∗ Search Engine Optimization (SEO) helps market the websiteand makes it popular among the masses. Effective techniquesof SEO ensure that the website comes among the highestrankers in the search engines, thus offering a significantnumber of users visiting your site. If the site is designed usingthe right amount of keywords and perfect coding, then it helpsthe search engines to pick it up from the cluster presentotherwise. It is essential to understand the importance of SEOwhile designing a website. In addition, there are a few easytechniques you can use while creating a website that is SEOfriendly. Some are mentioned below:

5 Tips enhancing ranking using Search Engine Optimization

Right use of keywords: Most web designers use the pay per click (PPC) model while developing a website. It isa paid mode and offers high ranking on search engines. You can also develop thecontent of the site in a manner that is SEO enhanced. This can be done by using theperfect number of keywords and placing them perfectly. You will see a significant risein the ranking of the website, with the use of right keywords.

Creating content that builds user interest:An SEO optimized website is ranked higher on the search engines, which results inpopularity among the target audience. The time a user is engaged on the website,gradually increases the page rank. Driving traffic to the website and sustaining itcan be done by enhancing the website using discussion forums, comment box,etc. Add a live chat session to your website that will encourage people to writetheir views on a certain topic on the site or on your products. The more thecustomer is interested in the site, higher is the ranking of the page.

Using blogs:One of the most efficient SEO techniques to promote your website is by writing blogsfrequently. Blogs attract many users and also helps to proliferate your content since ifthe users like it they might share it on their social networking profiles. This will result inmore user traffic. It is also advised to participate in other blogs and their discussionforum, thus making your presence felt in the virtual world.

Precise writing:It is essential to understand that viewers reading on a website have a low attentionspan. They like to scan over the content rather than reading every single word of it.Moreover, long sentences or paragraphs can get boring for the reader, thus losingout on their interest in the content. Hence, keep the sentences of the content shortand crisp. Moreover, lengthy articles or data can be cut short to bullet points orgraphical representation. Using sub-headers and short tag lines can help gain theattention of the user.

Add transcripts for video/audio:If your website content requires video or audio, then it is bestif you add transcripts to them. Adding keywords to thesetranscripts will ensure easy and quick access to your websitethrough SEO.

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