Identify Web Leads and How to Attract Them

What Are Web Leads?

Web leads are potential clients who have expressed an interest in a business’s services through online means.

How Do You Know They’re

Interested?

Web leads usually express interest through a variety of means, such as:

• Visiting the company

website.

• Subscribing to blog or email.

• Downloading ebooks or whitepapers.

• Signing up for a webinar or other event.

The key to web leads is to

provide several ways for them

to access your content and

express interest in it.

Things to remember about your web

leads . . .

#1. They tend not to be ready

to make purchasing

decisions.

Today’s buyers don’t contact

suppliers directly until 57% of the

purchase process is complete.

#2. They prefer

communicating through

digital means.

#3. They expect you to

respond quickly.

#4. They don’t like to submit

the same contact or personal

information.

#5. They tend to linger on a

website even after submitting

a form if they are enticed by

more offers and content.

Wondering to Attract

Web Leads?

Here’s how you get started . . .

#1 ID Your Ideal Client

Ask yourself: who are you trying to reach?

?

#2 Visit Websites Frequented

By Potential Clients

See what the competition is up to,

and pay special attention to what is

attracting traffic and winning

conversions.

#3 Mine Your Current Clients

for Insights

Ask them what a competitor would

have to do to get their attention

and tempt them to switch.

#4 Produce Content You Can

Publish Across Various

Channels

Potential leads prefer to learn about

businesses through articles, not ads.

Most people avoid ads. But when they

have a problem, they want to know all

these is about it. Create content that

will snag the attention of these

solution-seekers.

#5 Include Web-to-Lead

Tactics in Your Setup

Incorporate strategies to

collect information from

visitors who are interested in

your offers: email

subscriptions, newsletters,

ebooks and webinars have all

been used to entice visitors to

volunteer their information.

Want to Learn More About

Web Leads?

Go beyond attracting web leads. Learn how to

nurture them here.