to build marketing plan for incresin walk-ins at hush puppies
TRANSCRIPT
AKASH ARORA
Research Methodology
To Build a Marketing plan for increasing Walk-ins at Hush Puppies.
Objective Of Study
Primary Objective: To understand the consumer mindset and improve sales at
the Hush Puppies stores.
Secondary Objective Selling Strategy Brand awareness level and mindset of the consumers Consumer Perception and Expectation Strength of the competitors
Our Role
• Collected surveys from the customers who came to shop at hush Puppies.
• Style Descriptions for Hush Puppies Articles based on the details provided by HP merchandising team.
• Devised E-Mail Templates draft for the website.
• Hush Puppies India website Analysis.
• Made Marketing Plans For Hush Puppies with all the costing included.
Limitations Faced While Performing Surveys
The Walk-ins were low on weekdays.
Many Respondents refused to answer.
We had to change the questionnaire midway making the previously taken survey unusable.
Some Survey Statistics
Style discerption for Hush Puppies article
Hush Puppies E-mail Templates
Online Research for Hush Puppies Indian website
Marketing Plan
Marketing Plan
Findings
Origin Of Hush Puppies
In India Hush Puppies is considered a Formal shoe brand. However, it is originally a smart casual brand.
Strengths of Hush Puppies is the level of comfort which their shoes offer.
Recommendations
Include more variety for women
To increase promotions of Hush Puppies.
THANK YOU !!!