TLP OF STRATEGIC MANGEMENT FACULTY: Prof. B.Nageswara singh. M.A. (English), MBA, LL.B, PGDMIRLW.

PGDM (14-16) Trimester VReferences Books: Strategic Management by N. Chandrasekaran (OXFORD UNIVERSITY PRESS). Crafting & Executing Strategy by Thompson & Strickland (Tata McGraw-hill) Strategic Management Formulation &Implementation by Pearce &Robinson (Tata McGraw-hill).Session noTopicCase studyKey Deliverable Areas Presenters names.Remarks

1.Introduction to strategy-strategic management-evolution of strategic management-relevance of strategic management

2.Objectives of strategic management- Developing vision statement

3.Defining Goals and objectives.Growth in the face of challenges-Indian Oil Corporation ltd- Page no-15Strategy, Strategic alliance, Economies of Scale, Emergent Strategy.

4.Situation analysis through SWOT-TOWS MATRIX-Critical success factors.Change in Strategic objectives-Proctor &Gamble Health care ltd- Page no-36Core values, Critical Success Factors, SWOT Analysis, Vision & Mission.

5.Environment and Strategy-PESTLE-Environmental ScanningSuccessful management of environment -Ashok Leyland- Page no -73Competitive Forces, Economic Environment, Internal & External Environment.

6.Porters five forces theory-McKinneys 7S Framework theory-Strategic models-

7.financial models-Econometric models-Blue &Red StrategiesCall for analyst to help with tools-Sachins Dilemma-page no -124Political & Technological Environment, Environmental Scanning, Sustainability

8.Joint ventures-Strategic alliances-Merges &acquisition-OutsourcingSuccessful inorganic growth-Oracle corporation--page no-217Regulator risk & financial risk, Blue Ocean Strategy, BCG Matrix.

9.Strategy Formulation-choice & analysis-Challenges faced during Strategy formulation-Tools & Technique

10.Product life cycle-Port folio, Market &product Strategies.Strategy Formulation-Easy run-page no -263.Differentiation, Cost Leadership, Entry Barriers & Exit Barriers.

11.PRE-MID-TERM EXAMINATION

12.Strategy Implementation-Business Process re-engineering-Bench marking-Reverse engineeringAchiving Excellence in quality-Sudaram clayton-page no-302Red Ocean Strategy, Gorilla War fare, PIMS, Defensive Warfare

13.Implementing Kaizen-10 ground rules of Kaizen

14.Strategy implementation in projects-resources allocationPath Breaking Strategic initiatives-page no -1Back ward Integration, Forward Integration, Concentric Diversification, Conglomerate diversification.

15.Evalution & Control-Measuring Perforamnce-Strategic Information & Systems-Types of controlStructure control & Strategy Asian Hotels-page no- 375.Six Sigma, Strategic Alliance, Value engineering ,Market Penetration

16.Corporate Risk Management-Relationship B/w risk & Strategy-types coporate risk-industry risk ,Transition risk,Stangation risk.Risk Management in Practice Health risk Management in China-page no-454Product Development, Market Development, Business Model, B-to-B.

17.Brand Risk, Operation Risk, Project Risk.Mismanagement and Collapse-Lehman Brothers-page no- 481.E-procurement-commerce, Joint Venture, Take Over.

18.Business ethics, ethics in human Resources management, ethics of Sales & Production-Intellectual property rights.Lapses in Governance-Subhiksha trading Services-page no-304Liquidation, Spin Off, Product Life cycle, SBU.

19.Corporate Social Responsibility -definition of CSR-Arguing for a social cause & Seeking Funds-Alliswell Health Care Ltd-page no-348.Geo-Metrics, Bottomup Approach, strategic Intent, Product Port Folio.

20.CSR Implementation Process & Benefits, Challenges to CSR-Initiatives in India

21.MID TERM EXAMINATION

22.Corporate Governance Principles of Corporate Governance Development of Corporate governance SATYAM IT COMPANY DEBACLE-Source through INTERNET.Kaizen, Bench-Marking, Reverse engineering, BPM.

23.Critical Appraisal of Corporate Governance in India

24.Corporate Governance models across the world.CSR Initiatives to help the less privilege-Shakthi masala pvt ltd-page no -598.Corporate Governance, CSR, In sider Trading, Agency Theory.

25.Competing in Foreign Market-Concepts of Multi-Country Competition & global Competition.Building a Global Brand Through Envisioning & nurturing- Ranbaxy laboratories ltd- page no-598.Ratio Analysis, Balance Score Card, Sunrise Budget, Sun-Set Budget.

26.Quest for Competitive advantage-Strategies that fit the markets of Emerging countries.In Quest of Excellence ASAP Management Consultancy pvt. ltd-page no- 494.Business Cycle, Value Chain, Decision Tree, Sensitivity Analysis.

27.Corporate culture-Indentifying the key features of a corporate culture-Grounding the culture in core values & Ethics.Passion & risk-Core Value staffing services-page no-553.WTO, BRICS, Operational risk,Generic Competitive strategies.

28.Strategic Leadership.Apple companySteve Jobs Visionary leader.Strategic leadership, Corporate Culture ,Value Chain.

29.Top 10 Inspirational leaders of Indian companies-Their strategic outlook discussion Interactive sessionAll Time Great Strategic Leader-Jack welch-Former CEO , GE Company-Ref. book WINNING from library. Primary & Secondary activities, C.K. prahald, Competitive Advantage.

30.QUIZ on Strategic ManagementOriental bank of commerces merger with global trust bank-page no -566.Innovation & Entrepreneurship, Core Competence, Ethics Management.

31.Role and Importance of Various Functional management Interrelationship between Various Functions Developing Functional Level Strategies.

Issues & Perspectives-India casting & forging Industry-page no-503.Cross Boarder Coordination,Factors Effecting Competition, Pricing Strategies.

32.Introduction International Trade Environment Economic Integration and Cooperation Globalization Global Competitiveness;Out bound Transportation Challenges-Gujarth engg company ltd-Page no -559.Strategic information System, Strategic surveillance.

33.An Introduction to International Strategic Management: Nature and Dimensions of International Strategic ManagementNucor Corporation competing against low cost foreign imports-Page no-C-129- from Crafting and executing Strategy-THOMPSON & STRICKLINE-(ref book library).Hostile take over,Liquidation,Divesture,Amalgamation.

34.Components, Functions, and Significance of International Strategic Planning Developing a Strategic Planning Model for a Multinational Firm. Toyotas Strategies and initiatives in Europe -C-275- from Crafting and executing Strategy- Thompson and Strickland(ref book library).BPR Cycle, BPR Methodology.

35.E-Business-Latest Trends in Online Marketing-Strategies Adopted By The Firms.Flip-Kart &Amozon.comAnsoffs Matrix, Porters model Of Generic Strategies.

36.Open Session

NO OF SESSIONS: 36 Case presentation has to be made by group of two students through ppt method. The time allotted for case presentation is only 15 minutes. Presenters must be able to answer the queries posed by the Co-students. KDA is for 5mins (Definition is compulsory). Case presentation & KDA are important components of Continuous assessment program. Failure to give presentation on stipulated date results in forfeiture of allotted marks.**********

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