tns 10 key learning points on digital in africa january 2012
TRANSCRIPT
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Summing up the key themes
from the Digital Life
conference
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Growth of digital in Africa and South
Africa is huge, is mobile and is
social
Marketers need to be adapting
communication to this reality as it will
become the primary media channel
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Brand communication and experience needs to be made
mo
re re
levan
t to c
onsum
ers
in s
ocia
l media
space
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The introduction of low-cost smartphones will change the landscape dramatically – having brand content available will be key
The introduction of low-
cost smartphones will
change the landscape
dramatically
Having localised brand
content available will be
key
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Consumers are looking for
“immediacy” in brand interactions
and experiences – only mobile can
deliver this
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Social media brand interaction is
a 24/7/365 activity – resource
appropriately
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Facebook users are fast
approaching the 1 billion
mark – 4,7 million in SA
with 3,4 million on
mobile phones
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Social = sharing and expressing feelings
Social = sharing and
expressing feelings –
brand experience must
facilitate this
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Make it social, keep it simple,
create brand stories worth
sharing, integrate with other
platforms
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Social changes the
path to purchase –
zero moment of truth
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Social media = “word of mouth” on steroids
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Digital Life
For more information on Digital Life visit:
www.tnsdigitallife.com
To purchase any of the Digital Life country reports, please
contact:
Mark Molenaar
Steven Watt
Karin du Chenne