tm - hippster home is fighting calpine’s proposed south san jose[powerplant] project.” tm...
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TM
October 1, 2001 RLX Confidential 1
The information contained in this document is confidential and has been produced with the express understanding that this information shall be protected from disclosure to persons other than the original Recipient.
Further, this document is subject to change at any time without notice to the Recipient. This document reflects only RLX Technologies, Inc.’s current views on the matters addressed within it.
TM
October 1, 2001 RLX Confidential 2
Industry News
San Jose approves giant server farm; plan may include power plant:Story by Noam Levy of San Jose Mercury News, posted Wednesday, April 4, 2001
“The city council voted 10-1 to approve the server farm Tuesday nightwithout requiring U.S. DataPort to provide its own power.
And despite tough talk about limiting air pollution, the council alsodid not prohibit U.S. DataPort from installing more than 80 back-up
diesel generators at the complex.”
“The project, which is expected to consume 180 megawatts of powerwhen completed in about five years, poses a political dilemma for a city
that is fighting Calpine’s proposed South San Jose[powerplant] project.”
TM
October 1, 2001 RLX Confidential 3
Industry News
SAN FRANCISCANS PROTEST AS 'SERVER FARMS' SPROUTTim Reiterman, Los Angeles Times, 3/26/01
Each evening, construction worker Tony Xu parks his weathered white van in the drivewayof his impeccable two-story townhouse. But something has changed since his family moved in four years ago. Less than five feet away, the massive concrete frame of a new quarter-million-
square-foot building towers over Xu's home and backyard garden. His new neighbor is a telecommunications facility, one of more than a dozen data centers springing up in this densely developed city. These centers, and their computer "server farms," are the heart of the Internet.
When people surf the World Wide Web, they typically connect to one of these huge farms, named for the row upon row of computer servers, switches and other equipment they house.
Although they provide the infrastructure for conducting business over the Internet, their proliferation has caught even this tech-savvy town by surprise and left some San Franciscans dismayed.
During a recent standing-room-only hearing at City Hall, the farms were cast in alarming terms –as huge energy consumers that would use as much power as the entire municipal government,
and as potential polluters whose backup diesel generators would spew soot rivaling a fleet of buses.
http://www.latimes.com/news/asection/20010326/t000026115.html
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October 1, 2001 RLX Confidential 4
Data Center Constraints
The three primary constraints on data centers today are:
SpaceMost common racks are limited to 42U useable space
PowerLimited amount of power to the rack (5000 watts)
CoolingThe heat generated by 5000 watts has to go somewhere
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October 1, 2001 RLX Confidential 5
The Effect of Efficient Design
What if…
Server hardware wasn’t designed for performance at any cost?
Servers were designed with a balance of performance and efficient operation in mind?
Servers were designed to bethe ‘right size’ for the job instead of overkill?
TM
October 1, 2001 RLX Confidential 6
A Brief BladeServer History
RLX Technologies began research and development in January 2000on a new category of product for the data center that industryanalysts are calling ‘the next generation of server computing’.
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October 1, 2001 RLX Confidential 7
First Time Ever!
An unprecedented 336 Servers in a standard 42U rack!!
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October 1, 2001 RLX Confidential 8
Company Background
EmployeesEmployees75 employees75 employeesHighly experienced management team from leading companies Highly experienced management team from leading companies
such as Alcatel, Alta Vista, Compaq, Dell, Nortel and Sunsuch as Alcatel, Alta Vista, Compaq, Dell, Nortel and Sun
FundingFundingRLX has raised $59 Million dollars to date from recognized RLX has raised $59 Million dollars to date from recognized
industry leaders: industry leaders: Soros Private EquitySoros Private EquityIBMIBMComventuresComventuresSternhillSternhill Partners .Partners .
