Winter 2013

Tinypass is SaaS ecommerce software that enables sites to generate revenue from paid content.

Powerful for publishers •  Business agility •  Data & analytics •  Own the relationship •  Turn-key implementation

Frictionless for users •  Frictionless UI •  Cross-platform •  Payment options •  Localized •  Great service

How Our Product Works

user mgmt.

payment solutions

content platforms

business rules

engine

payment processing

API

data & analytics

billing engine

Tinypass sits in between payment providers (Visa, Paypal, etc.) and leading content platforms to provide all the commercial functionality necessary to effectively charge for content.

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Our Technology

Our SaaS, API-driven paywall management system can be used with:

•  Rapid implementation, either through CMS plug-ins or in as little as 10 lines of code

•  Secure and scalable •  No additional resources required of publishers, e.g. databases,

servers, etc.

Agility is the Key

Tinypass’ full set of configuration options enables leading clients to test and optimize their business model. Some emerging models include: Metered Paywall (“New York”) • meter based on time, page views, article views, etc., in a section or site-wide • porous (cookie-based) or strict (server-side) • configurable counters and/or reminders Standard Paywall (“Wall Street”) • some content always behind paywall • individual sections can be purchased separately Pay-per-view • individual content has individual rules Metered purchases • subscribing or purchasing can carry differing levels of access (e.g. three views/month)

Being able to set and change pricing and rules quickly provides the real power in any sophisticated ecommerce business.

Pricing that works for your initiative

Tinypass has two pricing models which you can choose from based on your business needs: •  A pure revenue share model, with no start-up fees, for clients who are testing a new

business and require the lowest possible point of entry

•  A software licensing model, tiered by volume, for clients who have to strictly forecast their revenue levels and their associated costs

“A prediction: in a year or two, paywall knowledge and software will have advanced so far that we will look back to this point and marvel that anything as crude as a fixed-price, 100% paywall was even thought of.” George Brock Head of Journalism City University, London

Best Practices

Helping a wide variety of sites charge for content has provided us with insight into increasing conversion rates.

•  “Post registration” -- not putting the brakes on the purchase

•  As much behavioral data gathering, and as little form-filling, as possible: no physical address

•  Accepting digital wallets whenever possible (PayPal, Google Wallet) and storing credit card numbers, so that physical wallets need to be pulled out of physical pants and purses as infrequently as possible

•  Tying the purchase login (through Tinypass) with the site log-in so that users don’t have to log in twice

•  A federated account, so that users can buy content anywhere with two clicks

“With the possible exception of the broadcast network monopoly that ended in the eighties, there has never been a working business model for quality content, in any medium, that could rely on advertising alone...and there never will be again.” Jeff Bewkes Chairman & CEO, Time Warner

David Restrepo david@tinypass.com O: 646 328-0720

105 Hudson St., Suite 401 New York, NY 10013

www.tinypass.com