timehop add-on feature
TRANSCRIPT
Brief“Incorporate new stories feature that would expand access to friends who share that memory or experience allowing groups and friends to fashion together the full story behind a memorable experience of event.”
Timehop Quilt Memoir Wedding Party Storify fbook groups
Settings and Preferences
collect information from Facebook
collect information from Twitter
collect information from Instagram
collect information from Foursquare
collect information from Dropbox Photos
collect information from iPhoto
collect information from iPhone camera
collect information from Google
collect information from Swarm
collect information from Flickrcollect information from Tumblr
collect information from YouTube
collect images from Getty
collect from Giphy
Daily notification (push)
Reminders (to email and/or phone)
Announcements (to email)
FAQ
Contact Support email Quilt Forums
Rate the App button
Log Out
Delete Account
Main Functionality
Alerts email
Show information from 1 Year Ago
"Exactly one year ago this moment you took X photos"
Show information from 2 Years Ago
Show information from 3 Years Ago
Show information from 4 Years Ago
Show historical info from X Years Ago
Feature Comparison
How Facebook Groups and Quilt create groups
select fromlist of namesof Facebook
friends
ProjectClass
SupportParents
Travel PlanningNeighborsCustom
GROUPSchoosegrouptype
set upgroup
clicknext
clickadd photo
selecttype ofgroup
clickcancel
secretclosedpublic
clickedit group
typename group
keyboard
addmembers
addcoverphoto
searchShutterstock
keyboard
review
backcancelcreategroup
clickCreate
popupyes/no?
no
yes
NEWGROUPPAGE
resultspage
searchfrom camera
roll
popuppermission
noyes
select photo
cameraroll
select photo
“CREATING A NEW GROUP” FLOW
FamilyClose Friends
For SaleEvent Planning
ClubFraternityTeammates
Competitor Screen Analysis
Main takeaway:user content in which displayed with beige was most dominant on Timehop.
Market Positioning
Timehop Quilt Memoir Facebook
One this day
Groups APPS
Business
Model
Freemium
Funding and investing in
company
Freemium
Freemium
Funding and investing in
company
ads ads
Connected
Social apps
Signup with facebook
twitter, instagram, foursquare,
dropbox,
google +
Signup with facebook signup with facebook
instagram,
FACEBOOK FACEBOOK
faster than the
facebook app
new service for private group chat
that allows groups to share photos
Target
Audience
avid media sharers best friends, friends that
want to stay in touch (
pinterst?)
avid media sharers facebook users users of facebook groups
Tag line What did you do 1 year ago
today?
others:
Timehop is #tbt everyday
“ Let’s time travel”
others:
"A time capsule of you."
"Old is Awesome” and the
“anti snapchat”
Quilt the amazing
realtime scrapbook built
by you and your best
friends
The best way to relive and
share your photos and
memories
Never Miss
a Memory
Makes facebook about friends
again
Marketing Analysis
Looked into competitors to help us understand the space and Timehop’s
business goals
Path Timehop Quilt Memoir
Path is simple, personal social
networking.
Designed with the people you love,
your closest friends and family, in
mind. Path is a trusted, intimate
environment like your dinner table at
home.
Features
Capture Moments: With Path you can
capture and share all of life's most
important moments: photos, videos,
thoughts, places, music, TV shows,
movies, books, workouts, and sleep.
Be Yourself: Create and edit beautiful
photos and videos with our
worldclass creative tools and filters.
Control Privacy: You're always in
control of your privacy on Path with
settings that are simple and
easytounderstand.
Get More Than Likes: With Path
Emotions you'll get more than likes
from your family and close friends
Timehop helps you celebrate the
best moments of the past with your
friends. It's like #tbt every day!
What were you doing a year ago
today? Two years? Three years?
Timehop brings together your old
photos and posts from your iPhone,
Facebook, Instagram, Twitter, and
Foursquare and replays your past a
day at a time.
You'll quickly fall in love with
checking your daily Timehop. Give it
a try today!
