title of the presentation -...

ADIDAS FOOTBALL SOCIAL MEDIA ROLL OUT 2015

PPT DOWNLOAD: HTTP://WE.TL/DT00J

JHFRL

http://we.tl/dt00JjHFrl



FOCUS HASHTAGS: #BETHEDIFFERENCE,

#MESSI15, #ACE15, #X15, #WWC & #CHILE2015

IMPORTANT URLS:

HTTP://WWW.ADIDAS.COM/BETHEDIFFERENCE HTTP://WWW.ADIDAS.COM/MESSI

HTTP://WWW.ADIDAS.COM/ACE HTTP://WWW.ADIDAS.COM/X

PRE-ORDER BEGINS IN MOST MARKETS ON 5TH JUNE

GETTY TREATMENT

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IMAGE PLATFORMS:

FACEBOOK, TWITTER TWITTER:

Control the game, claim the prize. The objective is simple for @ivanrakitic. #ACE15 #BeTheDifference FACEBOOK:

Control the game, claim the prize. The objective is simple for @ivanrakitic. #ACE15 #BeTheDifference DESTINATION:

N/A CAMPAIGN:

Football_BeTheDifference

TOOL:

TBC PLATFORMS:

TBC TWITTER:

TBC FACEBOOK: TBC DESTINATION:

www.adidas.com/bethedifference CAMPAIGN:


6th: UCL final (20.45 CET)

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VIDEO PLATFORMS:

YOUTUBE, FACEBOOK, TWITTER, INSTAGRAM TWITTER:

Gamedayplus EP15 FACEBOOK: Gamedayplus EP15 DESTINATION:

www.adidas.com/gamedayplus CAMPAIGN:

Football_Gamedayplus

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IMAGE PLATFORMS:

FACEBOOK, TWITTER TWITTER: Buckle up. @Alvaromorata is ready for takeoff. #X15 #BeTheDifference #UCLfinal FACEBOOK: Buckle up. @Alvaromorata is ready for takeoff. #X15 #BeTheDifference #UCL DESTINATION:


Football_BeTheDifference_X15

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INSTAGRAM INSTAGRAM:

Buckle up. @Alvaromorata is ready for takeoff. #X15 #BeTheDifference #UCL DESTINATION:



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Control the tempo, orchestrate the midfield. Welcome to the ivanrakitic show. Please take your seats. #ACE15 #BeTheDifference #UCLfinal FACEBOOK: Control the tempo, orchestrate the midfield. Welcome to the ivanrakitic show. Please take your seats. #ACE15 #BeTheDifference #UCL DESTINATION:



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IMAGE PLATFORMS:

FACEBOOK, TWITTER INSTAGRAM:

Control the tempo, orchestrate the midfield. Welcome to the @ivanrakitic show. Please take your seats. #ACE15 #BeTheDifference #UCL DESTINATION:



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FACEBOOK, TWITTER, INSTAGRAM TWITTER:

Take cover. @LuisSuarez9 is locked, loaded and ready to fire. #X15 #BeTheDifference #UCLfinal FACEBOOK: Take cover. @LuisSuarez9 is locked, loaded and ready to fire. #X15 #BeTheDifference #UCL DESTINATION:



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IMAGE PLATFORMS:

FACEBOOK, TWITTER, INSTAGRAM INSTAGRAM:

Take cover. @LuisSuarez9 is locked, loaded and ready to fire. #X15 #BeTheDifference #UCL DESTINATION:



CONTENT PRODUCED LIVE AND

SHARED IN REAL-TIME VIA

WHATSAPP AND EMAIL

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All eyes on Canada. The 2015 Women‘s World Cup is on. #BeTheDifference #FIFAWWC Tag location: Canada DESTINATION:

N/A CAMPAIGN:

Football_WWC

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IMAGE PLATFORMS:


Bring it home or go home. @FIFAWWC starts now. #BeTheDifference #FIFAWWC #X15 FACEBOOK: Bring it home or go home. The FIFA Women‘s World Cup 2015 starts now. #BeTheDifference #FIFAWWC #X15 DESTINATION:

