tips for social media, online etiquette & taking time out

Social Media Training with Leigh-Chantelle

Source: toptensocialmedia.com

Saturday 18 March, 2017 Brisbane

What’s To Come

Best & Most Popular Channels to UseSocial Media Channel AuditMoving Forward with a Plan

Why Visuals are Important & How to Create Your Own Branded ContentIdeas for Shareable Content

Setting Goals & Committing to ThemFaceBook Analytics, Boosting & Advertising Options & Examples

Online Etiquette Top Tips For Taking Time Out

smartinsights.com

What Channel Should I Use?Facebook: 1.71 billion usersFlickr: 112 million usersGoogle+: 300 million usersInstagram: 400 million usersLinkedIn: 300 million usersPeriscope: 10 million usersPinterest: 100 million usersReddit: 36 million accountsSnapchat: 100 million usersTwitter: 320 million usersWhatsApp: 900 million usersYoutube: 1 billion+ users

Stats: brandwatch.com March 2016

Top Social Platforms in Australia

Penetration of the Australian Population

Approximately:

• 6 in 10 Australians use Facebook, almost 7 in 10 Australians

• 1 in 2 Australians use YouTube

• 1 in 5 Australians use Instagram

• 1 in 6 Australians use Snapchat

Key Points to Note:

• 65.8% of the total Australian population is an active monthly user on Facebook.

• 1 in 6 Australians are a Daily User on Snapchat.

• Over the year we have seen both Instagram and Snapchat grow their Australian user base considerably.

• Twitter has experienced stagnant user growth over the past 2 years and has a considerable churn rate of new users signing up but then never using the service.

Social Media Statistics Australia – January 2017 from socialmedianews.com.au

How?Commit to: Create - Schedule - Post & Interact

Create and share high-quality, relevant, and shareable content

Share online content that matters to you and to others in your arena

Provide value to your readers

Focus on relevant and up to date information

Share on a regular basis

Have something meaningful to say - know your topic & audience well

Think outside the square - have a unique focus or approach

Best Times to Post on FaceBook

Best Times to Post on Twitter

Be Pro-Active with EngagementAsk more questions, respond more often

Offer promotions to your followers or discount codes, giveaways, contests.

Shorter posts

Use + and @ to connect with others

Join communities and groups

See what’s trending and popular

Collect email addresses

Source: telerx.com

Value?

People now simply post and run with no interaction

Social media platforms overrun with content that doesn’t matter

Before posting something, ask yourself:Is it really beneficial to anyone? Will people get something out of it?Will people want to share?

Source: socialreviewgroup.com

WHERE ARE YOU AT?

Let’s Audit Your ChannelsWhere are your Social Media channels? List them eg FaceBook, Instagram, Twitter

Check your branding on EVERY channel - is it the same? Are you using the same logo?

Are your URLs/Links correct? Do they have your name in them? Is it the same?

Is your About/Bio/Description etc up to date? Do all links work?

What content are you sharing? Is it your own, branded content?

Are you getting interaction and engagement? What types eg likes, comments, shares

Are you responding to messages, questions, and comments?

How do you know if what you’re doing is working?

How much negative feedback are you receiving? How are you dealing with it?

Some Things to Focus onDo you still want to run Manage your Social Media accounts?

Do you want to Grow your Social Media accounts?

Draw up a list of the content you already have and the content you need to create

Work out a Schedule for yourself and other team members to rune.g. Renata: FaceBook and sharing local events, Andrew: Twitter and sharing vegan-related info, LC to

schedule group-related events, information, links to membership and shop etc (Mon, Wed, Fri)

Scheduling Posts e.g. HootSuite also FaceBook

Know how to find and read tools to measure Return On Investment (ROI) e.g. Google Analytics, Shares, Comments, Likes, +1s, re-tweets etc

Know the best times to post and the best types of posts to share especially for various platforms e.g. Instagram more visuals and less text

What do other similar brands/groups do that works? Can you learn anything from them?

Why People Follow Brands

Why People Unfollow Brands

Focus on Visuals

People learn more from VisualsVisual Content much more likely to get shared If you can show something, do this instead of tellingCreate ORIGINAL and BRANDED visual content - PicMonkey.com, Keynote, PowerPoint Watermark your images before you share them. Instagram, Pinterest especially - don’t forget Twitter and FaceBook

PhotoJoiner.net - Collages

BeHappy.Me - Quotes

Your Own Content

Create high-quality content that can’t be found elsewhere

Sharing this regularly – at least every couple of days

People will come to see your posts

Become an expert in your industry

People will trust you

People come to you for the things they can’t get anywhere else

They will share your content & bring more fans and followers to you

Source: creativeengland.co.uk

Share & Share Some More

Share Visuals, Events, Information, Feedback

Share your Social Media profiles on other SM channels

Link to all your channels on your website, email signature, mailing list

Encourage likes, +1s, re-tweets

Whatever you create online, remember to cross-promote your work everywhere online e.g. your blog/website, e-newsletters, forums, podcasts, social media websites, and videos

Ideas for Shareable ContentCreate Conversation - ask questions that will engage your fan base and encourage answers.

Educate and Inform - share podcasts, transcripts, eBooks, facts, lists/top 10, how to’s and reviews.

Share Visuals - upload photos, images, infographs, videos, eBooks and presentations.

Link to your website - share blogs, articles, online store, recipes etc from your own website.

Gauge Opinions - ask your fans for their opinions and feedback on upcoming, new or existing products or services.

Entertain - share podcasts, videos, presentations and music.

Be Inspirational: upload quotes, music and fascinating facts.

COMMITMENT & CONSISTENCY

Be ConsistentIf you are lazy, this is unfortunate as the culture asks a lot from individuals.

