tmc’s webinar program: the most leads, best value · 2009. 4. 15. · 2 companies beginning a-p...

2Companies Beginning A-P or with a Number, Call Jim Spangenberg (203) 852-6800x 211 • JSpangenberg @tmcnet.com

TMC’s Webinar Program: The Most Leads, Best Value

Marketing and Branding:

•• Print ads in TMCpublications

•• Web ads promoting theevent on TMCnet

• • Series of e-mail blastssent to targeted lists

•• e-newsletter sponsorships

•• Editorial coverage (Web sites and blogs)

•• Customized landing page

During Event:

• Industry perspectivedelivered by respectedindustry analyst providedby TMC

• Speaking opportunity foryour company executive

• Delivery of your powerfulmessage. Educate yourprecise target audienceabout your solution

• Engage in live Q&A

Post Event:

• Receive completeregistration database

• Web events archived forup to 12 months for newprospects to access andview on demand

•• Editorial write-ups in TMCpublications, Web sitesand blogs

BENEFITS OF PARTNERING WITH TMCnet For Your Webinar Program

Quality Lead Generation • Reach Key Decision Makers • Increase Product AwarenessPositioning as Leader in Field • Turn-key Marketing Program • Connect with Customers

The TMCNet Webinar package proved to be an exceptionalvalue. The team’s service and support was wonderful. In fact, bothevent registration and actual turnout exceeded our expectations.

— Brian HensonIEX

“ ”

TMC’s Webinar program is the most effective, affordable, and easy-to-executemarketing program you will find. Because your personal support team at TMC does allof the work, it is a truly turn-key effort that requires very little effort on your end, whiledelivering you the best ROI.

More importantly, TMC's vast resources - reaching as many as 3 million potentialcustomers through print, online, email, and live events - virtually ensures your webinarwill be a success. No media company can match TMC’s reach, which is one of thereasons that TMC's webinars generate the most leads for you.

•• You tap into TMC’s extensive reach into communications and tech markets•• TMC’s subject matter experts assist you in developing your webinar content•• You are assigned your own seasoned team to execute every detail of your Webinar

3Companies Beginning Q-Z Call Joe Fabiano (203) 852-6800, x 132 • JFabiano @tmcnet.com

Generate Leads and Be Seen as an Industry Leader

Your Webinar experiences is completely turn-key.TMC’s expert team handles every detail:

• All marketing, advertising, promotion• Registration• Technology (providing the most effective

conferencing software platform)• Live ‘host’ provided to manage

the actual Webinar• Post-event procedures

Webinars are typically one hour long, though90 minute events are available.

Your event features a content-rich learning experiencecombining streaming audio along with a PowerPoint presentation from your compantspokesperson. Events are interactive. Moderators ask and answer questions - fullyengaging the attendee through a Q&A session.

IMPRESS YOUR PROSPECTS WITH A TURKEY EVENT

You can rest easy knowing that your investment in TMC’s Webinar program includes your ownteam of experts. We simplify the process of executing a Webinar by handling all the logistics,which includes attendee registration.

In addition to recruiting attendees, we manage the sign-up process, capturing all vitalattendee data. At the conclusion of your event, you receive this robust database of registrantsthat becomes your sales team’s top prospects.

Fresh, qualified sales leads are vital to sustaining and growing your business. They can bedifficult to obtain without investing considerable money and time.

TMC’s Webinar program simplifies the process by putting you in front of your precisetarget audience at a time when they are making buying decisions.

By choosing TMC to host your Webinar, you reach prospects who want to learn why yoursolution is best. Those who register and attend your Webinar are often doing so based onan imminent plan to purchase.

GATHER QUALITY LEADS THAT BECOME NEW CUSTOMERS

TMC’S SEASONED TEAM SIMPLIFIES YOUR WEBINAR EXPERIENCE


A successful branding campaign requires diverse, repetitivemarketing initiatives. Through print advertising, onlineadvertising, and e-mail campaigns, you will fortify yourbrand name:

• Email Promotional CampaignText and HTML e-mails sent to TMC’s distribution list.

• Print AdvertisingYour Webinar is promoted in TMC’s four leadingpublications, INTERNET TELEPHONY, Customer InteractionSolutions, NGN and Unified Communications magazines.

• Web AdvertisingYour Webinar is featured in an exclusive ad campaign on TMCnet, the World’s leadingcommunications and technology Web site. Receive as many 1 million impressions in advanceof your live Webinar.

• E-newsletter SponsorshipsTargeted prospects receive details of your Webinar in their inbox. TMC 100% opt-in e-newsletters pinpoint your audience with weekly news updates on the topics of their choice.

• Webinar Archive LibraryFollowing your live Webinar, the complete archived file is posted online for up to 12 months - allowing 24/7 on demand viewing.

You can target your specific prospect groups within TMC’sDatabase with a compelling promotional campaign

Your TMC Webinar can generate hundreds of quality leads while potentially exposing yourbrand to a million prospects.

You gain access to TMC’s vast database of communications and technology decisionmakers. Your marketing campaign will focus on the specific target audience you select -helping you hit reach your prospects and attract exactly the prospects you are seeking.

Pinpoint your target audience by categories such as:

• Industry type • Job Function • Number of Employees• Geography • Annual Revenue

Your ROI is virtually guaranteed.By asking custom capture questions on your registration form, you can collect the exactattendee data you seek. You then receive qualified, targeted leads with complete contactinformation for all registrants - including those unable to attend the live session.

