tips/best practice - iab · 0.002% 0.002% 0.001% 0.001% 0.001% 0.001% 0.001% android iphone media...
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73.3% 70.0%
63.3%
46.7% 43.3% 43.3%
26.7%
13.3%
0.0%
10.0%
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60.0%
70.0%
80.0%
AudienceTargeting
RON Channels In App vs.Browser
Device Specific Location BasedTargeting
Cross-DeviceTargeting
SearchRetargeting
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• Low-res
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Smartphone users spend
up to 5x more time per
month using apps than
they do using mobile web.
Design with device in mind:
Cross-Screen Creative
for Agencies and Brands
Tuesday, May 13, 2014
Nintendo: Luigi’s Mansion
• Engagement rate = 8%
2x the C.E.C benchmark
• Entertainment and
Gaming sites drove
best performance
• iOS device users
more likely to engage
HBO Latino Game of Thrones
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3x Tremor Video
Entertainment Benchmark
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Ford: Lincoln MKZ
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5x
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3x
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David Sanderson Sr. Director, Creative Strategy [email protected]
Engaging creative
+ precision targeting
= ads people love
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