Onlywire.com
• Socialmarker.com
• SocialMention (Free)
• Google Reader (100 to start)
Overall Power Saving Tools (1 of 2)
• Rescue Time (http://rescuetime.com/)
• MeeTimer (Firefox plugin)
• Time Tracker (http://www.formassembly.com/time-tracker/)
• Todoist (easy, fast, in browser)
• Checkvist.com
• Outsource to VA for some research work (Craigslist) *100/mo
Overall Power Saving Tools (2 of 2)
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• <topic>.Alltop
• Popurls
• Stufftotweet
• RSS Reader
• NetVibes.com
• Addictomatic.com
Finding Content To Share
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• Use iPhone or diary to record thoughts (http://www.dragonmobileapps.com/)• Dragon Naturally speaking for PC – fast! • GReader for iPhone (Google Reader)
10 VIEWS to Proj. Mgmt.
• Project planning• Task management • Document sharing• Contact management• Time tracking• Communication tools• Issue handling• Reports• Notifications
Tradt’l Project Management
• Basecamp (37 signals)• Liquid planner (http://www.liquidplanner.com)• Zoho http://www.zoho.com/projects/index.html)• Goplan (http://goplanapp.com)• Google Docs (excel, forms, docs) – Basic, Free
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More Things To Do…
Tweaks n’things:-Twitter background- Youtube background- Twitter lists - create them, share them, join others & use #hashtags- Shareaholic extension for your browser - http://www.shareaholic.com/- Social bookmarking & Digg- Google news, Google alerts- Google calendar – organize and share events- Search locally (twitter, google, etc)
BONUS
Tools to help find local information and business:
1. Twitter local search (near: atlanta within: 30mi)2. Twitter local search for “Tweetup” and restrict locally3. Location based search on iPhone (I use echofon)4. Twitter search using free tool – Nearby Tweets (http://nearbytweets.com)5. Local targeting marketing (http://www.twithawk.com) 6. Foursquare.com
• Start Simple!• Set goals you feel you can “do” (or outsource)
• Review your incoming activity (web, phone)• Organize, Delegate• Think “systems”
• Technology to help, but not overtake you
Summary & Thanks!
THANK YOU!
Twitter.com/jonrognerud ([email protected])
“Are you a social media rocket now?”I can show you!