tivo%discovery% berlin,%june%2015% - die medienanstalten · confidential | 2014 tivo inc. ©...

Confidential | 2014 TiVo Inc. © Confidential | 2014 TiVo Inc. ©

TiVo%Discovery%Berlin,%June%2015%% Confiden'al*2015*TiVo*Inc.*

Confidential | 2014 TiVo Inc. ©

Growth strategy in partnership with Pay TV companies 5.5MM+ subscribers worldwide and growing (3.5MM in Europe with Virgin Media, ONO & Com Hem $400MM USD Revenue, Cash & short term investments $1B $130MM+ R&D annually, 600+ employees Winner of 4 Emmy Awards, including Personalized Recommendations Acquired Digitalsmiths who serve 7 of top 10 US MSOs Acquired Cubiware, with over 4MM deployed devices

TiVo%OVERVIEW%


Series%1,%2,%3%1999#–#2013#

%Cloud%Based%Components%•  Metadata#Processing#

%Middleware%Based%Components%•  EPG#Genera7on#

•  Recommenda7on#Engine#

•  Channel#Provisioning#

•  Recorded#Video#/#Trickplay#

•  Analy7cs#/#Log#Genera7on#

•  UI#Rendering#

Series%4,5%+%Web/Mobile%Today#


•  EPG#Genera7on#



%Middleware%Based%Components%•  Recorded#Video#/#Trickplay#


•  UI#Rendering#

Network%DVR%+%Thin%Clients%2015+#


•  EPG#Genera7on#



•  Recorded#Video#/#Trickplay#


%Middleware%Based%Components%•  UI*Rendering*

SHIFTING%FUNCTIONALITY%TO%THE%SERVICE%

Confiden'al*2015*TiVo*Inc.*


“Recommenda7ons”#is#a#catch#all#term#that#actually#describes#a#variety#of#use#cases.#

Each#of#these#use#cases#is#best#served#by#different#algorithms#and#features.#

PredicUon:%Get#me#to#my#content#quickly.#

Discovery:%Give#me#something#new.#

Similar:%Find#me#more#like#this.#

TiVo*Predic'ons* Browse*

If*You*Like*This*

WishList*Saved*Searches**

Discovery*Bar*

TiVo*Sugges'ons*

What*to*Watch*Now*

TiVo%Features%

HOW%TIVO%THINKS%ABOUT%RECOMMENDATIONS%



1.  Get*users*to*content*quickly.**Less*clicks.*Less*thinking.*(Predic'on)*2.  Help*users*value*what*they*already*pay*for*(Discovery)*3.  Focus*on*fewer,*more*impacTul*recommenda'ons*

4.  Be*integrated*across*all*plaTorms*and*features*5.  With*great*recommenda'ons,*enable*the*UI*to*disappear*

RecommendaUons%drive%tangible%benefits%for%Discovery%and%Usability.%

Design%Goals:%

HOW%RECOMMENDATIONS%ARE%USED%



Multiple sources are used to power the TiVo Experience Discovery%Inputs%

Device and User Data •  Explicit and implicit (viewership) ratings •  Recording Behavior •  Search Behavior •  Favorite Channels, Genres, Actors, etc.

•  Promotions •  Editorial Collections •  Editorial Recommendations

Content Data & Entitlement •  Linear, VOD, OTT, Web Metadata •  Genre/Actor/Director •  Title, Description, Year •  Channel Lineups and VOD Entitlement

External Metadata •  External ratings: Metacritic, Thuuze, etc. •  Social: Facebook and Twitter

MSO%



Data inputs are processed by the Service and integrated throughout the user experience Discovery%Features%

•  Discovery Bar Visual, personalized, contextual and time-aware recommendations

•  TiVo Predictions and Recommendations Realtime and Personalized for the user

•  Search Relevancy Dynamic, user generated search ranking

•  Browse / Collections Authored and auto-generated collections of linear and VOD titles

•  WishLists Multi-option (title, keyword, actor, genre) saved searches

•  What to Watch Now Time–driven recommendations across user-selected categories



Service*#

Viewership#logging#

Aggregated#Account#Info#

Feed#Provisioning#

#

Cloud*#

Aggregator#

Personal#Algorithms#

Trending#Data#

Batched#Processing#

Real'me,*PlaTorm*Agnos'c*APIs*

View

ing*Da

ta*

Personalized*Feeds*

Third%parUes:**#

Adver7sers#

Analy7cs#

RECOMMENDATIONS:%ARCHITECTURE%


Nextgen User Interface


Next]GeneraUon%UI%(Home%Screen)%

•  TiVo’s*Next[Gen*UX*is*graphically*rich*and*employs*a*fla^er,*more*modern*design*

•  Quick*Menu*featuring*Content*Predic'ons*

•  Customizable*shortcuts*enable*users*to*pin*their*favorite*features*and*apps*to*the*Home*Screen*

•  Larger*Picture*in*Graphic*viewing*window*



Next]GeneraUon%UI%(What%to%Watch)%•  New*des'na'on*for*What’s*On*•  Bi[Axial*naviga'on*model*•  “Feeds”*of*content*strips*

–  Movies,*Sports,*Kids,*TV,*Collec'ons,*On*Demand,*All*

–  Customizable*by*operator;*specific*feeds*controlled*by*TiVo*Service*Console*

•  Feeds*are*powered*by*Digitalsmiths’*Seamless*Discovery*plaTorm*

•  Strips*enable*a*user*to*‘peek’*into*a*feed.**Seamless*Discovery*highlights*the*most*relevant*assets*within*a*given*category.*