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October 1, 2001 RLX Confidential 9
Chassis 3D Fly Around
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October 1, 2001 RLX Confidential 10
Strategic Differentiation
HighReliability
LowPowerConsumption
Rapid and FlexibleDeployment
SimplifiedManagementand Maintenance
HighDensity
1 2
3
4
5
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October 1, 2001 RLX Confidential 11
Highlights
RLX System 324 Web Server
• 8x density advantage - 336 servers / standard 42U rack
• 5x - 10x power savings advantage - 15 watts vs. 75 watts under load
7 vs. 75 at idle
• 6x lower operational costs - per chassis/rack
• 4x the number of Web Pages served per Sq. ft. - per rack
Note: Comparisons made against leading 1U server andserver appliance vendors
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October 1, 2001 RLX Confidential 12
Performance Comparison
5,000 maximum watt constrained 42U rack
RLXSystem 324
Cobalt4i
Cobalt4R XTR
CompaqDL320
Numberof Servers 256 42 42 42
Watts per Server 15.7 33.9 72.0 76.4
Pages/Secper ServerZD WebBench(peak request load)
1466TM 5600 633MHz,
512MB SDRAM,IDE 10GB HD, Redhat
6.2, 2.4.2, Zeus
208AMD k6-2 450MHz,
128MB SDRAM, IDE 10GB HD,
Cobalt SW
916PIII, 933 MHz, 512MB, SDRAM, IDE 3x30 GB,
RAID, Cobalt SW
1706PIII 800MHz
512MB SDRAM, 18GB Ultra
SCSI3HD, Redhat 6.2, 2.4.2, Zeus
Pages/Secper Rack 375,296 8,736 38,472 71,652RLX Advantage 43x 10x 5x
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October 1, 2001 RLX Confidential 13
Compare Revenue
A new economic model dramatically increases revenue
Note: Comparison based on 10,000 square foot Data Center with average revenue per month per server of $400. Source: RLX Technologies internal analysis.
CompaqProliantDL320
pp/sec/sqft6000
5000
4000
3000
2000
1000
0
Web Pages/Sec/SqFt
CobaltRaQ4i
RLXSystem
324
$$/mo/sqft3000
2500
2000
1500
1000
500
0CompaqProliantDL320
CobaltRaQ4i
RLXSystem
324
Monthly Revenue/SqFt
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October 1, 2001 RLX Confidential 14
Breakthrough Density
8x Densityof traditional1U design
336 servers per 42U rack24 servers per 3U modular enclosure
Up to 21.5TBprimarystorageper rack
3 10/100Mb NICs per server
Innovative RLX ServerBlade Design
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October 1, 2001 RLX Confidential 15
Low Power Consumption
15 watts peak power consumption (7 watts at idle)
80% less power consumedthan traditional web servers
80% less heat generatedthan traditional web servers
5 to 10x THE EFFICIENCY =Less cooling (HVAC) required +Less backup power (battery/UPS) required = Dramatically lower operational power cost
RLX ServerBlade
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October 1, 2001 RLX Confidential 16
Rapid and Flexible Deployment
• 10 second, tool free ServerBlade hot extraction and insertion• Blades automatically detect their slot position in chassis• Blades automatically detect their chassis position in the rack• Blades automatically detect their rack position in datacenter
Quick and Easy Provisioning
Fully automatic software provisioning and re-provisioning
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October 1, 2001 RLX Confidential 17
• 12:1 cable consolidation• Highly serviceable design• RLX Control Tower management software• Dedicated systems management network• Board and System Level diagnostic LEDs
Simplified Service and Maintenance
Serviceability
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October 1, 2001 RLX Confidential 18
High Reliability by Design
Cabling Reduction• 12:1 consolidation• Only 5 network cables
for every 24 servers without bandwidth constriction
Simple Blade Design• The “Less is more” approach• Fewer components means
fewer potential points of failure
Shared Resources• Enables fewer potential
points of failure• Redundant power supply
units shared across 24 servers
Low Heat Dissipation• Low Heat Dissipation
means critical components run cooler which greatly extends component life expectancy
TM
October 1, 2001 RLX Confidential 19
Manageability
Systems Managementvia browser based console
RLX Control Tower 1.0 softwareSoftware Provisioning
RLX Boot ControlNetwork BootNetwork ImageNetwork Install
Configuration & AdministrationRLX Web Administration ToolChassis Fan Speed ControlHard/Soft Reset individual bladesStandby/Idle individual blades
MonitoringRack MonitoringChassis MonitoringBlade Monitoring
Fault RecoveryRLX BIOS post boot diagnosticsIntegration with industry back-up utilities
TM
