tno telecom supporting new business models for machine/device based services professor george...
TRANSCRIPT
TNO Telecom
Supporting New Business Models for
Machine/Device based Services
Professor George Huitema Mobile Billing Systems 2004
Budapest
[email protected] 27th September 2004
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Overview
• What are machine/device based services?• Cases
• Location based Services (MiloWare & Services)• Telematics Services
• Development of business models• Operator roles• Effective pricing models and billing issues
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What are Machine/Device based Services?
Support of the interaction between entities (man/machine) by means of automatic processes
Combination of telecommuncations and computing (telematics)
Machine
Machine
Interaction
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What are Machine/Device based Services?
• Services can be found everywhere• Home• Transport• Environment• School
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What are Machine/Device based/ Services ?
• P-2-P: voice calls, SMS, file-sharing,…• P-2-M: browsing, dialing in to corporate
environments, …..
• M-2-P and M-2-M• Alerts, notifications, … • Alarms (security, breakdown, ..)• Resource Managing (stock control, navigation, fleet mgt,….)• Metering/Billing (measuring utilities, toll collection, vending
machines,..)
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What are Machine/Device based/ Services ?
• M-2-P & M-2-M• Location Based Services• Telematics Services
• Applications fall into two categories• Fixed entities: alarms, metering, …• Mobile entities: fleet management, automobile applications
• Mobile M-2-M is also called • Mobile Telematics or • Telematics or• In-car intelligence
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What are Machine/Device based/ Services ?
• M-2-P & M-2-M• Two Cases
• Location Based Services (MiloWare)• Mobile Telematics Services
• Business Models• Billing Issues
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Location Based Services
• Presence Services• Tracking and tracing• Finding Services• Navigation Services
• Location Technologies• GPS, GSM/UMTS, WiFi, RFID• Difference in availability, coverage, accuracy and costs
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Case MiloWare (TNO Telecom)• MiloWare Platform
Miloware platform
Clients
Locations
Location rules
SOAP interface to location based services
SOAP interface for location information
devices connected to location provider
Location Providers
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Case MiloWare (TNO Telecom)
• Functionality• Collecting location information of users and
equipment• Works with rulesets: trigger messages based on
locations• Making this location information available through
web services to Service Providers (standardized, open interfaces)
• Featuring• Respect of Privacy• Intelligent Services• Any –location- thing
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Case Mobile Telematics Services
• Telematics in vehicles • Processors (embedded computing)• Mobile networks• Positioning technology (GPS, …)
• It started with radio services• Traffic information• 2-way systems
• With the global coverage of mobile networks mobile
telematics gets a boost• Killer app: drivers love talking in their cars (60% of
total airtime)
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Case Mobile Telematics Services
Example of Services• Safety & Security
• Emergency Notification and SOS• Roadside Assistance• Remote Door Unlock• Vehicle Tracking• Vehicle Diagnostics• Hands-Free Voice Driven Services
• Navigation • Driving Directions• Route Selection• Traffic Reports
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Case Mobile Telematics Services
Examples• Convenience
• Hands-Free Personal Phone Calls• Voice-Driven Email Services• Voice-Driven Short Messaging (SMS)• Automatic assistant helps you: locate gas stations when you
need them; Locate destinations and guide you there, …• Concierge services for a variety of personal and professional
needs: restaurant suggestions and reservations,
accommodations, tickets to events, ….
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Business Models • Roles/parties
1. Network operators2. Service providers3. Content Providers 4. Large companies5. Equipment vendors6. Application Service Providers
• The needs of these parties are: 1,2,3,4,5,6 Differentiate from other competitors through innovative services
1,4,5 Enabling services in a fixed, mobile or converged network 1 Attract service providers 1,2 Attract content providers 4 Improve efficiency 1,2,3,6 Generate ARPU 1,2 Decrease CHURN 1,2,3,4,6 Increase user satisfaction
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Business Models
End usersMobileOperator
Aggregator
Access Network
Service ApplicationsPlatform
ServiceProvider
Services
MgtProcesses
Billing of services
Wholesale Billing
Billing of traffic
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Billing of services is essential for every party involved
Service Providerwith service/content
Access Operatorwith trafficAggregator
with commission
Win-winFlying wheel
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Billing issues
• Revenu Sharing• Real time billing• Content billing
• Pay per event• Data bundles• Service Plans
• Basic, Medium, Advanced
• Context Billing