N/A CAMPAIGN:

Football_WWC

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On home soil, with her nation watching, @Jfiligno is prepared to cause chaos. #X15 #BeTheDifference #FIFAWWC FACEBOOK: On home soil, with her nation watching, @Jfiligno is prepared to cause chaos. #X15 #BeTheDifference #FIFAWWC . DESTINATION:



7th: WWC Canada vs. China (00.00 CET)

WWC New Zealand vs. Netherlands (03.00 CET)

WWC Norway vs. Thailand (19.00 CET)

WWC Germany vs. Ivory Coast (22.00 CET)

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TWITTER, FACEBOOK TWITTER:

Age doesn‘t matter. Winning does. It‘s time for @VivianneMiedema to #BeTheDifference. #ACE15 #FIFAWWC FACEBOOK: Age doesn‘t matter. Winning does. It‘s time for @VivianneMiedema to #BeTheDifference. #ACE15 #FIFAWWC DESTINATION:


Football_WWC_ACE15

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PLATFORMS:

FACEBOOK, TWITTER

TWITTER:

Introducing conext15 Final Vancouver, the

official match ball for the Women‘s World

Cup final 2015.

#BeTheDifference #FIFAWWC

FACEBOOK:



Cup final 2015.


* Tag location: Vancouver

DESTINATION:

N/A

CAMPAIGN:

Football_WWC

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IMAGE

PLATFORMS:

INSTAGRAM

INSTAGRAM:



Cup final 2015.


* Tag location: Vancouver

DESTINATION:

N/A

CAMPAIGN:

Football_WWC

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IMAGE

PLATFORMS:

FACEBOOK, TWITTER

TWITTER:

Introducing an exclusive #FIFAWWC pack for

#X15 and #ACE15 for the @FIFAWWC. It‘s

time to #BeTheDifference

FACEBOOK :

Introducing an exclusive #FIFAWWC pack for

#X15 and #ACE15 for the Women‘s World

Cup 2015. It‘s time to #BeTheDifference

DESTINATION:

N/A

CAMPAIGN:

Football_WWC

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IMAGE

PLATFORMS:

INSTAGRAM

INSTAGRAM:

The biggest stage in women‘s football needs

the best boots. Introducing an exclusive

#ACE15 from the #FIFAWWC pack for the

Women‘s World Cup. #BeTheDifference

DESTINATION:

N/A

CAMPAIGN:

Football_WWC

TOOL:

IMAGE

PLATFORMS:

INSTAGRAM

INSTAGRAM:

#X15 from the #FIFAWWC pack. An exclusive

women‘s model for the Women‘s World Cup.

#BeTheDifference

DESTINATION:

N/A

CAMPAIGN:

Football_WWC

TOOL:

VIDEO

PLATFORMS:

FACEBOOK, TWITTER, YOUTUBE

TWITTER:

The world‘s best are ready to shine in the

#FIFAWWC. Introducing an exclusive

women‘s #X15 and #ACE15 for this

summer‘s tournament in Canada:

https://youtu.be/GEKMOUX2m-s

FACEBOOK :

The world‘s best are ready to shine in the

#FIFAWWC. Introducing an exclusive

women‘s #X15 and #ACE15 for this

summer‘s tournament in Canada:


DESTINATION:

N/A

CAMPAIGN:

Football_WWC









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The #FIFAWWC hunt is on for @DFB_Frauen. #BeTheDifference FACEBOOK: The #FIFAWWC hunt is on for @DFB_Frauen. #BeTheDifference DESTINATION:


Football_WWC

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INSTAGRAM INSTAGRAM: Lace up and smash defenses. The ultimate prize is on the line. #BeTheDifference #X15 #FIFAWWC DESTINATION:

www.adidas.com/bethedifference Tag location: Ottawa CAMPAIGN:

Football_WWC_X15

8th: WWC Sweden vs. Nigeria (22.00 CET)

