© GS1 2019 1

Giovanny Cruz

Giovanny Cruz

Customer Services & Analitycs Mr.

Industrial Engineer, Giovanny Cruz is a specialistin International Logistics Management with 20years of experience in the Pharmaceutical Sector.He joined Alexion Pharma since 2012 as leader ofthe logistics process. Currently, Giovanny is theManager of the Project of Traceability of high-costmedicines for the Colombia Supply Chain.

giovanny.cruz@alexion.com

Twitter

Giovanny Cruz Hernandez

G i o v a n n y C r u z H e r n a n d e z

0 5 / 1 1 / 1 9

Confidential. For Internal Use Only.

Traceability the efficiency key in value networks

3 | R A R E I N S P I R A T I O N . C H A N G I N G L I V E S .

C O L O M B I A

Confidential. For Internal Use Only.

Colombia is known for the production of the best coffee inthe world, for coal, for its excellent emeralds, for itsbeautiful flowers and of course, its beautiful women.

• Population: 48 M• Official languages: Spanish• Capital: Bogotá DC• Currency: Colombian Peso (COP)

The Republic of Colombia is located in the northwesterncorner of South America;

4 | R A R E I N S P I R A T I O N . C H A N G I N G L I V E S .

W H A T I S A L E X I O N

Confidential. For Internal Use Only.

Alexion is a global biopharmaceutical company focused on serving patients and families affected by rare diseases

Recognized as a world leader in biology and complement inhibition

for more than 20 years

Alexion has been named to the Forbes list of the World's Most Innovative Companies

seven years in a row

Alexion has 3,000 passionate and dedicated employees serving patients

in 50 countries around the world.

5 | R A R E I N S P I R A T I O N . C H A N G I N G L I V E S .

P R O J E C T D E S C R I P T I O N

Confidential. For Internal Use Only.

The medicines traceability project sponsored by Alexion seeksto establish a model for capturing information under GS1

standards.

Visibility of the Soliris medicine along the value network.

The model promotes compliance with Colombianstandard

6 | R A R E I N S P I R A T I O N . C H A N G I N G L I V E S .

M E T O D O L O G Y

Confidential. For Internal Use Only.

Why do we do it?

How do we do it?

What are we goingto achieve?

7 | R A R E I N S P I R A T I O N . C H A N G I N G L I V E S .

W H Y D O W E D O I T ?

Confidential. For Internal Use Only.

Between 10% and 15% of medicines are counterfeit around the world. According to the World Health Organization, in Colombia the figure reaches 40%.

We put patients at the heart of decisions

we make.

We collaborate and partner with the

world around us tocreate value for

patients.

Lack of sinergy among stakeholders in the valuenetwork

8 | R A R E I N S P I R A T I O N . C H A N G I N G L I V E S .

W H Y D O W E D O I T ?

Confidential. For Internal Use Only.

Dispensary PatientTransportationProductArrival

Alexion Distributioncenter

Transportation InfusionCenter

Registered informationstored in a decentralized

way

A value network thatcommunicates 4 different actors,

in a single product flow

Product flow

Information flow

9 | R A R E I N S P I R A T I O N . C H A N G I N G L I V E S .

H O W D O W E D O I T ?

Confidential. For Internal Use Only.

Ensure the correct implementation ofmedicines traceability with identification,marking and automatic capture ofinformation with Datamatrix technology tosupport the regulatory framework, which isgoing to facilitate the counterfeit,smuggling and medicines adulterationcontrol.

10 | R A R E I N S P I R A T I O N . C H A N G I N G L I V E S .

H O W D O W E D O I T ? / I D E N T I F I C A T I O N M O D E L

Confidential. For Internal Use Only.

BEFORE AFTER

2 Data 4 DataLOTE: 0310019EXP: DIC 20

(01) 0539151527740605 (17) 201231(10) 0310019(21) V4D4C3S63SNHCVS

11 | R A R E I N S P I R A T I O N . C H A N G I N G L I V E S .

H O W D O W E D O I T ?

Confidential. For Internal Use Only.

Dispensary PatientTransportationProductarrival

Alexion Distributioncenter

Transportation Mixing center

Registered information stored centrally

Informationlog Impact

positively on 4 operations

Reading and recording

Reading and recording

Reading and recording

Event code Source GLN DestinationGLN

Date and time of the event

Invoicenumber

GTIN: seriebatch Due date Source CUIT Destination

CUIT

12 | R A R E I N S P I R A T I O N . C H A N G I N G L I V E S .

H O W D O W E D O I T ? / P R O C E S S M A N A G E M E N T

Confidential. For Internal Use Only.

Medication dispensing Informationmanagement

Withdraw medications

Control of medicines to expire

Medicines duplicationControl

Medication historyconsultations

We can manage the processes globally, and make critical decisions responding adequately to the needs of the operation and the customer.

13 | R A R E I N S P I R A T I O N . C H A N G I N G L I V E S .

W H A T A R E W E G O I N G T O A C H I E V E ?/ B E N E F I T S R E C E I V E D

Confidential. For Internal Use Only.

Theft, smugglingand forgery

Visibility

RecallCustomer

satisfaction

14 | R A R E I N S P I R A T I O N . C H A N G I N G L I V E S .

K E Y L E A R N I N G S

Confidential. For Internal Use Only.

Through the construction of the project we understood that, by working in a

collaborative way and integrating the entire value network, it is possible to design strategies applied for the sustainability

of organizations.

The implementation of a traceabilitysystem makes the network safe thank tothe visibility of the product, which creates

trust with stakeholders and customers.

15 | R A R E I N S P I R A T I O N . C H A N G I N G L I V E S .

N E X T S T E P S

Confidential. For Internal Use Only.

Train personnel who interact with the product

and the platform.

Maintain thetechnological supportin optimal conditions.

Track the product and the actors’ integration

platform.

16 | R A R E I N S P I R A T I O N . C H A N G I N G L I V E S .

C O N T A C T U S

Confidential. For Internal Use Only.

Alexion PharmaColombia SAS

Cra. 9 No. 115 - 06Tierra Firme, Office 2904

Bogotáalexion.colombia@alexion.com