tips for creating the perfect logo

25
PERFECT LOGO! How to Create the

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Page 1: Tips for Creating the Perfect Logo

PERFECT LOGO!How to Create the

Page 2: Tips for Creating the Perfect Logo

Tip #1

DON’T TRY THIS AT HOME.

Page 3: Tips for Creating the Perfect Logo

Sure, your niece is a hip artist…

Page 4: Tips for Creating the Perfect Logo

…and your cousin is a calligraphy

pro.

Page 5: Tips for Creating the Perfect Logo

But this is your visual

identity we’re talking about!

Seek out a professional designer & get yourself a professional product.

Page 6: Tips for Creating the Perfect Logo

Tip #2

DO YOUR HOMEWORK.

Page 7: Tips for Creating the Perfect Logo

Don’t just sit back and watch. Get

actively involved in direction.

Page 8: Tips for Creating the Perfect Logo

Answering some basic questions

about your business is a good start.

What’s your company’s “personality”?

What makes your company/product/ service unique?

Who is your audience?

Page 9: Tips for Creating the Perfect Logo

This avoids executions that

just don’t fit.

What’s your company’s “personality”?

What makes your company/product/ service unique?

Who is your audience?

A professional partner can help guide you and get the right input.

Page 10: Tips for Creating the Perfect Logo

Tip #3

BE UNIQUE. BE TIMELESS.

Page 11: Tips for Creating the Perfect Logo

Be memorable by avoiding clichés

and finding a distinct style.

Page 12: Tips for Creating the Perfect Logo

Be timeless by avoiding trends. You want current

but classic.

Do it right the first time or you’ll be doing it all over again very soon.

Page 13: Tips for Creating the Perfect Logo

Tip #4

SHOW YOUR TRUE COLORS.

Page 14: Tips for Creating the Perfect Logo

Every color tells a story. Be sure you’re telling the right one.

Page 15: Tips for Creating the Perfect Logo

Here are the ways some colors are commonly perceived.

secure, calm, honest, strong, caring, trustworthy

energy, love, exciting, action, bold, passionate

happy, sociable, friendly, affordable

logical, playful, optimistic, forward thinking, confident

growth, organic, natural, caring, fresh, earth

imaginative, creative, nostalgic

sophistication, luxury, seductive, formal, authority

Page 16: Tips for Creating the Perfect Logo

Tip #5

ALL FONTS ARE NOT

CREATED EQUAL.

Page 17: Tips for Creating the Perfect Logo

Fonts tell stories too. Here are

some common perceptions.

Fonts and colors must work together as effective storytellers.

reliableauthoritative

traditional

modernindustrialstable

feminineelegant

fashionable

SERIF

SANS SERIF

SCRIPT

Page 18: Tips for Creating the Perfect Logo

Tip #6

CONSIDER OTHER CONSIDERATIONS.

Page 19: Tips for Creating the Perfect Logo

Size matters. Be sure your logo works

well atvarious scales.

Page 20: Tips for Creating the Perfect Logo

Don’t get bent out of shape. Be sure you

have something for vertical and

horizontal spaces.

Page 21: Tips for Creating the Perfect Logo

If it’s black and white, can it be read all over?Be sure you

have a one-color

interpretation.

Page 22: Tips for Creating the Perfect Logo

Tip #7

TAKE THE PLUNGE AND

GO ALL IN.

Page 23: Tips for Creating the Perfect Logo

Trust your professional

design partner to lead you…

be objective during the

review process…

Page 24: Tips for Creating the Perfect Logo

…and you’llbe proud to

show off your new logo!

Page 25: Tips for Creating the Perfect Logo

reubenrink.com939 Burke Street, Winston-Salem NC

336-724-1766