Leads, Branding, and the Best ROI

BRANDING AND PROMOTION

LEAD GENERATION


Pinpointing Your ‘A’ ProspectTMC’s database helps you reach enterprises, service providers, resellers, developers, andmanufacturers from the US and abroad.

The majority of TMC’s readers are high-level execs, with nearly 2/3 (63%) being a Directorlevel or higher.


Feel confident with a company that can generate results! TMC has a successful trackrecord as the leading communications and technology media company.

• As the leading communications & technology Web site, TMCnet is ranked among thetop 3,600 most visited Web sites in the world by alexa.com, an amazon.com companythat monitors Web traffic. TMCnet is viewed by 1,000,000 - 2,000,000 unique visitorsand up to 18 million page views monthly.

• TMC’s four print publications are the leading industry trade magazines in their genre,reaching over 600,000 readers in total every month.

• TMC’s major annual trade shows including INTERNET TELEPHONY Conference & Expo,Communications Developer Conference, IMS Expo and Call Center 2.0 attract thousands ofattendees representing more than 100 countries.

INTERNET TELEPHONY magazine

Since the first issue in February of 1998, INTERNET TELEPHONY magazine hasbeen providing experience and unbiased views of the complicated IPcommunications space. INTERNET TELEPHONY offers its audience of decisionmakers rich content from solutions-focused editorial content to guest columnsfrom the industry’s brightest minds.

Customer Interaction Solutions magazine

Celebrating 25 years as the voice of the contact center, CRM and teleservicesindustries, Customer Interaction Solutions continues to lead the way. Editorialcoverage helps senior-level contact center management make smart businessdecisions regarding technology, outsourcing, agent development, site selection,and more.

NGN magazineThe trade magazine that has quickly become the leading IMS publication. Since thepremier issue published in February 2006, IMS Magazine’s circulation has more thandoubled to over 38,000 subscribers. Nowhere else can readers find a one-stopresource dedicated to IMS-related information. Insightful articles, revealing news,case studies and in-depth product information in the world of IP multimediasubsystems are featured in every issue.

Unified Communications magazine

Every issue of Unified Communications magazine features a comprehensivenews section; case studies of successful deployments and lessons learned;interviews with leading hardware and software companies; and an ‘industry’section, featuring analysis of important mergers and acquisition,partnerships and a Wall St. perspective on the unified communicationsmarket.

The World’s Largest Communications & Technology Community


The World’s Largest Communications & Technology Community

With as many as 3 million monthly unique visitors and 36 million page views across thesite, TMCnet is by far the biggest and most visited b-to-b Web site coveringcommunications and technology. This massive reach allows youto attract the largest, most qualified audience for your Webinar.

TMCnet also provides excellent search engine rankings, whichin turn will help drive more attendees to your webinar.

3636 millionmillionpage views per month

22 millionmillionunique visitors per month

TMCnet is by far the most visited site in the industry,averaging nearly 2 million unique visitors per month

With up to 36 million page views, TMCnet delivers farmore traffic than any other site in the industry.

64%64%of TMCnet visitors

influence purchases attheir companies

INFLUENTIAL

24%24%of TMCnet visitors

come from companieswith over $1 Billion in

revenue

POWERFUL

8

TMC has always delivered for me on my important marketing projects. Iwas not disappointed by TMC's new webinar format. TMC provided effectivepromotion, well organized event-management, a very high-quality webinartool with healthy attendee interaction, and ultimately a professional and cost-effective online event that delivered over 400 leads and counting. I wouldrecommend TMC webinars to my fellow marketers who might be consideringpaying 3-4 times more for equivalent value.

Our entire team at IBM was extremely satisfied with the IP ConvergenceWebinar we produced in conjunction with TMCnet. The staff at TMCnetassisted us in conducting a well attended webinar, with more than 1,000 pre-registrants and nearly 400 live attendees. TMCnet provided us with anexcellent forum to discuss how IBM, and our partners, can helptelecommunications organizations leverage convergence with the IBMBladeCenter family of systems, by combining the best from the telecom andIT industries - yielding flexible deployment options, improved networkefficiency, and lower operating costs and capital expenditures. We are lookingforward to working with TMCnet in the future.

“

““

”— Bruce Anthony,IBM Distinguished Engineer, Chief Technical Officerfor Next Generation Networks and Convergence

”— Brian Mahony,VP Marketing, Espial IPTV

TMC Webinars Deliver Successful Results

Working with the TMCnet webinar team is like having an extension ofyour own marketing team. They work collaboratively with us on strategy, bestpractices, project management and ROI reporting. The value of theirmembership community increases our reach, registration and attendancenumbers. We enjoy above industry average success rates with TMCnet. We'llcontinue to include TMCnet Webinars in our integrated lead generationprograms.

” — Diane Walker,Intervoice Senior Manager, Americas Marketing

Start Generating Qualified Leads Today!Get More Information on the TMC Webinar Program

A thru P, NumbersJim Spangenbergjspangenberg @tmcnet.com203-852-6800 ext. 211

Q - ZJoe [email protected] ext. 132

(please contact the representative based on your company’s name)

tmc’s webinar program: the most leads, best value · 2009. 4. 15. · 2 companies beginning a-p...

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