tns who we are overview_2011
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2011 The Natural Step
The Natural Step
January 2011
Who We Are, What We Do
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How it all began...
1989 Doctor Karl-Henrik
Robert The King of Sweden as Patron
Influencing Swedish society,
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and Business International expansion
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Common approach to Economic,
Environmental, and Social Issues
Reductionism
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The Natural Step Systemic Perspective
Structured overview
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The Natural Step is a Clear
Voice in the Commotion.
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Leif Johansson, CEO
VOLVO
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The Natural Step: who are we?
International NGO Scientific approach
Holisticframework
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ra eg c a v ceeducation
Leadership and rolemodels
Innovative tools andservices
Networks & partnershipsCelebrating 20 years advancingCelebrating 20 years advancingCelebrating 20 years advancingCelebrating 20 years advancingsustainable development around the world!sustainable development around the world!sustainable development around the world!sustainable development around the world!
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ResearchScientific discovery, application,
continual development and
Advisory servicesThink and Do Leadership
Pioneering new solutions
Capacity building
Widespread capacity building in strategicsustainable development.
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testing of methods to
accelerate real change.
,
success stories and proof
of possibility.
Learning networkConnection of people, ideas and resources to enable cross-
sector collaboration for accelerated learning and action.
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Online e-learning
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Undergraduate & Masters Courses in
partnership with universities....1 year masters 3 month distance
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Industry Courses for Business Leaders...
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A cooperation between:
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Website
www.thenaturalstep.org
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International Research Initiative
Real Change
www.realchange.nu
Product-Service Innovation (SWE)
Business development (SWE)
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Industrial metal flows (USA)
Conflict resolution (IL)
Algae biomass (AUS)
Green Science / Chemistry (USA)
Water management (NL)
Rainforest ecosystems (BRA)
Traffic systems (SWE)
Energy systems (SWE)
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Our Approach
The Natural Step approach is based upon and includes:
Scientific consensus on a definition of sustainability
A strategic framework for practical implementation ofsustainability
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An engagement process for individuals and teams to understandand manage change effectively
Demonstrated success through sectors and regions, worldwide.
A global network of inspired, committed and competentprofessional and role model partner organisations providingleadership and hope by advancing sustainable development.
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Three leadership questions
Do you have a definition of sustainability?
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What is your gap?
What are you doing to bridge it?
What is yourgap?
What are you doing to bridge it?
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20 Years of testing and developing a Framework
for Strategic Sustainable Development
green building codescapital investment filters
sustainable purchasing practices
synergy / aligning tools & concepts
systematic value-chain cooperation
sustainability education programs on
Outcomes from our work...
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sustainable product designzero-waste policies
carbon neutrality strategies
all continentsInfluencing whole sectors
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Sustainability-drivenregional planning:since 1985
17
municipalities
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This simple, science- and
systems- based framework isthe best out there. It needs to
become art of a new
Olympic Communities- Whistler
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common language, as wellunderstood worldwide as the
rules of soccer.
Ken Melamed, Mayor of the award winning community of
Whistler, Canada,
Host of the 2010 Winter Olympics.
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Uses?
The Natural Step Framework:
Helps you define a clear path to sustainability
Is scientifically tested, shared publicly and in use all around the world.
Enables organizations to make strategic, economic decisions that will take them toward
sustainability.
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Advisors from The Natural Step support you in building your sustainability competence,
helping you answer tough questions like:
1. What is sustainability?
2. What challenges and opportunities do you face to get there?
3. How can you decrease the gap between the current situation and sustainability?
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Examples of what we do
Building Sustainability Awareness (e.g. Elearning, sustainability briefings, public speaking)
Building Sustainability Competence (e.g. Certificate Courses, defining the business case for sustainability, employeetraining, executive masterclasses)
Company Sustainability Analysis (e.g. Readiness Assessment, material flow risk / opportunity assessment,organisational capacity assessment, best practice benchmarking)
Assessment of Markets Products Services and Materials e. . Product Sustainabilit Life C cle Assessment,
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integration of Sustainability within Product Innovation Processes)
Sustainability Integration within business processes (e.g. Vision and Strategy Development, planning,management systems, monitoring and reporting )
Sustainability Projects (e.g. climate strategy, strategic sustainability communications, employee engagement programs,
sustainability indexes, tool development etc.)
Value Chain Collaboration ( e.g. customer and supplier engagement, industry-wide education programs)
Cross-Sector Initiatives (e.g. stakeholder forums, applied sustainability research, networking)
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Business Partners and Collaborators
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What others say...
The whole world has dreamt about a solid definition ofsustainability that would allow systematic step-by-step
planning. When the definition arrived, delivered by The
Natural Step, it was remarkable to see how simple it was.
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y a n any o y oug a ou e ore
Paul Hawken, Author. The Ecology of Commerce, Natural
Capitalism and Blessed Unrest
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The TNS framework is the most rigorous, scientifically-based,
and practical sustainability methodology on the planet.
- Bob Willard, author of the Sustainability Champions Guidebook, The
Sustainability Advantage and The Next Sustainability Wave, and 6-year TNS Canada
What others say...
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oar em er
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What really impressed me working with [TNS] was their ability
to take the principles of sustainability, understand the business
model they were being plugged into and come up with clear and
concise statement of what that means for the business.
Business Example: Nike
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Jim Goddard, Director of Considered Innovation, Nike.
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Interface
As we climb mount Sustainability, with the four
Business Example: Interface
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,
better than ever on bottom line business. This is
not at the cost of social or ecological systems,
but at the cost of our competitors who still
havent got it.
Portland US, October 2007, Ray Andersson, President, Founder and CEO, Interface. Inc.
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"It was not until at least ten years later, we understood
how much money Electrolux had saved and earned from
applying the TNS Framework to foresee changes onmarkets and legislation".Leif Johansson, CEO Volvo and former CEO Electrolux
Electrolux
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Our approach tosustainability is
Educating 55.000 employees
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ase on emodel set out in
The Natural Step
IKEA
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Contacts
The Natural Step Global Network - Italy BranchVia Malpighi 1 - 20129 - Milano
2011 The Natural Step
Eric EzechieliPresident
[email protected]: + 39 02 898 668 22Mobile: +39 348 60 600 60
Helping you take strategic steps toward sustainabilityResearch for Real Change | Training for Leaders | Coaching for Role Models | A Movement for Change
www.thenaturalstep.org