timing is everything! improving direct mail campaign effectiveness
DESCRIPTION
The restructured USPS delivery network contains exciting news for marketers who want to maintain better control over Standard Mail in-home delivery dates, while Full Service IMb creates the ability to track this delivery for better call center staffing. In this workshop we will look at ways mailers can leverage Standard Mail Drop Ship for improved and consistent Direct Mail delivery timeframes. We will also investigate strategies for tying Full Service IMb tracking into call centers.TRANSCRIPT
Timing is everything!
Improving Direct Mail Campaign Effectiveness
2013 National Postal Forum
San Francisco, California
Clint Dally
Vice President, Product Management
$30 in
body paint
$40 toward gas
$20 for portion
of hotel room
$100 in food
(and beer)
• How the USPS infrastructure
affects Standard Mail Drop Ship
• Creating cost effective Drop
Ship capabilities
• Adding tracing to your Drop
Ship—how and why
Drop Ship 101 Traditional Mail Submission Model
1. Mailer gives mail to USPS at a
single location
2. USPS distributes and delivers
nationally
Drop Ship Submission Model
1. Mailer trucks mail to regional
USPS facilities
2. USPS distributes and delivers
regionally for a discount
Restructured USPS: How it helps mailers
Local postal
managers can
no longer hold
Direct Mail for a
light mail day
Restructured USPS: How it helps mailers
Restructured USPS: How it helps mailers
Restructured USPS: How it helps mailers
How to implement a Drop Ship strategy
Location Type Savings Notes
DNDC (Destination
Network Distribution
Center)
$0.033 per mail
piece
29 locations
DSCF (Destination
Sectional Center
Facility)
$0.043 per mail
piece
312 locations, down
from 445 two years
ago
Use Drop Ship Analytics
Software to create a
distribution strategy
❶
How to implement a Drop Ship strategy
Prepare mail for
distribution ❷
How to implement a Drop Ship strategy
Develop a relationship
with a logistics
company
❸
Adding more value with IMb Tracing™
Questions?
• Clint Dally [email protected] www.pb.com
• Follow us @pitneybowes • This presentation will be available on
Slideshare for download at slideshare.net/pitneybowes
• Visit our Brilliant Communications blog at blogs.pb.com/brilliant-communications