tni brochure feb 2013

Inspiration

always thinkingDi�erentiation

GlobalGlobalDi�erentiation

An attitude for change


InspirationRealization

Realization ImpactImpactCreation

Innovation with attitude

Innovation with attitudeIgnition

CreationIgnition

always thinkingInspiration

Di�erentiation

GlobalGlobal

Di�erentiation



Inspiration

Realization

Realization Impact

ImpactCreationInnovation with attitude


CreationIgnition

changing the past

creating the future

technologymanagementconsulting

1 who we are

2 what we do

3 the creative process

4 concept creation

5 interior design

7 graphic design

9 packaging design

11 product development

13 tni technology

15 marketing

17 operations

18 human resources

19 social responsibility

20 working for you

theNext Idea

is an International restaurant and hospitality consulting group. We are based in Los Angeles, and have regional offices in United Kingdom, Dubai (UAE), and India. We work across the world, specializing in concept creation, development and management – everything from research, strategy, brand and product development, and franchising, through to design, execu-tion, systems and operations, and communication. We are highly specialized and stay close to our expertise in hotels, food service operations, restaurants, cafes, leisure and entertainment. We differentiate ourselves from our competitors by always beginning with the end user – The Customer Experience, The Employee Training Experience, and the Brand Experience; are given the upmost priority when we approach a project. We have opened and managed over 750 restaurants across the US, Middle East, Asia and Europe, and developed 78 concepts. Our unique experience provides rare capability and expertise for our clients, given our ability to bring together some of the advanced food and restaurant concepts presently found around the globe. We retain the knowledge, experience, and ability to take account of regionalconsiderations such as local demographics and culture and tastes, therefore, our skill set becomes invaluable when developing uniquely differentiated concepts adopted for integrated markets. The TNI team has consulted with some of the world’s most eminent Chefs, and upscale restaurant groups, in addition to working with clients in: entertainment, casual dining, fast casual dining, resorts, theme parks and travel. In each project we have been involved in all areas of the business, and have delivered programs and plans that have targeted the elevation of concept positioning, product and menu, operating standards, infrastructure, and overall quality. The Next Idea has experience in the following geographical markets : USA, Dubai & Abu Dhabi (UAE), Mexico, Saudi Arabia, Bahrain, Lebanon, Nigeria, Mexico, China, Qatar, UK, Bangladesh, and India.

the next idea [tni] When working with The Next Idea, clients can expect to receive highly innovative yet practical solutions in all areas of their business.

Our core areas of service are:

STRATEGY CONSULTING CONCEPT DEVELOPMENT OPERATIONS MANAGEMENT SYSTEMS & SERVICES

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• RESEARCH• ANALYSIS

• IDEATION• CONCEPT DIRECTION

• RESEARCH• ANALYSIS

INSPIRATION

CREATION

REALIZATION

• POSITIONING• COMPETITIVE ADVANTAGE

DIFFERENTIATION

• PRODUCT DEVELOPMENT• LAUNCH

IGNITION

Corporate & Business Unit Strategy Business Plans & Marketing Plans Concept Creation & Development

Operational FormsChecklists and ManualsOnline Market Research and QuestionairesFull Print ServicesCustomized Manager Daily Log Books Fulfillment Performance Measurement

• RESULTS MEASUREMENT• STRATEGY REVIEW

IMPACTFinancial assessmentOperational ReviewCustomer Service measurementTraining

Food & Beverage Operating Systems Custom Restaurant SoftwareTraining & Management SystemsFood Service Kitchen Planning, Layout & Kitchen Equipment PurchasingRestaurant & Hotel Website Design, Development & ManagementE-commerce Ordering & Retail Websites

Brand Identity Customer ProfilingMarket & Competitor AnalysisBusiness DiagnosticsRetail & Brand Strategy Search Engine OptimizationMenu engineeringNutrition analysis and food labeling

Brand CreationInterior Layout & DesignDesign & GraphicsInterior DesignProduct DevelopmentMenu Engineering & PricingPoints of Difference in Service & FacilityMerchandising

the

creative process

TNI transforms ideas into modern, workable operations using

our proprietary process that is summed up in six simple steps:

Inspiration, Creation, Realization, Differentiation,

Ignition and Impact.

TNI uses state-of-the-art research and analysis to formulate

strategies and concepts that achieve remarkable

results for our Clients.