Quilts are realtime scrapbooks built by
you and your closest friends. Quilt is the
ONLY app for capturing the
experiences of your life from the
viewpoint of everyone that was there!
It's like texting (so enable push
notifications!), except that everything
your group stitches to the Quilt is saved
forever in a beautiful way.
✓ Quilts are invite only, so send invites
to only your close friends and family.
✓ Create multiple Quilts, for any
occasion. Like your next get together,
road trip or family vacation.
✓ Quilt your everyday life together by
stitching thoughts, photos, videos, and
checkins. Create a Quilt with your
friend group for the everyday moments
worth remembering.
✓ Create published Quilts and allow
the world to subscribe to everything you
and your favorite people do together.
✓ Share your published Quilts or
pieces of your protected Quilts through
Facebook and Twitter.
Memoir is the best way to
relive and share your photos
and memories.
See interesting photos from
the past and get all those
photos your friends took and
never shared with you!
You'll be able to relive your
photos and memories from
over the years from your
camera, Facebook, Twitter,
Instagram, and Foursquare.
All of your photos and
memories are 100% private,
and only you can see and
share them.
Marketing Analysis
Looked into competitors to help us understand the space and Timehop’s
business goals
Survey Results
95 Respondents
100% used Facebook
50% used Facebook over 6 years
80% have looked back at what they have uploaded
65% Identify as Consumers usually reads never posts
Interviewed 14 Participants
Interviews
Type of user
Background Sharing habits platforms
privacy
Giselle consumer Used Timehop but stopped because did not like what she was using. Uses WhatsAPP to stay in touch with her family and friends in Brazil
Uses WhatsApp to stay in touch with her family and friends in Brazil- very popular there. Has 3 groups she communicates with: 1 family- 20 plus people 2 friends 3 close friend 6 people
Used to share a lot but then stopped wanted more privacy and con will post photos to her small group of friends like what she had for dinner because reminded her of home.
Rosemary
consumer Married, Full Time student Shares on Facebook and Instagram separately- for different audiences
When got married had a separate account for her photos to be shared
Shoshi contributor Single Blogger and contributes to several platforms. Does a lot of research on things she is interested in an
Shares with all platforms “Only uses Facebook because has to” Doesn’t want to.
Very aware of of sharing information and does so in an educated way.
Trisha consumer Single Mother of 2 from Texas, using time time hop everyday and occasionally posts from her feed to her friends and usually about her kids growth
Shares on facebook and instagram. if time hop had something significant that day will post.
Concerns about Sharing - works for the state of Texas and has to be very aware about what she posts even in a “private” group. Knows nothing is private even the most private settings
Tanya consumer Single Working full- time graduate students
Shares with Friends and family on Facebook or brings into conversation with family. “Liked Year and review they picked all the photos”
Shares specific topic that she is interested in environment
Evelyn consumer Student and job seeker Considers herself as a consumer but likes to be resourceful and like new stuff. Facebook and instagram
Prefers direct contact than sharing on social media
Age range: 22 to 68 Contributors: 29% Consumers: 71%
HER STORYConnie is very close with her extended family, almost all of whom live in California. Facebook has become Connie’s lifeline to them and the way she keeps them all informed about what’s going on
with her daughter. “I like sharing the life of my child with family and friends.” She posts almost every
day. Her friends sometimes refer to her as “Camera Connie.” You can always count on Connie to be
the one taking pictures at an event. She enjoys the social recognition that gives her.
She likes the feeling of connection she gets from sharing when she can’t be with her loved ones and loves reading the comments the positive feedback she gets.
She loves TBT and never misses posting something.COnnIE
43 years old
Mother of Jinny, 4 years old
Lives in New York
Office Manager
Medium tech familiarity
“A Busy, Compulsive Sharer”
WAnTSA way to easily share her life and her daughter with the extended family. She also wants an
easier way to look back at past events. Wants
new functionality but doesn’t want to have to spend a lot of time to learn new software
nEEdSA way to keep in touch with her extended
family that doesn’t consume as much time as constantly posting to Facebook takes. Also a
way to better organize her posts.
