Europe – Where it all startedAll sardines originally came from Europe ●

They were the epitome of European quality● Sardines were gourmet, expensive and delicious●

Then things changed Mass production gave way● Sardines were imported from polluted waterways● Imitation sardines like brislings and sprats entered the market● Quality went down, taste declined with it● People started associating sardines with bad taste●

Thank goodness for BELA works hard to change people's perceptions of sardines ● BELA She swims freely and is sustainably wild caught in ● non-industrialized European waters She revived the age old art of canning and preserving fresh fish● is fresh, premium quality, super healthy and delicious● BELA

● BELA swims freely in European waterwaysShe knows no borders and speaks many languages● She’s a vegetarian and a building block of our oceans●

● She is wild caught by net – the purse seineLocal fishermen bring her to market in a basket●

● BELA is carefully washed and cleaned by handAnd then cooked - one of the only sardines that are cooked prior to canning

● She is packed by hand in Portugal within hours of the catch and is never frozen (who likes being frozen!?)

● Once she is safely nestled in her can,she is bathed in organic, culinary oils or sauces - all sourced locally. Only the best for !BELA

● Once she is cooked twice and bathed in oils, she takes her longest trip – 7 days on an oceanliner towards America and our local markets

BELA● works hard!

● BELA’s local factory in Portugal is fourth generation family owned They know how to treat their fish and their people● Happy employees deliver happy, healthy fish like ● BELA

Finally, she settles on our plate ● She couldn’t be happier to deliver 11g of protein, ●

omega-3s, vitamin D and calcium all in one, low calorie meal

● In America, patiently waits in her colorful BELAcan for all of us to swing by and bring her home.

● When you are happy and healthy, is tooBELAShe’s a powerhouse, a nutritional ●

superfood and we are lucky to have her

● She’s then cooked again. Overdoing it? Nope. By twice cooking, we are able to increase the protein she delivers, improve her quality and remove impurities. It is the optimal way to treat a premium sardine like .BELA

BELA’s Journey

TM

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