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concept

creation

The Next Idea is unique in our ability to execute the following areas of concept development

CONCEPT STORY BOARDS GRAPHIC ILLUSTRATIONS & 3D MAX RENDERINGS AUTOCAD DRAWINGS & 3-D SIMU LATED WALK-THROUGHS WEBSITE DESIGN EXTERIOR AND FACADE REMODEL INTERIOR LAYOUTS PROMOTIONAL COLLATERAL CULINARY CONCEPTS AND MENUS PROJECT MANUALS

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The Next Idea team has collectively overseen 750+ start-up, re-position and remodel developments. Our international team of in-house architects and designers develop original interior layout and designs, providing creative graphics and environments that establish differentiated brand identity and unique propositions. We employ extensive evaluation to offer expert advice on the feasibility and development of original brands and products.

By providing a combination of business consultation with in-house design and culinary expertise TNI is able to provide efficient, seamless creation and delivery of concept plans and objectives.

interior design

The Next Idea design team has the ability and expertise to produce a custom interior design that will be relevant, compelling and engaging with the target customer profile. Designs begin with hand-drawn illustrations to become state-of-the-art graphics in the form of static renderings or 3-D walk-throughs.

Our team has delivered many highly successful restaurant projects, designed and implemented internationally. Services range from restaurant concept design, complete interior and outside facade packages, layouts and detailed plans, signage package, furniture and layout, and contractor plans.

Our restaurant design capabilities include: restaurant decor theme creation, complete exterior restaurant façade design or upgrade, exterior restaurant marketing display design and manufacturing, interior restaurant marketing display design, furniture design, and final detailed drawings FULL INTERIOR DESIGN – FRONT AND BACK OF HOUSE AREAS FURNITURE AND SEATING LAYOUT KITCHEN / BACK AREA LAYOUT EQUIPMENT LAYOUTS MEP PLANS FURNITURE DESIGN COUNTER DESIGN

additional interior services

FULL AUTOCAD PLANS DETAILED 3D MAX RENDERS EQUIPMENT SPECIFICATIONS KITCHEN LAYOUT & SERVICE PLANS SECTION DRAWINGS

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Inspiration

always t hinkingDifferentiation

GlobalGlobalDifferentiation



InspirationRealization

RealizationImpactImpactCreation

Innovation with attitude


CreationIgnition

always t hinkingInspiration

Differentiation

GlobalGlobal

Differentiation



Inspiration

Realization

RealizationImpact

ImpactCreationInnovation with attitude


CreationIgnition

graphic design

Graphic design is often the starting point to any brand. At The Next Idea, all our graphic designers are artists, we hand draw all illustrations and then digitalize to create unique and differentiated identities. To support ourdesigns we provide a unique combination of target demographic and cultural understanding with proven experience and a natural aptitude for crafting strong creative content. This fusion of psychological expertise and our history of producing winning collateral enables us to deliver extremely compelling design content for all types of businesses and organizations.

Our capabilities include

LOGOS AND INDENTITY PACKAGES WEBSITES PHOTOGRAPHY AND VIDEO FOOD PACKAGING MENU DESIGN INTEGRATED IN-STORE DIRECTIONAL SIGNAGE PROMOTIONAL BROCHURES AND COLLATERAL

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Cafe

Design is everything – It’s the first impression a potential customer will have of an organization. Therefore, the importance of possessing dynamic graphics in all advertising material; including print production, website design and even ecommerce stores, cannot be emphasized enough. An engaging corporate image will attract potential clients to use & buy products and services. By integrating captivating imagery and creative ideas, a company’s marketability and relationship with the end user elevates exponentially. The Next Idea design team is one of the most creative design teams in the restaurant and retail industries. Our methodology is to take a holistic approach to design and then apply consistency in application to produce a comprehensive design pack age that harmonizes appearance, environment, products, and services - the overall brand imagery.

packaging design

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We design packaging with two priorities in mind: the needs of the customer and the needs of their target audience.

We take a customized approach to each element, ensuring the branding and design fits the target audience.

We create packaging that makes a person stop and take notice. The creative content, design and art work compells people to learn more about the item, ultimately encouraging them to buy and try the product.

TNI always has our customer’s needs in mind: eco-packaging, space-efficient packaging, containers that are durable. Whatever the special need is, TNI will meet that need and exceed expectations.

product development

Concepts requir ing exper t ise in creat ive menu and produc t development can rely on The Next Idea’s culinary expertise in creating products to fit market, cultural and economic requirements. TNI creates menus a n d p r o d u c t l i n e s f r o m s c r a t c h , a n d p o s s e s s e s capabilities in all culinary areas to align with businessimage and objectives.

