tis the season for conversions
TRANSCRIPT
Beyond Display: ‘Tis the Season for Conversions
Q1 Q2 Q3 Q4
Holiday Handbook Series
Welcome to the
Part 1 – Displays Aren’t Just For Windows
Part 2 – ‘Tis The Season For Conversions
Part 3 – Surviving the Holidaze
Part 4 – Beat the Winter Blues
Holiday Handbook Series
Tweet at us @VeUnitedStates #BeyondDisplay
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We are recording this webinar for later playback and sharing
Meet Your Experts
Beth Cohen KingDirector of MarketingVe Interactive
Sam SiegelSenior Account ManagerVe Interactive
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Today’s Agenda
3 tips to make the best digital first impression
Simple tricks to optimize the onsite journey
3 ways to increase conversions with email remarketing
Q&A
First impressions Matter
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It takes 50 milliseconds- 0.05 seconds- a click of a mouse - a blink of an eye- a snap of a finger
…for users to form an opinion about your website
brand
First impressions Matter
#BeyondDisplay
It takes 50 milliseconds- 0.05 seconds- a click of a mouse - a blink of an eye- a snap of a finger
…for users to form an opinion about your website
brand
First impressions Tip #1In 2014, 53% of those who shopped online used smartphones or tablets
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• Highlights free shipping and returns
• Uses a single column layout
• Streamlines content to avoid overwhelming the mobile browser
• Easily accessible top bar navigation – including product search
2 – 4 Day Free Shipping & Returns >
First impressions Tip #2Write product copy that’s unforgettable
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Great product copy will…• Highlight product uniqueness• Convey knowledge of the
product• Use keyword caution• Be formatted for easy reading
As part of the beryl family of stones, our aquamarine’s stunning blue outshines
many a diamond.
Handmade in sterling silver. Whole sizes 5 to 9.
First impressions Tip #3
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Almost 92% of holiday shoppers plan to research gifts and / or make purchases this
holiday season online
*MarketingProfs
Almost 92% of holi
Almost 92% of holiday shoppers plan to res
Almost 92% of holiday shoppers plan to res
First impressions Tip #3Help visitors find what they’re looking
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Optimize the Customer Journey
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Here is your order number 0000000000
Dear Value Customer,
We’ve received your order. Your order details are listed below. If you have any questions, give us a call at 857- 284-7000.
Happy Holidays,Your Brand
Simple changes to the onsite customer journey can be the difference between…
Cart Abandonment Conversion
Optimize the Customer Journey
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Advanced Criteria Filtering • Cart content• Product price• Customer behavior• Basket value• Traffic source
Sector Success with Onsite Tools:
Optimize the Checkout ProcessUse holiday deadlines to create a sense of urgency on your homepage
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NEED IT IN TIME FOR CHRISTMAS?
YOU’VE GOT 11 DAYS LEFT TO SHOP WITH FREE STANDARD DELIVERY!
Other ways to create FOMO:
• Show limited quantities
• While supplies last
• Give limited time for purchase
Optimize The Checkout processCreate calls-to-action that do your job for you
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Instead… • Give your CTAs
breathing room
• Reduce the available options
• Mobile CTAs
• Don’t oversell
• Use a ‘safety net’ CTA for visitors who aren’t ready to buy
Get Back in Touch
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Content
Relevancy
Timing
Get Back in TouchPart 1 - Timing
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Email 1: 30 – 45 min.
Email 2: 24 hours
Email 3: 48 hours
Get Back in TouchPart 2 - Content
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Humorous, light hearted approach
Personalized approach with customer name and cart items
Get Back in TouchPart 3 - Relevancy
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Increase average order value using criteria filtering:
• Basket value campaigns• Package deals• Cross sell options
Get Back in Touch
Commonly Asked Question: Do I have to have to offer incentives?
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Aim to strike a balance between discounts and
profit margins this holiday season
Case Study – Remarketing and Onsite Engagement SuccessDigital Goods Retailer
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Results40%Average Approved Rate
27%Average Click Rate
48%Average Campaign Conversion Rate
$465,000.00Recovered Revenue
KEY TAKEAWAYS
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Stand out with a streamlined, easy-to-use site experience this holiday season #BeyondDisplay #HolidayShopping
Simple changes to CTAs and a healthy dose of #FOMO can be the difference between a cart abandonment and a conversion #BeyondDisplay
The holidays are a time to get back in touch with your customers...especially with well-time, well-crafted emails #BeyondDisplay
#BeyondDisplay
Questions?
VE INTERA CTIVE LTD | 580 HARRISON AVE, SUITE 401, BOSTON, MA 02118 | WWW.VEINTERACTIVE.COM /US
THANK YOU!Join us for our next webinar:
Oct 28 1pm ESTBeyond Display: Surviving the Holidaze
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