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Company Overview | Board ofDirectors | Management Team |MilestonesExports |The Origin of 'Eat Healthy

Think Better' The story of one of India'sfavourite brands reads almost likea fairy tale. Once upon a time, in1892 to be precise, a biscuitcompany was started in a

nondescript house in Calcutta(now Kolkata) with an initialinvestment of Rs. 295. Thecompany we all know as Britanniatoday.

The beginnings might have been
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f humble-the dreams were anythingbut. By 1910, with the advent of

electricity, Britannia mechanisedits operations, and in 1921, itbecame the first company east ofthe Suez Canal to use importedgas ovens. Britannia's businesswas flourishing. But, more

importantly, Britannia wasacquiring a reputation for qualityand value. As a result, during thetragic World War II, theGovernment reposed its trust inBritannia by contracting it to

supply large quantities of "servicebiscuits" to the armed forces.

As time moved on, the biscuitmarket continued to grow andBritannia grew along with it. In

1975, the Britannia BiscuitCompany took over thedistribution of biscuits from Parry'swho till now distributed Britanniabiscuits in India. In the subsequentpublic issue of 1978, Indianshareholding crossed 60%, firmly
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establishing the Indianness of thefirm. The following year, Britannia

Biscuit Company was re-christenedBritannia Industries Limited (BIL).Four years later in 1983, it crossedthe Rs. 100 crores revenue mark.

On the operations front, the

company was making equallydynamic strides. In 1992, itcelebrated its Platinum Jubilee. In1997, the company unveiled itsnew corporate identity - "EatHealthy, Think Better" - and made

its first foray into the dairyproducts market. In 1999, the"Britannia Khao, World Cup Jao"promotion further fortified theaffinity consumers had with 'BrandBritannia'.

Britannia strode into the 21stCentury as one of India's biggestbrands and the pre-eminent foodbrand of the country. It wasequally recognised for itsinnovative approach to products
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and marketing: the Lagaan Matchwas voted India's most successful

promotional activity of the year2001 while the delicious Britannia50-50 Maska-Chaska becameIndia's most successful productlaunch. In 2002, Britannia's NewBusiness Division formed a joint

venture with Fonterra, the world'ssecond largest Dairy Company,and Britannia New Zealand FoodsPvt. Ltd. was born. In recognitionof its vision and acceleratinggraph, Forbes Global rated

Britannia 'One amongst the Top200 Small Companies of theWorld', and The Economic Timespegged Britannia India's 2nd MostTrusted Brand.

Today, more than a century afterthose tentative first steps,Britannia's fairy tale is not onlygoing strong but blazing newstandards, and that minisculeinitial investment has grown byleaps and bounds to crores of
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rupees in wealth for Britannia'sshareholders. The company's

offerings are spread across thespectrum with products rangingfrom the healthy and economicalTiger biscuits to the more lifestyle-oriented Milkman Cheese. Havingsucceeded in garnering the trust of

almost one-third of India's onebillion population and a strongmanagement at the helm meansBritannia will continue to dreambig on its path of innovation andquality. And millions of consumers

will savour the results, happilyever after.
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Company Overview | Board ofDirectors | Management Team |

MilestonesExports | The Origin of 'EatHealthy Think Better'Britannia -the 'biscuit' leader witha history-has withstood the testsof time. Part of the reason for its

success has been its ability toresonate with the changes inconsumer needs-needs that havevaried significantly across its 100+year epoch. With consumerdemocracy reaching new levels,the one common thread to emergein recent times has been the shiftin lifestyles and a correspondingawareness of health. People areincreasingly becoming conscious

of dietary care and its correlation
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to wellness and matching the newpace to their lives with improved

nutritional and dietary habits. Thisnew awareness has seenconsumers seeking foods thatcomplement their lifestyles whileoffering convenience, variety andeconomy, over and above health

and nutrition.

Britannia saw the writing on thewall. Its "Swasth Khao Tan ManJagao" (Eat Healthy, Think Better)re-position directly addressed this

new trend by promising the newgeneration a healthy andnutritious alternative - that wasalso delightful and tasty.

Thus, the new logo was born,

encapsulating the core essence ofBritannia - healthy, nutritious,optimistic - and combining it with adelightful product range to offervariety and choice to consumers.
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Company Overview | Board ofDirectors | Management Team |

MilestonesExports |The Origin of 'Eat HealthyThink Better'

1892

The Genesis - Britanniaestablished with aninvestment of Rs. 295in Kolkata

1910

Advent of electricitysees operationsmechanised

1921

Imported machineryintroduced; Britanniabecomes the firstcompany East of theSuez to use gas ovens

193

9 -

Sales rise exponentially

to Rs.16,27,202 in 1939
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44 During 1944 sales rampup by more than eight

times to reach Rs.1.36crore

1975

Britannia BiscuitCompany takes overbiscuit distribution fromParry's

1978

Public issue - Indianshareholding crosses60%

1979

Re-christened BritanniaIndustries Ltd. (BIL)

1983

Sales cross Rs.100crore

1989

The Executive Officerelocated to Bangalore

1992

BIL celebrates itsPlatinum Jubilee

1993

Wadia Group acquiresstake in ABIL, UK andbecomes an equalpartner with Groupe

Danone in BIL
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1994

Volumes cross 1,00,000tons of biscuits

1997

Re-birth - newcorporate identity 'EatHealthy, Think Better'leads to new mission:'Make every third Indiana Britannia consumer'

BIL enters the dairyproducts market

1999

"Britannia Khao WorldCup Jao" - a majorsuccess! Profit up by

37%

2000

Forbes Global Ranking -Britannia among Top300 small companies

200

1

BIL ranked one of

India's biggest brands No.1 food brand of the

country

Britannia LagaanMatch: India's most

successful promotional
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activity of the year

