Tips for Building a Personal Brand and Successful Career September 2015

Presented by:@KentjLewis

President & Founder@AnvilMedia

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Part 1: Building Your Personal Brand1. Claim2. Blog3. Listen4. Connect5. Filter6. Comment7. Create8. Expand9. Market10. Measure11. Manage

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1. Claim & Optimize Social Profiles

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2. Create a blog or website

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3. Lurk > Listen > Learn > Apply

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4. ID Influencers, Connect, Engage

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5. Become a Filter

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6. Refine, Focus & Create a POV

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7. Develop, Optimize & Syndicate

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8. Expand Your Network

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9. Leverage PR

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10. Monitor > Measure > Evolve

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11. Manage Towards a Goal

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Part 2: Career-Building TipsCreate an ideal futureBuild your brand onlineBecome an expertGrow your networkNever stop learning & applyingKnow what employers wantGain relevant real-world experienceMake a positive & memorable first impression

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Create an Ideal Future

Create a Presence1. Determine your Why/Mission Statement2. Discover your Freak Factor/Unique Ability3. Map your strengths to industry/disciplines4. Secure informational interviews!

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Build Your Brand Online

Create a Presence1. Create & optimize profiles2. Monitor, create & engage3. Think in multi-media format4. Be smart and safe!

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Become an Expert

Become a Guru in 3 Steps1. Filter2. Incorporate a POV3. Create compelling (blog) content4. Optimize and syndicate

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Grow Your Network

Value-Added Networking1. Create a plan2. Pay-it-forward3. Make & create connections4. Commit for the long haul

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Never Stop Learning & Applying

Be Curious!1. Learn how to learn2. Set goals, not limits3. Listen more than you talk4. Fail forward

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Know What Employers Want

Make Yourself Attractive1. Dial in your “presence”2. Build a talent-based resume3. Map yourself to companies (customize)4. Stay on top of trends

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Gain Real-World Experience

Build a Career Framework1. Read, watch & listen voraciously2. Attend events & get certified3. Gain real-world experience4. Practice on F&F and volunteer

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Make a Memorable 1st Impression

Make a Positive Impression1. Prepare for day one in advance2. Be proactive, don’t wait3. Deliver timely & accurately4. Don’t be invisible

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ResourcesTen Tips For Optimizing Your Online PersonaHow to be a Rock Star on 8 Social Media Platforms How to Become a Social Media Guru in 3 Easy StepsORM: Seven Strategies to Build Your BrandReferral-based Networking, Portland Style12 Career Tips for Growth-Minded IndividualsFive Steps to a Successful Career in Search MarketingTips For A Successful Internship From A Former InternEssential Guide to Creating a Socially Savvy Resume Ten Secrets to Getting Your Dream Job

Questions?Kent LewisPresident & FounderAnvil Media, Inc.503-444-6223kent@anvilmedia.com