Ticketing Solutions Company Increases Online Revenue by Almost 72% in Year One

Client BackgroundOne Ticketing Solutions Company has a stronghold in event ticket sales among mid-sized

universities and professional sports teams. In addition to providing ticketing solutions

to their clients, they also host an annual client-only conference aimed at educating and

inspiring clients on best practices in the ticketing and event marketing industries.

The ChallengeThis Ticketing Solutions Company was having a hard time engaging the sports fans,

university students, and event goers of their B2C audience, and solving this issue

became Pinckney Marketing’s goal.

Through early 2014, visits from social media (Facebook specifically) were 57,430 and

transactions hovered around 2,640.

Our StrategyHeading into the second half of 2014, our team created a 15+ page social media

strategy that targets the right audiences with the right messaging. We maintain these 15+

accounts on a daily basis and utilize them to both provide general interest information to

target audiences as well as redirect followers back to their corresponding online box office.

We also provide live social media posting and monitoring during the annual 3-day

conference to further engage attendees and attract interest from general social media

followers. Additionally, we provide email strategy and creative to recruit registrants

throughout the year.

We measure effectiveness with site traffic, transactions and revenue from social media.

ResultsThis year, revenue from Facebook is up 72% for the period April 1, 2014 – November 18,

2014 compared to April 1, 2013 – March 31, 2014.

Since early 2014, we have seen a 57% increase in visits from Facebook showing us that

our strategy is working to bring the right people to their website.

In mid-November 2014, overall transactions from Facebook were up 50% versus 2013.