Culinary services include: MENU CONCEPT DEVELOPMENT RECIPE GENERATION WITH INGREDIENT AND COSTING SPECIFICATIONS PRODUCT PRESENTATION PLATE AND TABELTOP PRODUCT MATCHING PACKAGING BRAND MERCHANDISE COMPREHENSIVE FOOD AND BEVERAGE MENUS TO MEET ETHNIC AND DIETARY PREFERENCE PRODUCT TESTING PRODUCT MANUALS MENU COSTING & RELATED ENGINEERING INGREDIENT SOURCING PROCESS AND EFFICIENCY MODELING

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tni technology has expertise in the development of SaaS applications to maximize the potential of any organization. With their innovative SaaS applications, TNI Technology can support SME’s in reducing their investments on various crucial IT implementations.

Given our exclusiveness, creativity in work accomplishments, and customer focused approach TNI Technology has acquired a prestigious place in the world of online programming and design. In essence TNI Technology represents a one stop IT solution provider.

As it may fit client needs, The Next Idea provides a span of technological services designed to optimize n e w a n d e x i s t i n g b u s i n e s s e s . R at h e r t h a n out-sourcing our services, project quality and confidentiality are ensured by our in-house approach.

Our technology team and consultants recommend ways to optimize:

INTERNET PRESENCE AND WEBSITE EFFECTIVENESS ONLINE MARKETING POINT-OF-SALE SYSTEMS SOCIAL NETWORKING SOLUTIONS SAAS

TNI technology solutions are used worldwide helping individual businesses become more efficient and effective using the latest technology to manage daily operations and long-term objectives.

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www.tnitechnology.com

tnitechnology

is information centric and driven by the massive technology advances of the past 20 years. Nowadays everyone needs comprehensive solutions for their everyday needs. Small to Medium Enterprises and large corporate organizations need robust IT applications and other technology services to both manage and maximize their revenues.

The Next Idea’s Technology company (TNI Technology) provides n e x t g e n e r a t i o n We b a n d I T s o l u t i o n s t o s e r v e t h e comprehensive organizational needs of modern corporations along with small to medium enterprises.

T N I Te c h n o l o g y p rov i d e s a d v a n ce d we b a p p l i c at i o n development, e-Commerce solutions, and web and graphic design ser v ices. We employ a team of h ighly t ra ined and experienced technical professionals with diverse set of IT skills. Professionals working at TNI Technology focus on delivering robust and reliable IT solutions for our global clients.

ourmodern world

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marketing

Restaurant and hotel marketing is an art as much as it isa science. The Next Idea consults clients on creating internal and external marketing strategies, using positioning and differentiation tactics to produce results in brand visibility and awareness, greater sales per transaction, enhanced online identity, and e-commerce capability.

TNI marketing services and consultation provides clients with Comprehensive marketing program solutions to maintain the competitive edge.

The Next Idea provides the following marketing services

• MARKETING COLLATERAL • WEBSITE DESIGN AND • ONLINE MARKETING • BUSINESS CARDS & LETTERHEAD • POP/POS MARKETING • POSTERS • MENUS & MENU COVERS • CUSTOM PRINTING • PHOTOGRAPHY SERVICES • BANNERS • LOCAL UNIT MARKETING • LOYALTY PROGRAMS • E-BLASTS • SOCIAL MEDIA STRATEGIES

For first timec u sto m e r s

For first timec u sto m e r s

Cutting edge without the cut

The Next Idea consults on general HR needs. With our experience in start-ups and brand creation we develop specialized HR protocols that support and foster a culture of success. Our particular background in diverse and emerging markets provides us with the experience to consult on Human Resources matters affected by law and culture. TNI offers an advantage when it comes to Human Resources and Training because of this insightful experience.

