title with picture layout - dare2compete · tarang tarang is the annual marketing event of ipe, a...

12

Upload: others

Post on 20-May-2020

8 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Title With Picture Layout - Dare2compete · Tarang Tarang is the annual Marketing event of IPE, a part of the college fest “Sanskriti”. As the name suggests, Tarang is a wave
Page 2: Title With Picture Layout - Dare2compete · Tarang Tarang is the annual Marketing event of IPE, a part of the college fest “Sanskriti”. As the name suggests, Tarang is a wave

About Tarang

Tarang is the annual Marketing event of IPE, a part of thecollege fest “Sanskriti”. As the name suggests, Tarang is awave of marketing hustle and bustle, proving futuremarketing managers a platform to showcase their strategicthinking and effective planning methods, to achieve desiredresults.

Page 3: Title With Picture Layout - Dare2compete · Tarang Tarang is the annual Marketing event of IPE, a part of the college fest “Sanskriti”. As the name suggests, Tarang is a wave

This year’s competition rounds

Money Ball

The Publicist

The Perfect Cocktail

Page 4: Title With Picture Layout - Dare2compete · Tarang Tarang is the annual Marketing event of IPE, a part of the college fest “Sanskriti”. As the name suggests, Tarang is a wave

Round 1-

Moneyball

“If I believe in something, I sell it”

A sales professional should be confident about his/her product more thananyone. As we all know, a sale is 90% conviction and 10% persuasion. What ifyou get a chance to work for 100% of it all? From choosing the product to asales pitch and finally a conversion, the first round would take you through thejourney of a sales professional. Make your 'grey' matter, show us how youwould start the journey into the world of Marketing!

Judgment Parameter

• The Team will present a sales pitch that will be judged on the bases of their presentation.

• The pitch can be either B2B or B2C.• The judgment will be carried out by a panel of Judges.• Time allotted per -team for the presentation consisting of sales pitch and

question and answer session.• Pricing Strategy will be the major criterion for judgment.

Page 5: Title With Picture Layout - Dare2compete · Tarang Tarang is the annual Marketing event of IPE, a part of the college fest “Sanskriti”. As the name suggests, Tarang is a wave

Round 2 –

The Publicist

“Good marketing makes the company looks smart, Great marketing makes thecustomer feel smart”.

The marketing of a product can change the course of the company. So startyour engines and work your brains to place and promote your product. Usespecific skills and resources available to formulate the best marketing proposaland reach out to the business world.

Judgment Parameter

• The teams will be provided with an advertisement budget and the promotion scheme must be based on the budget.

• The teams also need to create some ads for different platforms.• This is a point-based round in which the points earned by teams will be

carried forward for the final round.• The judgment will be carried out by a panel of Judges.• The time allotted per -team for the presentation of the scheme will be 15-

20 mins.• The creativity of ads and the best use of the provided budget will be a

major judgment parameter.

Page 6: Title With Picture Layout - Dare2compete · Tarang Tarang is the annual Marketing event of IPE, a part of the college fest “Sanskriti”. As the name suggests, Tarang is a wave

“Success is 20% skills and 80% strategy”

A perfect cocktail for the product lies in its sales and marketing plan with a pinchof success and failure. Use your skills and formulate the finest strategies to takeyour product out of blues.

Judgment Parameter

• The teams will be provided with a situation based on the product given in the first round and the teams need to come up with a strategy to tackle the situation.

• The points earned in this round and the previous round will add together to make the final decision.

• The judgment will be carried out by a panel of Judges.• The time allotted per -team for the presentation of the strategic plan will be

15-20 mins.• How much the strategic plan is relevant to tackle the situation given will be

the major judgment parameter.

Round 3 –

The Perfect Cocktail

Page 7: Title With Picture Layout - Dare2compete · Tarang Tarang is the annual Marketing event of IPE, a part of the college fest “Sanskriti”. As the name suggests, Tarang is a wave

Rewards&Prizes

Page 8: Title With Picture Layout - Dare2compete · Tarang Tarang is the annual Marketing event of IPE, a part of the college fest “Sanskriti”. As the name suggests, Tarang is a wave

IMPORTANT INSTRUCTIONS

This is going to be a team event with a minimum of two and a maximum of 3 members per team.

Both the members of the team should be from the same college only.

Registration Fee: Rs. 100/- per member.

Payment would be accepted at the registration desk on 3rd Jan 2020.

Last Date to Register : 2nd Jan 2020, 23:59 Hrs

Accommodation would be provided for the participants

Page 9: Title With Picture Layout - Dare2compete · Tarang Tarang is the annual Marketing event of IPE, a part of the college fest “Sanskriti”. As the name suggests, Tarang is a wave

SANKRITI –2K19

Page 10: Title With Picture Layout - Dare2compete · Tarang Tarang is the annual Marketing event of IPE, a part of the college fest “Sanskriti”. As the name suggests, Tarang is a wave
Page 11: Title With Picture Layout - Dare2compete · Tarang Tarang is the annual Marketing event of IPE, a part of the college fest “Sanskriti”. As the name suggests, Tarang is a wave

SPONSORS FOR SANSKRITI 2K19

Page 12: Title With Picture Layout - Dare2compete · Tarang Tarang is the annual Marketing event of IPE, a part of the college fest “Sanskriti”. As the name suggests, Tarang is a wave

CONTACT US:

Darshini +91 90003 15420Aditya +91 75699 72392

Event Details:

Anurag +91 91014 98147Shivam +91 90546 17323

Finance & Logistics

Darshini +91 90003 15420Revanth +91 81064 16402