October 1, 2001 RLX Confidential 20
RLX Control Tower
RLX Control Tower Login Page
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October 1, 2001 RLX Confidential 21
RLX Control Tower
Rack Level Monitoring and Management
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October 1, 2001 RLX Confidential 22
RLX Control Tower
Chassis Level Monitoring and Management
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October 1, 2001 RLX Confidential 23
RLX Control Tower
Chassis Detail Level Monitoring and Management
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October 1, 2001 RLX Confidential 24
RLX Control Tower
Detailed Blade Status and Control Screen
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October 1, 2001 RLX Confidential 25
RLX Control Tower
Software Provisioning Screen
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October 1, 2001 RLX Confidential 26
Systems Management Strategy
Deliver tools that enable customers to effectively provision and manageour unique platform
Web Administration ToolRLX Control Tower
Partner with industry leading enterprisemanagement vendors to ensure our platform can integrate seamlessly intoexisting environments
Partner with leading management software vendors
Server Farm Management tool partnership
Continue to develop highly manageable hardware
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October 1, 2001 RLX Confidential 27
Web Serving SolutionsChoose between these Pre-Loaded Options:
RLX Linux 2.4 Web Server, Mail and RLX Control Tower Management Software
or
RLX Windows Powered Web Server 2.0, Internet Information Server( IIS),
Clustering, Network Load Balance, Windows Management Instrumentation and Active
Directory
Or configure your own custom distro (user supplies software license)
Certified compatible:
Red Hat Versions 6.2 or 7.1certified
Windows 2000 Server and Advanced Server
Software Platform
Partnerships
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October 1, 2001 RLX Confidential 28
Strong Microsoft Partnership
RLX is first to ship a Microsoft Windows Powered ServerBladeequipped with Microsoft Server Appliance Kit (SAK) 2.0
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October 1, 2001 RLX Confidential 29
Strong Microsoft Partnership
Microsoft CEO Steve Ballmer introduces RLX ServerBlade to Japan at DevCon Conference in Tokyo
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October 1, 2001 RLX Confidential 30
Application Strengths
Web ServersMail ServersFTP ServersDNS ServersNAS Servers
DHCP ServersCaching Servers
RLX ServerBlades are an excellent replacement for distributed applicationswhere large numbers of uni-processor servers are deployed. Including, but not limited to:
Streaming Media ServersContent Distribution Servers
WAP Gateway ServersLightweight Application Servers
Personal Content ServersCitrix Servers
Intranet Servers
TM
October 1, 2001 RLX Confidential 31
TM5600533-633MHz
CMS4.1 Software.18uProcess
High Performance Crusoe256Bit VLIW
1000-1500MHz+4GB DDR Memory
2-3X Performance/Watt
High Integration Crusoe1GB DDR
New CMS SoftwareUp to 2X Server Density
1H 2001
TM5800600-800MHzDDR Memory
CMS4.2 Software.13uProcess
2H 2001
TM5800800-1000MHz
CMS4.3 Software-Server Perf Enhances
-Security Features
1H 2002
2H 2002
Transmeta CPU Roadmap
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October 1, 2001 RLX Confidential 32
Software Approach
Transmeta’s Code Morphing approach to CPU architecture means that performance
and feature enhancements are merely a software update away.
TM
October 1, 2001 RLX Confidential 33
Transmeta, The Only Choice
Transmeta’s Crusoe CPUdecoding a DVD
118 degrees
Intel Pentium III CPUdecoding a DVD
221 degrees
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October 1, 2001 RLX Confidential 34
How can we be so Efficient?
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October 1, 2001 RLX Confidential 35
Simple, because less is more.
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October 1, 2001 RLX Confidential 36
Tons of Sheet Metal
Fact:
336 DL320’s weigh 7209 pounds more than 336 RLX ServerBlades!
And this does not include the weight of theadditional 7 racks required to house them!
Up to 400 lbs. each in some cases!
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October 1, 2001 RLX Confidential 37
A Thousand Points of Failure
Fact:
336 DL320’s contain 1568 more fans than the same 336servers RLX can put into one rack!
Fact:
336 DL320’s have 308 more power supplies than336 RLX ServerBlades and yet the DL320 has
no power supply redundancy!
