tinder conversion - the great tinder experiment ||| internet hungary 2014

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TINDER CONVERSION e great periment BeatrIX MÉSZÁROS TOMI MESTER

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presented on Internet Hungary 2014 by Beatrix Mészáros @Mindea Tomi Mester @Adatlabor.hu

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Page 1: Tinder Conversion - The great Tinder Experiment ||| Internet Hungary 2014

TINDER CONVERSION The great experiment

BeatrIX MÉSZÁROS TOMI MESTER

Page 2: Tinder Conversion - The great Tinder Experiment ||| Internet Hungary 2014
Page 3: Tinder Conversion - The great Tinder Experiment ||| Internet Hungary 2014

Tinder is an app to connect and date with people around you. If you swipe right, you like or left and you pass. If

someone likes you back, it is a match! You can chat with a match, you can

meet and even more...

Page 4: Tinder Conversion - The great Tinder Experiment ||| Internet Hungary 2014

So we decided, to A/B-test and measure 6-6 different type of profiles

for males and females...

Page 5: Tinder Conversion - The great Tinder Experiment ||| Internet Hungary 2014

FEMALE PROFILES… BASIC BRUNETTE SEDUCTIVE

BADGE MYSTERIOUS WITH BF Hottest girl

on Tinder

Page 6: Tinder Conversion - The great Tinder Experiment ||| Internet Hungary 2014

…AND THE PERFORMANCES seductive 110 match 53 messages

badge 103 match 44 messages

mysterious 87 match 44 messages

basic 86 match 42 messages

brunette 46 match 15 messages

with BF 56 match 25 messages

Page 7: Tinder Conversion - The great Tinder Experiment ||| Internet Hungary 2014

MALE PROFILES…

BASIC RICH GUY MYSTERIOUS

Hottest guy

on Tinder

BADGE THE DOCTOR

WITH GF

Page 8: Tinder Conversion - The great Tinder Experiment ||| Internet Hungary 2014

…AND THE PERFORMANCES 1 message

2 messages

0 message

0 message

0 message

with GF 2 match 0 message

mysterious 11 match

rich guy 20 match

the doc 16 match

basic 9 match

badge 2 match A Tinder

legjobb pasija

Page 9: Tinder Conversion - The great Tinder Experiment ||| Internet Hungary 2014

We also made a survey with 1600 respondents. E.g. asked for the first associations for the word Tinder...

Page 10: Tinder Conversion - The great Tinder Experiment ||| Internet Hungary 2014

ASSZOCIÁCIÓK nők

Page 11: Tinder Conversion - The great Tinder Experiment ||| Internet Hungary 2014

ASSZOCIÁCIÓK férfiak

Page 12: Tinder Conversion - The great Tinder Experiment ||| Internet Hungary 2014

TALÁLKOZÓK SZÁMA féfiak vs. nők

Page 13: Tinder Conversion - The great Tinder Experiment ||| Internet Hungary 2014

EGYÉJSZAKÁS KALANDOK féfiak vs. nők

Page 14: Tinder Conversion - The great Tinder Experiment ||| Internet Hungary 2014

EGYÉJSZAKÁS KALANDOK féfiak vs. nők

Page 15: Tinder Conversion - The great Tinder Experiment ||| Internet Hungary 2014

TINDER HASZNÁLÓK ARÁNYA

Page 16: Tinder Conversion - The great Tinder Experiment ||| Internet Hungary 2014

1. EVERYTHING COULD BE A DATA-TOOL.

2. GOOD MARKETING HELPS.

3. MARKETING + DATA WORKS TOGETHER.

TOP TAKE-AWAYS: from a professional standpoint

Page 17: Tinder Conversion - The great Tinder Experiment ||| Internet Hungary 2014

BEATRIX MÉSZÁROS [email protected]

TOMI MESTER [email protected]

TINDER CONVERSION The great experiment