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Page 1: faculty.wharton.upenn.edu · to customerize Customer determined pricing (priceline.com; auctions); Value- based pricing models Integrated, interactive, and customized marketing communication,
Page 2: faculty.wharton.upenn.edu · to customerize Customer determined pricing (priceline.com; auctions); Value- based pricing models Integrated, interactive, and customized marketing communication,
Page 3: faculty.wharton.upenn.edu · to customerize Customer determined pricing (priceline.com; auctions); Value- based pricing models Integrated, interactive, and customized marketing communication,
Page 4: faculty.wharton.upenn.edu · to customerize Customer determined pricing (priceline.com; auctions); Value- based pricing models Integrated, interactive, and customized marketing communication,
Page 5: faculty.wharton.upenn.edu · to customerize Customer determined pricing (priceline.com; auctions); Value- based pricing models Integrated, interactive, and customized marketing communication,
Page 6: faculty.wharton.upenn.edu · to customerize Customer determined pricing (priceline.com; auctions); Value- based pricing models Integrated, interactive, and customized marketing communication,

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