TM
October 1, 2001 RLX Confidential 38
Additional Benefits
Fact:
The RLX System 324 does not require anyspecial cooling or power capability at all.
RLX ServerBlades operate so efficiently thatracks full of blades can be happily operated
in a normal office environment.
This capability virtually eliminates the need toconstruct $750 per sq. ft. data centers!
TM
October 1, 2001 RLX Confidential 39
Introducing the RLX System 1U
Ultra-High Density in a 1U Space 6 ServerBlades in 1U = 252 ServerBlades in a 42U Rack!
Optimized ScalabilitySlim 1U allows gradual capacity increase
Low Entry PriceChassis price starts at $999
Easy to UseTool-less chassis design100% CRU serviceability
Security:Switch allows secure communication
High Availability2 redundant, hot plug Power SuppliesRedundant fans in easily replaced module
RLX InteroperabilityMix System 1U and System 324 chassis on any networkSupports ServerBlade 800 and 633, Windows 2000 and Red Hat
Easy ManagementRLX Control Tower for Provisioning, Monitoring, multi-chassis Server
Management*, and Maintenance
*available in January
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October 1, 2001 RLX Confidential 40
RLX System 1U: What’s the Big Deal?
The deal is that it’s SMALL!The System 1U offers the industry’s smallest footprint with the industry’s highest server density, lowest power consumption and easiest management.
The RLX System 1Uredefines rack-optimized, 1U server computing.
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October 1, 2001 RLX Confidential 41
What does this mean to me?
• Ultra-thin means optimized scalability and low entry price.
• Ultra-serviceable means easy maintenance and unbeatable reliability.
• Perfect for web serving, large compute clusters, edge of the network and geographically distributed applications.
• Perfect for small enterprise environments where administrators segregate functionality.
Benefits specific to the System 1U
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October 1, 2001 RLX Confidential 42
Customer Quotes
When we look at RLX, what we see is that we get more megahertz per U out of our rack space and we get many fewer Watts per U. So the combination of high CPU power and low electrical power usage make RLX an incredibly compelling product. Basically the way we look at it, anything we put on Linux we can put on an RLX box, because it minimizes our costs to the greatest extent possible.
Dwight Gibbs, CIO – Motley Fool
TM
October 1, 2001 RLX Confidential 43
Customer Quotes
There are two sides to the equation with RLX. On the revenue side, RLX allows me to maximize my revenue generation per square inch of data center space. I can cram a ton of my applications into a very small space using RLX servers. On the cost side, it requires very few people to manage the RLX boxes. They are very easy to set up, very easy to replace the ServerBlades. You just pop one out and pop another in, dump an image on it and away you go. It makes it very easy to manage. And the fact that I don't have to have people on roller skates running all over the data center trying to figure out where the problem is.
Dwight Gibbs, CIO – Motley Fool
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October 1, 2001 RLX Confidential 44
Customer Quotes
At the end of this year, I'm going to serve 10 million page views, 20 million e-mails and about 60 million ads per day, from two racks of servers. And most of that is due to RLX.
RLX is the shape of things to come. RLX has come up with a really great, novel way to allow people to minimize their data center footprint. And the fact that they are so focused on Linux and Windows 2000 really allows them to play well in this space. There are many ISPs such as IBM and EDS who are very excited about RLX because they can maximize their revenue per square inch and minimize their support costs. And their attitude is "bring it on". And I feel the same way.
Dwight Gibbs, CIO – Motley Fool
TM
October 1, 2001 RLX Confidential 45
Sales and Distribution
Direct, Web & Agent to . . .
• Web Hosting Companies
• Managed Service Providers
• Application Service Providers
Direct Customer Order Fulfillment
• Build to Order
• Outsourced Manufacturing
• 48 Hour Order to Ship
TM
October 1, 2001 RLX Confidential 46
The End
RLX Technologies
Chris HippCo-Founder and CTO
25231 Grogan’s Mill RoadThe Woodlands, Texas 77380
281-863-2100
www.rlxtechnologies.com
TM
October 1, 2001 RLX Confidential 47
Fun Facts
How many megahertz does it take to serve web pages?