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Defenders beware. The Swedish attack has arrived in Canada. #BeTheDifference #FIFAWWC FACEBOOK: Defenders beware. The Swedish attack has arrived in Canada. #BeTheDifference #FIFAWWC DESTINATION:


Football_WWC

9th: WWC Cameroon vs. Ecuador (01.00 CET)

WWC USA vs. Australia (01.30 CET)

WWC Japan vs. Switzerland (04.00 CET)

WWC France vs. England (19.00 CET)

WWC Spain vs. Costa Rica (22.00 CET)

WWC Colombia vs. Mexico (22.00 CET)

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BC Place awaits. Time for Cameroon and Ecuador to #BeTheDifference. #FIFAWWC FACEBOOK: BC Place awaits. Time for Cameroon and Ecuador to #BeTheDifference. #FIFAWWC DESTINATION:


Football_WWC

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A storm is brewing in Vancouver. #X15 is ready to strike. #BeTheDifference #FIFAWWC Tag location: Vancouver DESTINATION:


Football_WWC_X15

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FACEBOOK, TWITTER TWITTER: A perilous fight awaits. For @beckysauerbrunn and the USA, winning is the only option. #BeTheDifference #FIFAWWC FACEBOOK: A perilous fight awaits. For @beckysauerbrunn and the USA, winning is the only option. #BeTheDifference #FIFAWWC DESTINATION:


Football_WWC_X15

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FACEBOOK, TWITTER TWITTER: Laser focus. Deadly control. #ACE15 #BeTheDifference #FIFAWWC FACEBOOK:

Laser focus. Deadly control. #ACE15 #BeTheDifference #FIFAWWC DESTINATION:


Football_WWC

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En garde. Nothing gets past @BouhaddiSarah on her mission for #FIFAWWC glory. #BeTheDifference FACEBOOK:

En garde. Nothing gets past @BouhaddiSarah on her mission for #FIFAWWC glory. #BeTheDifference DESTINATION:


Football_WWC

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When La Roja hit the pitch, the opposition see red. #BeTheDifference #FIFAWWC FACEBOOK:

When La Roja hit the pitch, the opposition see red. #BeTheDifference #FIFAWWC DESTINATION:


Football_WWC

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Toe-to-toe, head-to-head. For Colombia and Mexico, the fight is on. #BeTheDifference #FIFAWWC FACEBOOK: Toe-to-toe, head-to-head. For Colombia and Mexico, the fight is on. #BeTheDifference #FIFAWWC DESTINATION:


Football_WWC

10th: WWC Brazil vs. South Korea (01.00 CET)

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FACEBOOK, TWITTER TWITTER: 6 nations, one #FIFAWWC ambition. #BeTheDifference FACEBOOK: 6 nations, one #FIFAWWC ambition. #BeTheDifference DESTINATION:


Football_WWC

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IMAGE INSTAGRAM:

INSTAGRAM INSTAGRAM: 6 nations, one #FIFAWWC ambition. #BeTheDifference DESTINATION:


Football_WWC

11th: WWC Germany vs. Norway (22.00 CET)

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Control the defense. Good luck getting past Behringer. #BeTheDifference #ACE15 #FIFAWWC FACEBOOK: Suit up and control the defense. Good luck getting past Behringer. #BeTheDifference #ACE15 #FIFAWWC DESTINATION:


Football_WWC_ACE15

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Control the game and silence the critics. It‘s @VivienneMiedema‘s chance to #BeTheDifference #ACE15 #FIFAWWC FACEBOOK: Control the game and silence the critics. It‘s @VivienneMiedema‘s chance to #BeTheDifference #ACE15 #FIFAWWC DESTINATION:


Football_WWC_ACE15

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La Albiceste has touched down in Chile. It‘s title time for @Argentina. #BeTheDifference FACEBOOK: La Albiceste has touched down in Chile. It‘s title time for @Argentina. #BeTheDifference DESTINATION:


Football_Copa

12th: WWC China vs. Netherlands (00.00 CET)

WWC Ivory Coast vs. Thailand (01.00 CET)

CA Chile vs. Ecuador (01.30 CET)