RECRUITMENT PLANS FOR STAFFING INITIATIVESMANAGER & EMPLOYEE ON-BOARDING & INDUCTIONESTABLISHMENT OF HR POLICY AND PROCEDURE TIMEKEEPING AND PAYROLL SOLUTIONSCOMPREHENSIVE TRAINING PROGRAM COVERING ALL AREAS WITH FOLLOW-UP PROTOCOLS IN PLACECOMPREHENSIVE AND SPECIALIZED TRAINING PROGRAMSPRE-LAUNCH TRAINING OF MANAGERS – INDUCTION TO CONCEPT AND SYSTEMSPRE-LAUNCH TRAINING OF EMPLOYEES – ALL POSITIONSPOST-OPENING TRAINING & SUPPORT WHILE OPENING NEW CONCEPT PERFORMANCE DIAGNOSTICS AND STRATEGY EVALUATIONSLEADERSHIP DEVELOPMENT – MANAGEMENT AND TRAIN-THE-TRAINER

humanresources & training

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The Next Idea gives maximum priority to the experiential elements of the customer and employee experience. The satisfaction of each bears its own benefits. Each must have an engaging experienceto promote and foster satisfaction which results in repeat business and greater employee productivity.

TNI analyzes The Customer Journey, how the customer progresses through their experience, to develop supply-chain systems and customer service steps. By using the TNI approach that begins with the customer experience, companies enjoy a trained staff with engaging customer relations while minimizing costs related to high staff turnover, loss and damage to equipment, and inventory losses dueto employee misuse. Innovative solutions supported with operational tools.

TNI provides operations consultation and services to provide:

STANDARD OPERATING PROCEDURES (SOPS)OPERATING SYSTEMS AND SUPPORT MANUALSDEVELOPING OPTIMAL PRODUCT LINE AND PRODUCT MIXTRAINING MATERIAL – CUSTOMIZED TO EACH CLIENT AND BRANDQUALITY CONTROL SYSTEMS MANAGEMENT SYSTEMS QUALITY ASSURANCE SYSTEMS CASH MANAGEMENT SYSTEMSPOS SYSTEMS AND REPORTINGHEALTH & SAFETY PRACTICES BRAND ANALYSIS AND POSITIONINGINVENTORY, SUPPLY, AND LABOR COST MANAGEMENTPROFIT PERFORMANCEPRODUCT QUALITY ASSESSMENTHUMAN RESOURCE MANAGEMENTSERVICE PERFORMANCE – ESTABLISHING ‘BEST PRACTICES’VENDOR SELECTION AND PRICINGPAYROLL MANAGEMENTLEASE & RENT NEGOTIATIONSEXPENSE REDUCTION INCLUDING A COMPREHENSIVE P&L ANALYSIS

operations

having thenext ideawork for you

Given our global and unique experience, The Next Idea accepts a broad range of engagements. We specialize in creating new concepts, merging the creative and operational elements to create existing new brands andre-evaluate existing concepts.

Our experience with new and emerging markets enables our clients to evaluate and pursue business opportunities in the international marketplace providing world-class analysis, strategy, direction, and services.

Strategies are built using precise and insightful data and executed with clear vision and firm resolve. The results are having an approach with a strong sense of involvement and ownership, and focused operational decision making.

The Next Idea team continuously seeks out the best and most effective methodology and systems to assist clients execute new and existingconcepts with precision and consistency. Our experienced consultants use our systematic approach towards project management.

By providing creative and technical consultation along with project management services, The Next Idea is positioned to provide businesses with elevated product, service and operational excellence.

The Next Idea has benefitted companies in all stages of development in countries all over the globe.

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21300 Victory Blvd Suite 680Woodland Hills, CA 91367

Tel 818.887.7714www.thenextidea.net

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social responsibility

The Next Idea is committed to supporting global causes that promote our miss ion of foster ing indiv iduals and communities with challenges. In fact, we gauge our success and well-being by how much we help others as much as how we grow as a company.

Through our nominated Partner Charity, Plan International, The Next Idea is able promote community well-being to underdeveloped areas across the globe. Founded over 70 years ago, Plan International is one of the oldest and largest international development agencies in the world. The organization works in 49 developing countries across Africa, Asia and the Americas. Plan directly supports more t h a n 1 , 5 0 0 , 0 0 0 c h i l d r e n a n d t h e i r f a m i l i e s , a n d indirectly supports an estimated further 9,000,000 people who live in those communities where Plan International is present. Plan International is independent, with no religious, political or governmental affiliations. TNI has several children under sponsorship with Plan International, and has a goal to add 2 children a year to it’s sponsored children’s program.

TNI is also a long-time supporter of Autism Speaks by raising thousands of dollars to support the organization and it’s mission to help families affected by autism.

global social responsibility isa hallmark of our existence

www.thenextidea.net