time to face(book) the facts: social media is here to stay
DESCRIPTION
By Julie 2011 National Conference on Problem GamblingTRANSCRIPT
Time to Face(book) the Facts: Social
Media is Here to Stay
July 2, 2011National Conference on Problem GamblingJulie Hynes, MA, CPSComplete slide show available at www.preventionlane.org/gambling
Here’s What We’ll Do Today• Definitions• Surveying the group• Checking stuff out• A couple of tangible “to-do’s”• Measurement and evaluation tools• Next steps
All materials are available online: go to www.preventionlane.org/gambling
Fact to Face #1:This
presentation will
be outdated in a month.
!?
Fact to Face #2:
Thankfully, the
concepts won’t!
Oh,
ok.
What’s “Social Media”?
Image source: http://dc-cdn.virtacore.com/2010/10/social-
media.jpeg
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Then. Now. Next.
Image sources: http://news.yahoo.com/blogs/technology-blog/myspace-got-wrong-why-nobody-misses-013426988.html ; http://www.facebook.com ; http://plus.google.com
Time to Vote!
A. YankeesB. Red Sox
Better get
it right…
!
How comfortable are you with using social media for your work?A. Um…I never use it.B. I use it passively. (Look at things.)C. Occasionally post/use it.D. I use it often.E. I use it all the time / daily.
Time to
vote!
What would you say is your BIGGEST “barrier” to use social media in your work?A. Learning curveB. TimeC. FundingD. PoliciesE. Other
Time to
vote!
Media’s Changing Tides
Photo sources: www.eonline.com; www.twitter.com/charliesheen
Media’s Changing Tides
Slide Source: Neil Perkin, “What’s Next in Media”
Why Use Social Media?• It’s cheap• Accessible to anyone who’s online,
especially populations we’re not the best at reaching
• Build authentic relationships• Easy to modify• New tools make it easier to create
than traditional media• Measurement: You can track it!
Fact to Face #3:
People are looking for your agency
online.
!?
Are you there?
Fact to Face #4: Government and
social service entities are slow to get on board.
Why?
They won’t even let me see YouTube!
gambling
They’reDrowningUs.
Thankfully, we can swim.
Ways to Participate
• “Listening” AKA “lurking”: watching YouTube videos, looking up reviews
• Joining: getting an account (e.g., Facebook)
• Collecting: Getting news with a “reader,” getting Twitter “tweets”
• Sharing: commenting, participating in “wikis”
• Creating: Uploading YouTube videos, making blog posts
Where Do You Fit In?
“Crawl…walk…run…fly”
--Beth Kanter, non-profit social media expert
EXERCISE #1:
Let’s Check Stuff Out
facebook.com/ problemgamblingprevention
facebook.com/preventionpage
EXERCISE #2:
Getting Feet Wet
• Get news as it happens• Use YOUR key words• Let’s take a look:
www.google.com/alerts
Google Alerts
Google Alerts
Google Alerts: Success!
= “RSS”
Really simple syndication.
Easy way to start:
Google Reader.
google.com/reader
EXERCISE #3:
Creating a Facebook Page
Do try this at
home!
First Things First: Things to Think About• Figure out what it is you want• Determine whether you have the
time & personpower to keep the page going
• If you don’t have either, don’t create a page/channel/etc.
Think of it this way: If you build it, will YOU come back? (If YOU don’t come
back, neither will they.)
Easier if you do it this way
(keeps professional
separate from personal,
easier to manage)
Voila!
Upkeep + Timeliness = Credibility: Example Site
Upkeep + Timeliness = Credibility
Measurement Tools
Evaluation, evaluation, evaluation
Facebook “Fan” Page Insights
Wowee!
It’s free!
Facebook Ad Insights
Bang for
buck!
SurveyMonkey
Easy data!
Fact to Face #5: You don’t need
spend more energy (or
money)than you need!
Shouldn’t I
make a cool
new app?
Wrapping it Up
Wrapping it Up
• Social media is here, and we need to get on board if we want to keep connecting.
• Social media will keep changing, as will the “next big thing.”
• Start easy, keep moving, keep listening and asking questions.
• Enlist help: young people / techies rock.
• Include social media in your workplan!
Wrapping it Up: To-Do’s• Find ONE or TWO niches. Don’t try
to overdo it.
• Make ONE attainable goal to complete within the next month. Write it down, and do it.
Wrapping it Up: To-Do’s• Enlist young people.• Find ONE or TWO niches. Don’t try
to overdo it.• You can do it – you don’t have to do
it all!• Make ONE attainable goal to
complete within the next month. Write it down, and do it.
Write
it down.
Let’s
check
in.
Don’t worry if you hear this. Don’t fret if
all you hear
is this.
Thanks! Let’s work together!
Contacting Julie:[email protected]/gamblingproblemgamblingprevention.org
Picture by Elijah.
Go Sox andGo Ducks!
• Facebook.com/preventionpage• Facebook.com/
problemgamblingprevention• Creative Commons Copyright, 2011
Lane County Prevention Program. www.preventionlane.org/copyright.htm
Let’s
work
together!
References
• http://technologyinprevention.blogspot.com
• www.bethkanter.org • www.slideshare.net/neilperkin/whats
-next-in-media
• http://en.wikipedia.org/wiki/Social_media
This presentation is online & downloadable from:
Recommended Sites (click to go!)
Problem Gambling Services Related Sites:• PGS prevention website:
www.problemgamblingprevention.org • PGS prevention Facebook page:
www.facebook.com/problemgamblingprevention• NCPG Facebook page:
http://www.facebook.com/pages/National-Council-on-Problem-Gambling/93893978573
• PGS prevention blog: http://gamblingprevention.blogspot.com
• PGS prevention Vimeo (video) page: www.vimeo.com/pgsprevention
Other Sites:• Do a www.slideshare.net search for “social media 101” and
take a look at some of the presentations• Technology in Prevention:
http://technologyinprevention.blogspot.com • Beth Kanter, non-profit social media expert:
www.bethkanter.org • Lane County Problem Gambling Prevention:
www.preventionlane.org/gambling • Our shared presentations: www.slideshare.net/julhynes |
www.slideshare.net/problemgamblingprevention