WWC Canada vs. New Zealand (03.00 CET)

WWC Australia vs. Nigeria (23.00 CET)

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FACEBOOK: DESTINATION:


Football_Copa

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For her squad, for her country. It‘s time to make it happen. #BeTheDifference #X15 #FIFAWWC FACEBOOK: For her squad, for her country. It‘s time to make it happen. #BeTheDifference #X15 #FIFAWWC DESTINATION:


Football_WWC_X15

13th: WWC Switzerland vs. Ecuador (01.00 CET)

CA Mexico vs. Bolivia (01.30 CET)

WWC USA vs. Sweden (02.00 CET)

WWC Japan vs. Cameroon (04.00 CET)

WWC France vs. Colombia (19.00 CET)

CA Uruguay vs. Jamaica (21.00 CET)

WWC Brazil vs. Spain (22.00 CET)

WWC England vs. Mexico (22.00 CET)

CA Argentina vs. Paraguay (23.30 CET)

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INSTAGRAM INSTAGRAM: Two #FIFAWWC icons meet in Vancouver. #BeTheDifference Tag location: Vancouver DESTINATION:


Football_WWC

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El Tri enter #Chile2015 with an eye on redemption. #BeTheDifference FACEBOOK: El Tri enter #Chile2015 with an eye on redemption. #BeTheDifference DESTINATION:


Football_Copa

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IMAGE PLATFORMS:


.@moeebrian controls everything. #ACE15 #BeTheDifference #FIFAWWC FACEBOOK: @moeebrian controls everything. #ACE15 #BeTheDifference #FIFAWWC DESTINATION:


Football_WWC_Ace15

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Morgan Brian controls everything. #ACE15 #BeTheDifference #FIFAWWC DESTINATION:


Football_WWC_Ace15

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#BeTheDifference FACEBOOK: #BeTheDifference DESTINATION:


Football_WWC

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Hush. #FIFAWWC World Champion here. #BeTheDifference FACEBOOK: Hush. #FIFAWWC World Champion here. #BeTheDifference DESTINATION:


Football_WWC

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Explosion, speed, goals. Be the X factor for your country. #X15 #BeTheDifference #FIFAWWC FACEBOOK: Explosion, speed, goals. Be the X factor for your country. #X15 #BeTheDifference #FIFAWWC DESTINATION:


Football_WWC

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Football_Copa

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Passion and flare that can‘t be tamed. @jennihermoso is ready to it up for La Roja. #BeTheDifference #X15 #FIFAWWC FACEBOOK: Passion and flare that can‘t be tamed. @jennihermoso is ready to it up for La Roja. #BeTheDifference #X15 #FIFAWWC DESTINATION:


Football_WWC_X15

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Football_Copa

TOOL: IMAGE

PLATFORMS: TWITTER, FACEBOOK

TWITTER: The wait is over. Leo is ready to stamp his name on #Chile2015. #BeTheDifference

FACEBOOK: The wait is over. Leo Messi is ready to stamp his name on Chile 2015. #BeTheDifference

DESTINATION: N/A

CAMPAIGN: Football_Copa_Messi15

14th: WWC South Korea vs. Costa Rica (01.00 CET)

CA Colombia vs. Venezuela (21.00 CET)

CA Brazil vs. Peru (23.30 CET)

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Football_Copa

15th: WWC Thailand vs. Germany (22.00 CET)

WWC Ivory Coast vs. Norway (22.00 CET)

CA Ecuador vs. Bolivia (23.00 CET)

TOOL:

TBC PLATFORMS:

TBC TWITTER:

Only perfect counts. The 2015-16 @realmadriden home and away kits. #BeTheDifference FACEBOOK: Only perfect counts. The 2015-16 Real Madrid home and away kits. #BeTheDifference DESTINATION:

N/A CAMPAIGN:

Football_BeTheDifference_Madrid

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IMAGE PLATFORMS:


@DFB_Frauen mean business. #BeTheDifference #FIFAWWC FACEBOOK: @DFB_Frauen mean business. #BeTheDifference #FIFAWWC DESTINATION:


Football_WWC

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Surrender nothing, earn everything. It‘s @melanie_leupolz‘ s time to control the game and #BeTheDifference. #ACE15 #FIFAWWC Tag location: Winnipeg Stadium Tag profile: @melanie_leupolz DESTINATION:


Football_WWC_ACE15

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Football_Copa

16th: CA Chile vs. Mexico (01.30 CET)

WWC Netherlands vs. Canada (01.30 CET)

WWC China vs. New Zealand (01.30 CET)

WWC Ecuador vs. Japan (23.00 CET)

WWC Switzerland vs. Cameroon (23.00 CET)

CA Paraguay vs. Jamaica (23.00 CET)

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Tancredi .#X15. #BeTheDifference FACEBOOK:

Tancredi. #X15. #BeTheDifference DESTINATION:


Football_WWC

TOOL:

IMAGE PLATFORMS:

FACEBOOK, TWITTER INSTAGRAM:

#X15 #BeTheDifference DESTINATION:


Football_WWC

TOOL:

IMAGE PLATFORMS:


Control the game. The #FIFAWWC is on the line. #BeTheDifference FACEBOOK: Control the game. The #FIFAWWC is on the line. #BeTheDifference DESTINATION:


Football_WWC

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Football_Copa

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Football_WWC

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FACEBOOK, TWITTER TWITTER: Underrated and motivated.

La Albirroja are fixed on proving the

doubters wrong in #Chile2015.

#BeTheDIfference

FACEBOOK: Underrated and motivated.

La Albirroja are fixed on proving the

doubters wrong in #Chile2015.

#BeTheDIfference

DESTINATION:


Football_Copa

17th: CA Argentina vs. Uruguay (01.30 CET)

WWC Nigeria vs. USA (02.00 CET)

WWC Australia vs. Sweden (02.00 CET)

WWC Mexico vs. France (22.00 CET)

WWC England vs. Colombia (22.00 CET)

TOOL: IMAGE


TWITTER: The greatest plays with passion. For the fight. To defeat their oldest rivals. To win every Río de La Plata Derby. 👊 #BeTheDifference

FACEBOOK: The greatest plays with passion. For the fight. To defeat their oldest rivals. To win every Río de La Plata Derby. 👊 #BeTheDifference

DESTINATION: N/A


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Salute. @moeebrian is here to control the game and take #WWC by storm for the USA. #BeTheDifference FACEBOOK: Salute. @moeebrian is here to control the game and take #WWC by storm for the USA. #BeTheDifference DESTINATION:


Football_WWC

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Football_WWC

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Thiney. #BeTheDifference FACEBOOK: Thiney. #BeTheDifference DESTINATION:


Football_WWC

18th: WWC Costa Rica vs. Brazil (01.00 CET)

WWC South Korea vs. Spain (01.00 CET)

CA Brazil vs. Colombia (02.00 CET)

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Vamos Virginia Torrecilla. #BeTheDifference FACEBOOK:

Vamos Virginia Torrecilla. #BeTheDifference DESTINATION:


Football_WWC

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FACEBOOK, TWITTER TWITTER: One year later, the Golden Boy returns to the

continent where he set the world on .

Once again, it‘s time for @jamesdrodriguez

to #BeTheDifference.

FACEBOOK: One year later, the Golden Boy returns to the

continent where he set the world on .

Once again, it‘s time for James Rodriguez to

#BeTheDifference.

DESTINATION:


Football_Copa

19th: CA Peru vs. Venezuela (01.30 CET)

CA Mexico vs. Ecuador (23.00 CET)

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Football_Copa

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For green, red and white. @miseleccionmx came for a fight. #BeTheDifference FACEBOOK: For green, red and white. El Tri came for a fight. #BeTheDifference DESTINATION:


Football_Copa

20th: CA Chile vs. Bolivia (01.30 CET)

CA Uruguay vs. Paraguay (21.00 CET)

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Football_Copa

TOOL: IMAGE


TWITTER: For Leo every second is an opportunity to attack. Every second is an opportunity to #BeTheDifference.