Next]GeneraUon%UI%(My%Shows)%

•  My*Shows*becomes*more*visual*

–  Series*and*Episodic*poster*art*–  Atmospheric*images*

•  Full*Content*categories,*with*sor'ng*and*filtering*toggled*by*colored*bu^ons*

*



Next]GeneraUon%UI%(Live%TV)%

•  Tradi'onal*EPG*Guide*preserves*consumers’*familiarity*with*Live*TV*

•  Full*integra'on*of*VOD,*OTT*and*nPVR*directly*into*the*Guide*enables*quick*access*to*content*regardless*of*source*


TiVo + Digitalsmiths


Provisioning, Channel Packaging and Entitlement Advertising, Editorial & Audience Measurement Software, apps and data delivery

Operations and Diagnostics

Metadata ingest, content unification & enrichment Predictive and Relevant Search

Recommendation Engine and User Analytics User behavior and preference logging

+%


Unlike*solu'ons*assembled*from*separate*vendors,*only*TiVo*integrates*everything*into*a*single*plaTorm*serving*all*clients.*

Confidential | 2014 TiVo Inc. © 16

!  Digitalsmiths*enhances*TiVo*by*adding:*!  Social,*Sports*and*Mood*based*algorithms*!  Scene*and*Time*based*metadata*!  Be^er*user*targe'ng*!  Business*console*

!  Digitalsmiths*integra'on*on*TiVo*Clients*will*be*transparent**!  Began*with*Search*and*What*to*Watch*Now*feeds*in*2015*!  Other*improvements*including*mul'*language*support*in*2016*

Digitalsmiths%Product%IntegraUon%


Confidential | 2014 TiVo Inc. © 17

Smart*TVs* Consoles* Set[top*Boxes* Second*Screens* Mobile* Computers*

Seamless*Discovery*Personalized*Search*

Social*Discovery*

Business%Console%

Mood*Discovery*

Unified%Data%Service™%

Discovery**Simulator*

Business*Rules*Manager*

Curated*Lists*Manager*

Viewer%Data%

Personalized*Recommenda'ons*

Sports*Discovery**

Digitalsmiths�*Scene[Level*&*Time[Based*Metadata*

Social*Data*

EPG* VOD* Viewer*Behavior*

Viewer*Ra'ngs*

3rd*Party*Data*

API*

Digitalsmiths�*Mood*Data*



Seamless%Discovery%Benefits%

1.  Improved%quality%and%Umeliness%of%RecommendaUons:%%Driven*by*Live%Logging%data*and*a*more*dynamic*recommenda'on*engine**

2.  Business%Console%for%flexible%curaUng%and%filtering:%Cloud*hosted,*configurable*business*policies*enable*dynamic*changes*to*Client*UX**

3.  Advanced%AnalyUcs:%Dashboard*repor'ng*enables*be^er*business*insight*and*A/B*tes'ng%

4.  Enabling%New%Discovery%Features:%3rd*Party*Metadata*Inclusion,*Mood*Discovery,*Social*Discovery,*and*more…*



1.  More%Timely%•  The*transi'on*from*batch*based*ARM*logs*to*Live*Logging*will*result*in*recommenda'ons*

that*are*updated*in*near*real['me.*%

2.  Becer%Quality%•  Broader*integra'on*of*metadata*and*configura'on*of*rules*based*“best*prac'ces”*will*drive*

more*relevant*Recommenda'ons.**

3.  Becer%User%and%Content%Coverage%•  More*robust,*con'nuous*feedback:*Unlike*thumbs,*live*logging*isn’t*restricted*to*a*user’s*

explicit*feedback.*•  Covers*live,*recorded*and*VOD*consump'on*

Becer%RecommendaUons%



Business%Console%*

•  Tweak%Item%Similarity%Results%

•  Use*popularity*data*to*boost*'tles*•  Leverage*and*modify*weigh'ng*policies*to*

op'mize*similarity*results**•  Filter%Content%Choices%

•  Adult*Filtering*•  Children*Filtering*

*•  Content%Sponsorship%

•  Push*specific*'tles*to*the*top*

*%%%

Simulate,%test%and%publish%into%producUon%w/o%client%or%service%

rollouts.%



Advanced Analytics*

•  Dashboard%ReporUng%•  At*a*glance*repor'ng*and*interac've*charts*•  Enhanced*metrics*across*device,*'me*and*other*

dimensions*•  Improve*visibility*into*key*business*metrics*

*

•  AB%TesUng%

•  ARPU*lim*via*mul'variate*AB*tes'ng*across*mul'ple*promo'onal*channels*

Dashboard%your%content%discovery%and%opUmize%it%to%drive%ARPU%and%

customer%engagement%%



Enabling%New%Features%A*host*of*new*ready[to[integrate*discovery*features*available:**•  Unified%Metadata%Service%•  Easily*request*integra'on*of*new*3rd*party*metadata*sets*such*as*Thuuz,*Ro^en*Tomatoes,*

etc..*

•  Social%Discovery%•  Synchronize*what’s*on*now*with*what*is*being*talked*about*in*the*social*sphere*

•  Mood%Discovery%•  Isolate*based*on*what*users*are*in*the*mood*for*(mood,*theme,*subject,*seong,*

'me[period)*

•  Sports%Discovery%•  Real*'me*stats,*highlights,*alerts*on*favorite*teams,*and*even*integra'on*with*

fantasy*sports*


tivo%discovery% berlin,%june%2015% - die medienanstalten · confidential | 2014 tivo inc. ©...

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