times group , bccl

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intro about the times group a media conglomerate of india .

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Page 1: Times group , BCCL

Presentation on

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Portfolio

The Times Group (also referred as Bennett, Coleman and Co. Ltd.) is the largest mass media company in India.

The company remains a family-owned business as the descendants of Sahu Jain family controls majority stake in Times Group.

Punch line : Let truth prevail

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Initiatives

Aman Ki Aasha

The InitiativeAman Ki Asha (A Hope for Peace) is a unique people-to-people movement that dared to look beyond the violent history shared by India and Pakistan and focus on the ancient bonds that tie together the peoples of these two great nations.Launched jointly by the Times of India and the Jung Group of Pakistan, Aman Ki Asha recognized that people of these two countries should seek to take the relationship beyond the dead-end it found itself in.

Page 8: Times group , BCCL

Lead India

The InitiativeLead India was a nation-wide talent hunt for the next generation of political leaders for India. The main objective of this programme was to enable short-circuiting the otherwise convoluted path up the political ladder, to catapult a chosen few straight into the public limelight.The Lead India program was rolled out in eight cities: Delhi, Mumbai, Kolkata, Bangalore, Ahmedabad, Lucknow, Pune and Hyderabad.

Page 9: Times group , BCCL

Power of Ideas

ET( economic times ) launched The Power of Ideas in January 2009 with the objective of creating a culture of entrepreneurship and innovation in the country. With the economy at a low ebb and faith in the aspect of ‘job security’ having dropped, people were more inclined than earlier to start up. The programme thus struck a chord with readers.•In its first year the programme received over 12,000 business idea – a number which crossed 16,000 in the second year.

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Code of Conduct for Journalists (applicable for all Times Group brands)

As a brand, all Times Group Brands (hereinafter referred to as Times) draws its power and influence from two things:

Our ability to deliver the complete story: making sure our facts are correct, citing our sources, and providing analysis and context

The confidence of our readers that we are unbiased in our reporting and have no agenda to further save that of accurate reporting.

Page 11: Times group , BCCL

Corporate strategy

Thoughts for the FutureAs Vineet Jain reflected on the new exciting

partnership with the Wall Street Journal, he reflected on other growth strategies for the future. He had publicly commented on his goal for more partnerships, stating: “We are open to strategic alliances that will not only bring value in terms of money but will enable us to emerge as a global media company.” In fact, a partnership with the BBC was already in the works.

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SUGGESTIONS Times of India is the flagship product of the times group

(BCCL) .It is widely circulated English newspaper in the world so the group should start its international editions for Indian diaspora and international audience.

There should be more and more foreign corrospondent in american ,european ,african and gulf countries.

If the company wants to become the global media tycoon then they should start an international news channnel like BBC WORLD & CNN.

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SOURCEhttp://www.timesgroup.com

Wikipedia.com Google.com

Presented by : Ankur kumar

Submitted to : Rashmi verma

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THANK YOU

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