FACEBOOK: For Leo Messi every second is an opportunity to attack. Every second is an opportunity to #BeTheDifference.

DESTINATION: N/A


21st: CA Argentina vs. Jamaica (01.30 CET)

CA Colombia vs. Peru (21.00 CET)

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IMAGE PLATFORMS:




Football_Copa

22nd: CA Brazil vs. Venezuela (01.30 CET)

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IMAGE PLATFORMS:


#WWC is heating up. Take control or go home. #ACE15 #BeTheDifference Tag location: Vancouver DESTINATION:


Football_WWC_ACE15

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IMAGE PLATFORMS:




Football_Copa

TOOL: TBC


TWITTER: 28 years ago today, the greatest was born. But there’s no time for celebration yet… #BeTheDifference

FACEBOOK: 28 years ago today, the greatest was born. But there’s no time for celebration yet… #BeTheDifference DESTINATION: N/A


TOOL:

IMAGE PLATFORMS:


Round of 16 #BeTheDifference #ACE15 Tag location: Vancouver DESTINATION:


Football_WWC_ACE15

TOOL:

TBC PLATFORMS:

TBC TWITTER:


N/A CAMPAIGN:

TBC

TOOL:

IMAGE PLATFORMS:


QF #BeTheDifference Tag location: Vancouver DESTINATION:


Football_WWC

TOOL:

TBC PLATFORMS:

TBC TWITTER:


N/A CAMPAIGN:

TBC

TOOL:

TBC PLATFORMS:

TBC TWITTER:

Juventus HOME and AWAY FACEBOOK: Juventus HOME and AWAY DESTINATION:

N/A CAMPAIGN:

Football_BeTheDifference_Juve

5th: CA final (22.00 CET)

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Leave nothing behind. Everything is on the line. #BeTheDifference #WWC Tag location: Vancouver DESTINATION:


Football_WWC

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IMAGE PLATFORMS:


#BeTheDifference FACEBOOK:

#BeTheDifference DESTINATION:


Football_WWC

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The stage is set. Tomorrow night, the world will be watching. #BeTheDifference or be forgotten. Tag location: Vancouver DESTINATION:


Football_WWC

TOOL:

IMAGE PLATFORMS:


The stage is set. Tomorrow night, the world will be watching. #BeTheDifference or be forgotten. FACEBOOK:

The stage is set. Tomorrow night, the world will be watching. #BeTheDifference or be forgotten. DESTINATION:


Football_WWC

6th: WWC final (01.00 CET)

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The bright lights are on in Vancouver. With the ultimate prize on the line, it‘s time to shine. #BeTheDifference or be forgotten. #WWC Tag location: Vancouver DESTINATION:


Football_WWC

TOOL:

IMAGE PLATFORMS:


Embrace the pressure. Pick your spot. Write history. #BeTheDifference or be forgotten. #WWC FACEBOOK:

Embrace the pressure. Pick your spot. Write history. #BeTheDifference or be forgotten. #WWC DESTINATION:


Football_WWC

TOOL:

TBC PLATFORMS:

TBC TWITTER:

Chelsea HOME FACEBOOK: Chelsea HOME DESTINATION:

N/A CAMPAIGN:

Football_BeTheDifference_Chelsea

AUGUST

TOOL:

TBC PLATFORMS:

TBC TWITTER:

Manchester United HOME FACEBOOK: Manchester United HOME DESTINATION:

N/A CAMPAIGN:

Football_BeTheDifference_United

TOOL:

IMAGE PLATFORMS:


Menace Pack miadidas. #X15 FACEBOOK: Menace Pack miadidas. #X15 DESTINATION:

N/A CAMPAIGN:

Football_miadidas

11th: UEFA Super Cup

SEPTEMBER

TOOL:

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Glorious Print miadidas. #X15 FACEBOOK: Glorious Print miadidas. #X15 DESTINATION:

N/A CAMPAIGN:

Football_miadidas

title of the presentation -...

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