to bundle or to nest? that is the question
TRANSCRIPT
© WIBU-SYSTEMS AG 2016 - To Bundle or To Nest? 1
Ruediger Kuegler | VP [email protected]
Stefan Bamberg | Senior Key Account [email protected]
To Bundle or To Nest
16 November 2016
Speaker 3
© WIBU-SYSTEMS AG 2016 - To Bundle or To Nest? 2
To Bundle or to Nest
16 November 2016
That’s the question!
© WIBU-SYSTEMS AG 2016 - To Bundle or To Nest? 3
Features On Demand
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Features On Demand
What does Features On Demand mean? Selling software in different configurations
Modular licensing
Why shall I use Features On Demand? Low-cost entry offers for new customers
Possible increase in sales with after sales business
Flexible pricing
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The Challenge: Individual Packages for Each User
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Software• Basic Module• Single User
• Additional Module• Single User• 30 days
Software• Basic Module• 10 Users
• Additional Module• 10 Users
Software• Basic Module• 7 Users
• Additional Module• 5 Users
Software• Basic Module• Single User• Pay-per-Use
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The Solution: One Software Package - Different Licenses
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License• Basic Module• Single User
• Additional Module• Single User• 30 days
License• Basic Module• 10 Users
• Additional Module• 10 Users
License• Basic Module• 7 Users
• Additional Module• 5 Users
License• Basic Module• Single User• Pay-per-Use
Software Software Software Software
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Two Typical Use Cases
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Single Products - Sold in Bundles
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Feature Home Professional Enterprise
Word Processor + + +
Spreadsheet + + +
Presentation + + +
Messaging Lite +
Mail Client + +
Database +
Messaging for Business +
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Same Modules in Different Applications
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Feature Cutting Bending Punching
Basic Feature + + +
Cutting Optimization o - -
Data Import o o o
CAD o - o
3D Modelling o o o
NC-File Export o o o
Reporting o o o
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Realization Options
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Realization Options
Option A: Each module has its own Product Code
Option B: Each module is a bit in the Feature Map
Option C: Own bitmask in Extended Protected Data
Option D (Universal Firm Code): Each module has its own Product Code
Structuring in Nested Product Items
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Comparison of the Realization Options
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Feature Option AProduct Code
Option BFeature Map
Option CProtected Data
Option DNested Items
Security +++ ++ + +++
Number of Modules 2,000 32 >2,000 2,000
Updates with CodeMeter License Central Simple Complex Individual Simple
Grouping Licenses in the Runtime - Yes Yes Yes
Borrowing Licenses Individual Complete Complete Complete
Individual Expiration Date Yes - - Yes
Individual Counter (Pay-Per-Use) Yes - - Yes
Individual Number of Concurrent User Yes - - Yes
Firm Codes All All All Universal
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Package Sample
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Single Products - Sold in Bundles (1)
Each Module / Product is assigned its own Product Code Each Module / Product is created as a separate item in CodeMeter License
Central The packages are created as bundles in CodeMeter License Central
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Single Products - Sold in Bundles (2)
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Feature Home Professional Enterprise
Word Processor 1000 1000 1000
Spreadsheet 2000 2000 2000
Presentation 3000 3000 3000
Messaging Lite 4000
Mail Client 5000 5000
Database 6000
Messaging for Business 7000
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What are Product Bundles?
Product Bundles simplify the sale of modular licenses with CodeMeter License Central Related products
Additional options can be checked or unchecked
Product Bundles simplify the configuration of items in CodeMeter License Central The same item can be used in several Bundles; a single change to it will
automatically affect all derivatives
Convenience when products consist of several Product Codes
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How do Product Bundles work?
