tiny togs

Marketing StrategyPlan Measurement

Jennifer DunbarFDMK 400

Tiny Togs

Tiny Togs

www.tinytogs.com

Find Us at These Fine RetailersDillard'sMacys

JC Penney

Outfits for Everyday Fun

100% Organic FabricsHypo AllergenicEasy CareHidden Padded Knee Panels

Marketing Strategy

• Print ads in parenting and ecology magazines• Banner ads on parenting, medical and eco-friendly websites• Email• Facebook, Twitter, Pinterest YouTube, LinkedIn and Google• Coupons• In store promotions

Tiny TogsA new line of all natural clothing Target Audience Ecology minded parents and grandparents

Tiny Togs



JC Penney

100% Organic FabricsHypo AllergenicEasy CareHidden Padded Knee PanelsTiny Togs

Outfits for Everyday Fun100% Organic FabricsHypo AllergenicEasy CareHidden Padded Knee Panels


JC Penneywww.tinytogs.com www.tinytogs.com

Banner ads will appear on parenting, medical advice and early childhood educations websites

Tiny Togs100% Organic FabricsHypo AllergenicEasy CareHidden Padded Knee Panels


JC Penney

The green version of the ad will be in Green Guide, Positively Green, Eco Home, Vegan Life and Veg World magazines.


Tiny TogsOutfits for Everyday Fun


www.tinytogs.com

The banner ad will appear on Ecology.com, esa.org and eoearth.org

www.tinytogs.com

100% Natural

Tinytog.com$7.99

Tiny Togs Clothingwww.tinytogs.com

Keywords and paid placement will return higher organic search results for both “Natural Baby Products "and “Organic Clothing”

Click Through Rates from Paid Search Ads and Banner Ads will be measured for ROI

Email Bursts will deliver personalized ads to the target audience.

Measuring Elements

Retail salesLanding page visitsClick through ratesOrganic search resultsWebsite sales

How did they get to the landing page?How many visitors to the landing page made a purchase?How many visited the landing page more than once ?Was the right ad in the right place to reach the right customer?

Magazine AdsVersion A

Version B

25% OffWith This Coupon

Your First Purchase of

Tiny Togs

We will count how many mobile coupons were scanned from the magazine

Get your Mobile Coupon

Rate of sale without coupon will compare to rate of sale with coupon

www.tinytogs.com


Banner Ads

Simple A/B Testing will determine a winner for future web design

Version A

Version B

Follow Us


Tiny Togs

Green Ads

Get your Mobile Coupon

Your First Purchase of

Tiny Togs 25% OffWith This Coupon

By Comparing Green placement to Traditional Target Marketing we may determined the future for additional lines of 100% natural products

Social Media

Postings across all Social Media outlets with links to coupons and online only special pricing

Email Ads Variations in the subject line can engage the target customer to open and read the email, clicking through to the landing page

Email links are easily counted to determined the most effective ad

Consistent Cross Channel Messaging and ongoing measurements will ensure you receive return on your investment

Component 3 Phase 2Marketing Strategy/Plan Measurement

References Brandcenter, V. (n.d.). Anatomy of the Oreo Campaign. Retrieved from Slide Share: http://www.slideshare.net/VCUbrandcenter/john-gibson-oreomvh5d-1?related=1Burnett, J. (2008). Core Concepts of Marketing.Burns, S. (2013). SAP 3013 Digital Marketing Strategy. Digital At the Heart of Business. Retrieved from https://www.youtube.com/watch?v=hy93y4EuZMwRuss Reid. (2010). Multi Channel Holiday Campaign for American Red Cross. Search Engine Optimization. (2010). Retrieved from Google: https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact=8&ved=0CDYQFjAA&url=http%3A%2F%2Fwww.google.com%2Fwebmasters%2Fdocs%2Fsearch-engine-optimization-starter-guide.pdf&ei=eZ0_VISMIIqmyATJ4oHoDA&usg=AFQjCNEMj8KHxhxQz9cMLoMxMDiLdrAbJ