tixboo overview
TRANSCRIPT
Luke Razzell!!Luke originally trained as a musician. Since 2007, he has built three startups and consulted as an experience strategist and designer to some of world's leading companies (and some others) in between. !LinkedIn @weaverluke [email protected]!
Jonny White!!
Jonny has built several tech companies in the events area including a software development agency, Zimma, and a SaaS ticketing service,
Ticket Tailor. Jonny loves camping and gardening (particularly growing chillies).
!LinkedIn @jonnywhite [email protected]!
!!
!
Hmm… how can I make buying event
tickets more exciting?
Buzz Pricing!When sales activity is low, the static display obscures that lack of demand…
Buzz Pricing!…but as sales activity picks up, Buzz Pricing kicks into action, creating a virtuous circle of demand
Go Together
Buzz Pricing!Excitement of limited opportunity !
drives purchase
Buzz Pricing!Excitement of limited opportunity !
drives purchase
Go Together!Sharing opportunity with friends makes !
it even more attractive for all
Buzz Pricing!Excitement of limited opportunity !
drives purchase
Go Together!Sharing opportunity with friends makes !
it even more attractive for all
Excitement of shared
opportunity
Early Bird !
Get your event trending by ratcheting the price of an initial ticket allocation from a low starting point up to your standard ticket price
Early Bird !
Get your event trending by ratcheting the price of an initial ticket allocation from a low starting point up to your standard ticket price
Last Minute!Increase revenues with a premium ticket allocation for sellout events. Start the price at the standard price and ramp up according to demand
Early Bird !
Get your event trending by ratcheting the price of an initial ticket allocation from a low starting point up to your standard ticket price
Last Minute!Increase revenues with a premium ticket allocation for sellout events. Start the price at the standard price and ramp up according to demand
Flash event
The ultimate in Social Buzz — all the tickets to a last-minute event (eg, secret gig) are Buzz Priced