Sale Selecting optional modules
Entering the order-specific parameters
Activation Merge: Bundles are managed as a single product and can only be activated /
deactivated together
Separate: Bundles are managed as individually activated parts
Inside CmContainers Simple list of Product Items without any knowledge of the relations between them
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Configuration of a Bundle with Necessary / Merge / Merge
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Sale of a Bundle with Necessary / Merge / Merge
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Activation of a Bundle with Necessary / Merge / Merge
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Licenses in a Bundle with Necessary / Merge / Merge
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Configuration of a Bundle with Necessary / Separate / Separate
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Sale of a Bundle with Necessary / Separate / Separate
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Comparison of Sales: Separate / Merge
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Activation of a Bundle with Necessary / Separate / Separate
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Comparison of Activations: Separate / Merge
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Licenses in a Bundle with Necessary / Separate / Separate
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Comparison of Licenses in the CmContainer: Separate / Merge
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Each Module / Product can be borrowed separately
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Module Sample
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Same Modules in Different Applications
Alternative 1: Each module in each application is assigned a unique Product Code
Realization as single items, bundles or Nested Product Items
Context of the module is given by Product Code range
Alternative 2: Each module is assigned a unique Product Code, regardless of the application it
belongs to
Realization as Nested Product Item
Context of the module is given by parent item
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Alternative 1: Product Code per Module / Application
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Feature Cutting Bending Punching
Basic Feature 5000 6000 7000
Cutting Optimization 5001 - -
Data Import 5002 6002 7002
CAD 5003 - 7003
3D Modelling 5004 6004 7004
NC-File Export 5005 6005 7005
Reporting 5006 6006 7006
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Alternative 1aBundle
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License Configuration with Opt-In / Opt-Out
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Sale of Licenses with Opt-In / Opt-Out
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Activation Separate
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Licenses in CmContainer
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Each Option can be borrowed separately
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Alternative 1bNested Product Items
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ModuleItemParent defines Transfer Type and Product Code …
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… ModuleItemParent contains ModuleItems
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ModuleItem Contains only Minimal Data
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Creation of ModuleItems
Options are inherited from parent item: CmContainer Type (CmDongle, SmartBind, …)
Transfer Type (Borrowing)
ModuleItems cannot contain other ModuleItems Options can be inherited from parent item:
License Quantity should be inherited
Override is possible (Influence on borrowing)
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Sales and Activation of Nested Product Items
Configurable options Fixed / Opt-In / Opt-Out during sales process Order specific parameters similar to bundles
Mainly in ModuleItemParent, because they are mainly inherited
Activation separate or merged Mainly merged
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Licenses in the CmContainer
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Comparison Licenses: Nested Product Items / Bundles
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The Application is (only) borrowable as a whole
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Comparison Borrowing: Nested Product Items / Bundles
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Different Applications in one CmContainer
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Different Applications: Nested Product Items / Bundles
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Same Modules in Different Applications
Alternative 1: Each module in each application is assigned a unique Product Code
Realization as single items, bundles or Nested Product Items
Context of the module is given by Product Code range
Alternative 2: Each module is assigned a unique Product Code, regardless of the application it
belongs to
Realization as Nested Product Item
Context of the module is given by parent item
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Alternative 2: Product Code per Module
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Feature Cutting 5000 Bending 6000 Punching 7000
Basic Feature 1000 1000 1000
Cutting Optimization 1001 - -
Data Import 1002 1002 1002
CAD 1003 - 1003
3D Modelling 1004 1004 1004
NC-File Export 1005 1005 1005
Reporting 1006 1006 1006
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Alternative 2 – Same Product Codes
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Comparison: Alternative 2 / Alternative 1
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Comparison: Alternative 1 / Alternative 2
Difference mainly in software implementation Alternative 1 supports all 3 options
Single items
Bundles
Nested Product Items
Alternative 2 supports only Nested Product Items
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Software Implementation
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Software Implementation
CmAccess2(Firm Code, Product Code) WupiCheckLicense(LicenseId) Encryption with AxProtector (separate Dll) Encryption of individual functions with IxProtector Encryption of methods or classes with AxProtector .NET and AxProtector
Java
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Summary
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Comparison of the Realization Options
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Feature Option AProduct Code
Option BFeature Map
Option CProtected Data
Option DNested Items
Security +++ ++ + +++
Number of Modules 2,000 32 >2.000 2,000
Updates with CodeMeter License Central Simple Complex Complex Simple
Grouping Licenses in the Runtime - Yes Yes Yes
Borrowing Licenses Individual Complete Complete Complete
Individual Expiration Date Yes - - Yes
Individual Counter (Pay-Per-Use) Yes - - Yes
Individual Number of Concurrent User Yes - - Yes
Firm Codes All All All Universal
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To NestTo Bundle
To Bundle or To Nest?
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Only in CodeMeter License Central
Simplifies the sales process
Simple configuration in CodeMeter License Central
Flat list in CmContainer
Single borrowing Also different license quantities
Workflows in ISV’s interface
Grouping in CodeMeter Runtime
Same Product Codes in different applications are possible
Less storage space in CmContainer
Complete borrowing Different license quantities are not
supported
Convenient for the user
Deutschland: +49-721-931720
USA: +1-425-7756900
China: +86-21-55661790
http://www.wibu.com
Germany: +49-721-931720
USA: +1-425-7756900
China: +86-21-55661790
http://www.wibu.com
© WIBU-SYSTEMS AG 2016 - To Bundle or To Nest? 61
Thank you very much for your attention!
16 November 2016