POTEnTIAl OBSTAClESConnie’s obstacles include convincing her family to try something new and finding the time to learn to use it. Plus gathering and organizing all her photos.
POTEnTIAl OPPORTunITIESA new, easy way to share memories with her family.
“I like the feeling of connection I get from sharing.”
GEORGE
30 years old
Lives in Brooklyn
Programmer
High tech familiarity
“A Secret Sharer”
“I like to see what others share to keep in touch.”
HIS StORyGeorge loves to gather and consume information, is an avid reader and enjoys learning about
obscure topics. He misses the personal connection with his friends he used to feel using Facebook,
which he thinks has become crowded with political posts and advertisements. He’s also increas-ingly concerned about privacy.
He’s not interested in posting himself, but wishes he knew more of what was going on with his friends,
whom he doesn’t get to see as everyone is getting married and having kids. He likes tBt, seeing photos of him and his friends, but has never posted anything himself.
George uses WhatApp and Facebook to stay in touch with friends who regularly go to the Yankees
game together.
WAntSConrad wants to keep his professional and personal life separate (“Workbook” (Linkedin)
and “Facebook” (personnel))
nEEdSto be connected to others without having to share more than what he’s comfortable sharing, and
without giving up his privacy. He needs to know
that what he posts is private and that the site is
truthful and trustworthy
POtEntIAl OBStAclESPersonal barrier of using a new social app that
will want to access information
POtEntIAl OPPORtunItIESEncourage sharing or participating
User Scenarios
George is having breakfast looking Facebook and wants to see old photos from a baseball game he went to with friends
George wants to send a message to his friend on Facebook, but hasn’t talked to him in a while and wants to find a photo he can comment on to start the conversation
Connie is at Disney World with her husband and daughter and wants to quickly upload photos to share with her family
Connie is in the car and wants to create a group to send photos to in the future using her iPhone
Connie is relaxing at home and wants to share photos from her Timehop feed to a group of friends
Business Goals:
Sharing Story features Match simplicity Number of clicks
User Goals:
Simple to use Easy to share Facebook integration Privacy awareness
search stories and groups
video and audiocomments
privacy settings
export
categorize stories
save groups
YouTube
MUSTHAVE
WON’THAVE
Little Effort
Much Effort
SHOULD
COULD
text comment
mood filter
MoSCoW
Features Focused: Path K
• Create groups within Timehop • Filter groups by type • Set social media choices • Privacy settings • Searchable
starta group
set up group
entername
addphoto
set privacysettings
set up group
changed
tapsharegroup
backto
story
tap add members
addmembers
tapfamily list
addfamily
members
tapstart agroup
choosegrouptype
tapfamily
new“create group”
flow
Features Focused: Path D
• Create and share stories within Timehop • Invite friends from Facebook to share • Allow invitees to curate photos they are
sharing • Time-based event • Define groups in Timehop • Group comments on shared on stories • Privacy Settings
Revised and redesigned from 11 screens to 5
Features Focused: Path J
• Recreate newsfeed from a particular day
• Group sharing • Share via Facebook! • Deleting unwanted people
from the past • Privacy
“Didn’t know that the icon was clickable
and had control features”
“Confused about photo page for people being asked to share. It asks what I want to share when
everything is already selected for me”
Usability Testing
“This ‘Make My Story’ button should be larger and more
eye-catching”
“Groups page is unclear. Feels like the transition between the Groups and Permissions page
needs to be different”
timehopdisplay make story
share
groupspage
makenew group
editgroup
newgrouppage
editgrouppage
select/deselectfriends
selectfriends
done
done
permissionpage
back totimehop
sharestory
makeselections
makestory!
storyfeed
storytitlepage
enter nameenter descript
next
selectgroup
editgroup
“happy path” built in prototype
User Flow: Path D
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http://invis.io/DA2P86KXT
To see the prototype for “Path D”
go to:
User Test Findings: Path J • Liked seeing other peoples’ postings on existing SNS • Confused by some copies and UI
Path J as a stepping stone1. Bringing people to a smaller pool of user is a lot to
ask if friends have never used Timehop and does not value the app yet (high entry point) .
