tips for creating the perfect logo
TRANSCRIPT
PERFECT LOGO!How to Create the
Tip #1
DON’T TRY THIS AT HOME.
Sure, your niece is a hip artist…
…and your cousin is a calligraphy
pro.
But this is your visual
identity we’re talking about!
Seek out a professional designer & get yourself a professional product.
Tip #2
DO YOUR HOMEWORK.
Don’t just sit back and watch. Get
actively involved in direction.
Answering some basic questions
about your business is a good start.
What’s your company’s “personality”?
What makes your company/product/ service unique?
Who is your audience?
This avoids executions that
just don’t fit.
What’s your company’s “personality”?
What makes your company/product/ service unique?
Who is your audience?
A professional partner can help guide you and get the right input.
Tip #3
BE UNIQUE. BE TIMELESS.
Be memorable by avoiding clichés
and finding a distinct style.
Be timeless by avoiding trends. You want current
but classic.
Do it right the first time or you’ll be doing it all over again very soon.
Tip #4
SHOW YOUR TRUE COLORS.
Every color tells a story. Be sure you’re telling the right one.
Here are the ways some colors are commonly perceived.
secure, calm, honest, strong, caring, trustworthy
energy, love, exciting, action, bold, passionate
happy, sociable, friendly, affordable
logical, playful, optimistic, forward thinking, confident
growth, organic, natural, caring, fresh, earth
imaginative, creative, nostalgic
sophistication, luxury, seductive, formal, authority
Tip #5
ALL FONTS ARE NOT
CREATED EQUAL.
Fonts tell stories too. Here are
some common perceptions.
Fonts and colors must work together as effective storytellers.
reliableauthoritative
traditional
modernindustrialstable
feminineelegant
fashionable
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Tip #6
CONSIDER OTHER CONSIDERATIONS.
Size matters. Be sure your logo works
well atvarious scales.
Don’t get bent out of shape. Be sure you
have something for vertical and
horizontal spaces.
If it’s black and white, can it be read all over?Be sure you
have a one-color
interpretation.
Tip #7
TAKE THE PLUNGE AND
GO ALL IN.
Trust your professional
design partner to lead you…
be objective during the
review process…
…and you’llbe proud to
show off your new logo!
reubenrink.com939 Burke Street, Winston-Salem NC
336-724-1766