Updating regularly, allowing others access to your life, being online to answer questions, continuing on with developing your community, reaching out to others and more.

You need to have good time management skills and keep topics up to date.

Set expectations of when you or your team will be online and when you will respond.

Post regularly, not as often as possible.

Whenever you decide to post, remember to be consistent.

It’s better to post once a week than posting every day for three weeks and then not at all.

Set Your Goals & CommitHave clear goals with exactly what you want to achieve.

Know your audience and where they are online.

Be realistic with what you can commit to – and stick to it.

Combine your own website, email marketing and paid marketing with your Social Media postings.

Be persistent and be patient when building your online community.

It takes at least 6 months to develop an online position – but realistically it’s more like 1-2 years.

Some New Ideas

Do your OWN research Use Facts from reliable sourcesThink about how we can:❖ Learn More❖ Do Better❖ Become better examples of compassion in action

Be MindfulWhat language do you use when promoting veganism? Positive/Negative? Encouraging/Discouraging? Empathetic/Judgemental? Preaching/Teaching?

Do you use racist language when you talk about other countries and cultures? E.g. Japan and dolphins/whales, China and dog meat? The Middle East and live export

Do you use trigger words that might truly upset someone? Words such as slave, rape, concentration camps

Do you give unsolicited health advice/tell terminally ill or disabled people that they will be “cured” if they go vegan?

Do you think different types of bodies and people should be used to promote veganism?

Be MindfulThere’s no need to use and commodify a group of people to further the vegan/Animal Rights agenda

What more can we do to encourage long-term commitment to the vegan lifestyle?

How can we show the different types of vegans that exist?

How can we encourage others to support our movement - whether or not they are vegan?

How can we promote veganism in the most inclusive way

Planting Seeds

At best vegans are 1-2% of the population - this figure hasn’t changed for 20 years

Find out other people’s passions & motivations

What are you most passionate about? What are you best at communicating? Start here

See how you can plant the seeds of change

Our way is NOT the only way

Learn from other movements

LGBTQI movement is a great example of including and welcoming allies

Keep In Mind…Be careful what you share online because everything is a permanent reflection of you or your company/group that may never be erased.

If you have various people posting on behalf of your company, make sure that everyone knows the goals of the company.

Ensure that people know what to post as well as what not to post.

Always use the correct grammar, punctuation and spelling.

If you wouldn’t say it to someone’s face or mail it on a postcard, don’t say it online.

Consider how the content you share is positive or negative for your company.

Don’t abbreviate or use slang - just because you know what it means, doesn’t mean others will.

FACEBOOK

FaceBook News Feed

techcrunch.com

FaceBook News Feed - What You See

techcrunch.com

FaceBook Boost Post

FaceBook Boost Post

Vegans don’t ONLY care about non-human animals

Let’s ACT like it

Learn more about each other and the world around us

ALL systems of oppression need to be changed

FaceBook Boost Post

FaceBook Advertising

Vegans don’t ONLY care about non-human animals

Let’s ACT like it

Learn more about each other and the world around us

ALL systems of oppression need to be changed

FaceBook Advertising

FaceBook Advertising - Example

FaceBook Insights -> Overview

FaceBook Insights -> Promotions

FaceBook Insights -> Likes

FaceBook Insights -> Reach

FaceBook Insights -> Posts

FaceBook Insights -> Posts & Engagement

FaceBook Insights -> People (Reached)

BE NICE - PARTICULARLY ONLINE

Online

Be Nice, Be Kind

You can still disagree with someone without using negative words, names, judgement

Remember - wrongly or rightly - that you maybe the ONLY vegan someone comes into contact with

What you do and how you do it reflects the whole movement - so ACT like it!

Online Etiquette

Online Etiquette simply means courtesy to others onlineIf you wouldn’t say or do something offline, don’t do it onlineOnline behaviour shouldn’t just be an afterthoughtIf you type something, you had better mean itWords are powerful. Just as they have the power to motivate and inspire, they also have the ability to hurt and harm othersIf you think something you have written will embarrass someone, get them into trouble, compromise their privacy, or stir up drama, keep it to yourself. Better yet, delete it.

Top 10 Tips for Online Etiquette

TIPS FOR A BALANCED LIFE

WRAPPING UP

Things We’ve Covered TodayThe Best & Most Popular Channels to UseHow to do a Social Media Channel AuditThings to Focus on - Starting from NOW

Why Visuals are Important How to Create Your Own Branded Content

Ideas for Shareable Content How to Set Goals see them Through

Understand FaceBook Analytics, Boosting & AdvertisingOnline Etiquette Tips

Top Tips For Taking Time Out

Get InvolvedKeep up to date with what’s happening in your movement by attending meetings and getting involved the best way you can. Support other groups and events. Attend everything you can, even if you don’t agree with the group, people or the topics. Keep an open mind to learn more.If you’re starting out, meet as many people as you can and then be selective with who you want to hang around with. Take some time out for yourself, completely removed from your activism.

Remember to…

Do your own research Investigate and Read moreBe genuine and honest with everything you doHelp build our vegan communityKeep your mind on your goals & stay focused Believe that you are part of the change that this world needsFocus on finding out what connects us to each other - not on the things we disagree onLead by example, and be consistentBe the best version of yourself

Remember To…

Promote the positiveFocus on EncouragementFocus on Education & Planting SeedsInspire others Always remember Kindness. Always remember CompassionShow how easy it is to be veganBe the best vegan you can be - starting now

Connect with Viva la Vegan!

Connect with Me

@LeighChantelle on FaceBook, Google+, Instagram, Pinterest, Twitter