titan and tag heuer final
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K. C. College of Management Studies
TOPIC: - WRIST WATCHES
TEJAS SHAH ROLL NO 55
SAGAR KESHRI ROLL NO 62
PROF IN CHARGE: - Prof. Kher
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Tejas Shah Roll No 55Sagar Keshri Roll No 62
WRIST WATCHES
TITAN TAGHEUER ROLEX
TITAN
FOUNDED : 1987
ABOUT COMPANY : Titan Industries is the world's fifth largest manufacturer
of Watches
MARKET SEGMENTATION :
Age Group
Age: 6-11, 12-19, 20-34, 35-49, 50-64, 65+
Gender: Male, Female, Kids.
Occupation: Professionals, Retired, Students, Homemakers, Sportsmen
Target Audience: Working Class, Middle Class, Upper Middle Class
POSITIONING: Fulfill Emotional and Artistic Needs, Lifestyles.
MARKET SHARE:
Has a 60% share in the domestic watch market, which is estimated at 42 million
pieces annually and is growing at 8% year-on-year
MARKET SIZE:
Watches contribute 30% to Titan's revenues and this division is expected to
grow 20% this fiscal against 18% last year.
DIFFERENTIATION:
Quality, Service and Trustworthy. As compared to Tag Heuer it's very economical
and can be affordable by the mass consumers. It’s after sales service is also one
of the benchmark in its operation. Ranges between Rs 800 to Rs 85000.
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Tejas Shah Roll No 55Sagar Keshri Roll No 62
TAG Heuer
FOUNDED: The brand has been in existence since 1860.
ABOUT COMPANY : Tag Heuer is a Swiss luxury watch brand. It is a part of the
Louis Vuitton Moet Hennessy group. In India it was launched in the year 2003
MARKET SEGMENTATION:
Age Group: 25-45 year old
Gender: Male, Female
Occupation: Professionals, Business Persons.
Target Audience: Upper Class, Upper Upper Class
POSITIONING: Performance, Elegance and Sportsmanship with Latest Design
MARKET SHARE: Currently holds 8% share in the Indian market for luxury
watches. "TAG Heuer intends to capture a 10% market share in the Indian Swiss
watch segment" which accounts approximately for Rs. 200 crores.
DIFFERENTIATION: Quality, Brand Name & Brand Ambassador. As compared to
Titan Watches it is more expensive and famous for Chronograph Watches.
Ranges between Rs 3500 to Rs 1150000.
ROLEX
FOUNDED: 1905
ABOUT COMPANY : World’s leading manufacturer of luxury watches.
MARKET SEGMENTATION:
Age Group: 32-60 year old
Gender: Male, Female
Occupation: Executives, Corporate People, Sportsperson.
Target Audience: Upper-Upper Class
POSITIONING: Quality product with Reliability
MARKET SHARE: Captures 25% of Indian luxury watches market
DIFFERENTIATION: As Compared to all above brands it’s comparatively very
higher. Rising Demand for Six-Figure Watches. Range Between 1.3 lac to few
crores.
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Tejas Shah Roll No 55Sagar Keshri Roll No 62