tips for applying lean startup in a large organization: a case study with telefónica, susana...
TRANSCRIPT
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Key strategies for speeding up innovation and do more with less!
Susana Jurado Apruzzese@sjapru
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1. Hacking your culture 2. Getting buy-in from leadership 3. Setting the right environment
4. Experimenting in a big company
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1. Hacking your culture
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2. Getting buy-in from leadership
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Getting upstairs in the building
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3. Setting the right
environment
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"It has always been done this way. Don't mess with what
works"
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Trust and autonomy to make decisions
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Trust and autonomy doesn’t mean free rein
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Multidisciplinary teams to keep the balance
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"I haven’t really notice much difference. We deliver a new release
every 2 weeks and the speed and the pressure is basically the same"
Once you create the right environment….
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4. Experimenting in a big company
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Big companies can rely on their assets
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How to design a core telco product MVP?
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MPV part 1: Customer acceptance
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MPV part 2: Testing and building the service
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Digging inside the building
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Getting upstairs in the building
Getting outside the building
Digging inside the building
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Getting outside the building
Getting upstairs in the building
Digging inside the building
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1. Start small and patience
2. Become an expert in your culture so you can hack it
3. Results have a powerful voice of their own
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Thank you!!!
@sjapru @telefonicaidMore info in our “Lean elephants” paper at www.tid.es and our talk at the 2014 Lean Startup Conf https://www.youtube.com/watch?v=qCogEcUTtIw
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Questions? Comments?
@sjapru @telefonicaidMore info in our “Lean elephants” paper at www.tid.es and our talk at the 2014 Lean Startup Conf https://www.youtube.com/watch?v=qCogEcUTtIw
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