01 October 2019, 08:55 (EDT)

Titleist Releases Experimental EXP•01 Golf BallMultilayer Construction, Urethane-Covered Golf Ball Offered in Limited Run – Straight From

Titleist R&D Lab

FAIRHAVEN, Mass. (Oct. 1, 2019) – The Titleist Golf Ball Research & Development team is

comprised of more than 75 associates – from chemical engineers and mathematicians, to

materials scientists and aerodynamic physicists – driven by a commitment of continuous

improvement and innovation.

It is from their rigorous R&D process – rooted in decades of golfer research and feedback,

intellectual property leadership, technological breakthroughs and comprehensive prototype

testing – that new ideas are born and performance-enhancing limits are pushed.

Year after year, countless golf ball concepts are developed with some never seeing the light of

day and many left on the trial room floor. The new Titleist EXP•01 golf ball – an

experimental multilayer construction utilizing a new high performance urethane cover

formulation and process – is one concept that has made its way to the top.

The R&D process for EXP•01 continues Oct. 1, when a one-time, limited run will be

made available to golf shops in the U.S. and Canada. Additionally, golfers will be able to order

EXP•01 through My Titleist on Titleist.com until supplies last.

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THE TITLEIST EXP PROJECTEXP•01 is being released as part of the Titleist EXP Project, a new and ongoing initiative

created to provide golfers the opportunity to experience new golf ball technologies still in the

experimental phase. The Titleist R&D and Golf Ball Product Management teams will be actively

seeking performance feedback from golfers who play EXP•01 during its availability.

“The EXP Project invites golfers into the early stages of our R&D process, and allows us to

broadly test experimental materials, constructions and processes that could be integrated into

any segment of our golf ball line,” said Michael Mahoney, Vice President, Titleist Golf

Ball Marketing. “EXP•01 is truly an exploratory product and there’s no better way to evaluate

our progress than getting it into the hands of dedicated golfers.”

EXP•01 CONSTRUCTION & TECHNOLOGYEXP•01 is an experimental golf ball straight from the Titleist R&D laboratory featuring a

multilayer construction with a high performance urethane cover formulation.

ABOUT TITLEIST

• MTR DEVELOPMENTAL COVER SYSTEM: The short game spin enhancing urethane

prototype cover was developed through Titleist’s relentless material and process

experimentation.

• INNOVATIVE CORE TECHNOLOGY: A high speed core construction and specialized casing

layer deliver low spin on long game shots for great distance and tight dispersion.

• PROPRIETARY 346 DIMPLE DESIGN: Through testing, the proprietary aerodynamic

package has demonstrated an optimized ight prole for peak performance.

AVAILABILITYTitleist EXP•01 will be available for a limited time in golf shops in the U.S. and Canada. It will

also be available through My Titleist on Titleist.com. MAP $39.99.

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