Maska Chaska: India's

most successful FMCGlaunch

2002

BIL launches jointventure with Fonterra,the world's secondlargest dairy company

Britannia New ZealandFoods Pvt. Ltd. is born

Rated as 'One amongstthe Top 200 SmallCompanies of the

World' by Forbes Global Economic Times ranks

BIL India's 2nd MostTrusted Brand

Pure Magic -Winner of

the Worldstar, Asiastarand Indiastar award forpackaging

2003

'Treat Duet'- mostsuccessful launch of theyear
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Britannia Khao WorldCup Jao rocks the

consumer lives yetagain

2004

Britannia accorded thestatus of being a'Superbrand'

Volumes cross 3,00,000tons of biscuits

Good Day adds a newvariant - Choconut - inits range

2005

Re-birth of Tiger -

'Swasth Khao, Tiger BanJao' becomes thepopular chant!

Britannia launched'Greetings' range of

premium assorted giftpacks

The new plant inUttaranchal,commissioned ahead ofschedule.

The launch of yet
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another excitingsnacking option -

Britannia 50-50 PepperChakkar

2006

Britannia re-launchedNutriChoice Hi-FibreDigestive biscuits in aninternational large sizedbiscuit pack.

Britannia acquires 51%stake in Bangalore-based bakery foodsretailer Daily Bread.

2007

Britannia industriesformed a joint venturewith the Khimji RamdasGroup and acquired a70 percent beneficialstake in the Dubai-

based Strategic FoodsInternational Co. LLCand 65.4% in theOman-based Al SallanFood Industries Co.SAOG.


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Britannia NutriChoiceSugarOut range

introduced - 1st of itskind of biscuits to be belaunched in India with"No Added Sugar"(Variants - ChocolateCream, Orange Cream,

and Litetime)200

8

Britannia NutriChoice 5Grain biscuits launched- Biscuits with thegoodness of 5 healthCereals, and sweetenedwith Natural honey.Britannia Nutrichoicepromised consumers"Bhook Bhagao, KuchHealthy Khao"

Britannia launched Ironfortified 'Tiger Banana'biscuits, 'Good DayClassic Cookies', LowFat Dahi and renovated'MarieGold'.


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2009

Britannia LaunchesActiMind - A first of its

kind milk based healthdrink for kids, whichhelps improve mentalsharpness. Launch ofActiMind markedBritannia's entry into

the beverage segmentand has furtherextended its credo of'Eat Healthy, ThinkBetter' to 'DrinkHealthy, Think Better'

as well!! Britannia NutriChoice

Nature Spice Crackerslaunched - Your favoriteCream Crackers, nowmade even moreexciting with theaddition of "Sabut"Ajwain and Jeera spices.

Britannia takes fullcontrol of Daily Bread.

Britannia Industries


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buys out New Zealand'sFonterra from existing

dairy joint venture,Britannia New ZealandFoods (BNZF). BNZFbecame a 100 per centBritannia subsidiary andwas renamed Britannia

Dairy Private Limited(BDPL).

Recognizing thechanging global trends& health benefits ofremoving transfats,Britannia is the firstBakery brand in India toremove transfats fromits products.

Wadia Group acquired

stake holdings fromGroup Danone andbecomes the singlelargest shareholder inBIL.

2010

50-50 Maska Chaska

was re-launched with a


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new masaaledar twist -a delightful blend of

butter and importedflavours along withsprinkling of masala inSeptember 2010.

Tiger enters theCookies category, with

the launch of KrunchCookies in October.These cookies are notonly high on delight butalso high on energy andhave been createdkeeping in mind theneeds of today's kids,These delightful cookiescome in two excitingvariants - Fruit & Nutand Chocochips and atan affordable pricepoint of just Rs 5.

Brand NutriChoice, inkeeping with its trackrecord of launching

differentiated healthy


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snacks, launchedDiabetic Friendly

Essentials on 14thNovember, a day that isworld over recognizedas World Diabetes Day.The range comprised of2 variants - Oats

Cookies and RagiCookies - and isavailable in top Indiancities.

Britannia was presentedthe Master Brand 2010Award by CMO Councilin November 2010.

Rotary Club of Chennaiawarded CSR Award toBritannia in November,

for our work innutrition.

2011

Always committed toconstant innovation,Britannia launched

Britannia Healthy Start


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in Mumbai in January2011. Specially

designed with Indiantastes in mind, HealthyStart is a completerange of ready-to-cookbreakfast mixes ofUpmas, Pohas,

Porridges and Oats thatare healthy, delicious,and take just 5 minutesto cook! This is the onlyproduct range in itscategory that combines

the natural nutrition ofmulti-grains, 100% realvegetables, pulses andnuts all in one pack.

Britannia received theMost RespectedCompany Award 2011from Businessworld.

Bourbon received theMost PopularConfectionery Product

Preferred By Youth


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(Biscuit) Award.

IMCRBNQA (Indian

Merchant ChambersRamakrishna BajajNational Quality Award)conferred theManufacturingPerformance Excellence

Trophy a NationalQuality Award for the2010 cycle, forBritannia CorporateOffice (Bangalore),Britannia Industries Ltd.(Rudrapur) andSunandram Foods PvtLtd (Mangaldoi,Guwahati).

Britannia further

enhanced its foray intohealthy milk baseddrinks by launchingTigerZor Choco Milk& TigerZor BadamMilkin May 2011.

These are delicious milk


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based beveragesfortified with 5 active

nutrients that help inthe overalldevelopment of mindand body.

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