Timehop Users: 12 Million Facebook Users: 1.39 Billion (100 fold) (as of Dec 31, 2014)
2. Instead, raise the Timehop Brand awareness and appreciation by enhancing Timehop sharing features to the existing Social Networks and increasing conversations, or “Stories” on valuing time, as the Timehop business value states - “Old is awesome.”
TH + Past Newsfeed
Timehop Groups
Timehop Groups
TH + Past Newsfeed
LEAVEAPP
pre-existing settings
mytimehop
feedclick
settingsettingpage
leave?
LEAVEAPP
leave?
clickfriendsfeed
friendtimehop
feed
block personblock post
customizedfriend
timehopfeed
timehopfriends
to share
clickgroups page
editwhich friendposts to see
clickmain page
my outisdegroup
list
selectgroups
clicksetting
clickshare options
shareon SMS
FacebookTwitter, etc.Share page
choosetimehopgroup
maketimehopgroup
selectfriends
User Flow: Path J +
MAIN
FRIEND SETTING
SNSOption
Notification FAQ
AccountContact
Us
Rate App Logout
About
DeleteAccount
FacebookTwitter
InstagramEtc.
SHAREOPTIONS
TimehopFriendsto Share
My GroupList
OffList
Edit WhichFriends
Posts to See
Map: Path J +
Prototyping and Testing Iterations
“Oh wow… this goes to Facebook.”Got a consistent confirmation from users that they like
going back to Facebook to share past postings with friends / and excited by in-app group shareability on Timehop.
Next StepsImplement deeper privacy settings More filters for groups and posts Explore sensitivity algorithms Increase group interactions within Timehop
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Annotated Wireframes - Home1 2 3
4 5
6
7
1. Logo & Gear Icon clickable button to go to settings page.
2. “Mine” button clickable to go to home page where all user’s past postings from this day will display.
3. “Friends” button clickable to go to Friends Feed Page where user’s friends from variety of social networks services’ past postings from this day in the past will display.
4. Displays the source of the post. 5. Displays the timeline and weather of the post. 6. Content Block. 7. Content Block.
1. Clickable Icon for visibility settings. All of the below are clickable to do the same thing.a. Friend’s Profile Picture. b. Friend’s name.
2. c. Carrot Icon. 3. Displays the source of the post. 4. Displays the timeline and weather of the post. 5. Content Block. 6. Displays number of the comments and likes
from that particular posts from the original SNS. 7. Share button that prompts user to share to SNS
or within Timehop. 8. Comment button that prompts user to comment
directly on that past postings from the original SNS it came frome.
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Annotated Wireframes - FRIEND’S FEED
1a 1b 1c 23
45
6 7
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1. Darkened background, clickable to exit out of this modal anytime.
2. Highlighted friend’s profile icon to indicate that this setting feature will be about that person.
3. button to hide this particular post. 4. button to hide postings from this person from
now on.
1
234
Annotated Wireframes - Visibility Setting
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1. Clickable button to go back to the previous screen.
2. Darkened background with the posting image as the background overlayed.
3. Buttons for sharing channel options. 4. Button for sharing directly to Timehop friends. 5. Button to view more options on sharing
channels.
Annotated Wireframes - FRIEND’S FEED1
23
4
5
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1. Clickable button to go back to the previous screen.
2. Button to commit share after selecting who to share with.
3. Graphic to show the source of friends. 4. Number to show how many friends you have. 5. If you have blocked visibility of a particular
friend, program assume that you don’t want to share with that person either.
6. Button to select who you share with. 7. Button that pops out when you select multiple
friends to create groups on the fly. 8. Buttons represented with a group picture and
name on the bottom. You can click to send a post to that group.
Annotated Wireframes - FRIEND’S FEED1 2
3 45
7
8
6