to dos & not to dos that move business forward

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That Move Business Forward

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Embracing Mistakes

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• Tweak and refine image and branding for at

least a year

• Test market place response by conducting lots

of reality research

• Trust your gut

• Remember everyone has an opinion, so filter

with your strategic sieve

• Use your mission and core values as a

benchmark for yes and no

• NO is a good thing

• Remember you are an expert with value

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Embracing Mistakes – Not To Dos

• Go in with your eyes closed

• Forget WIFM

• Lose your passion

• Stop seeking solutions and resources

• Compare yourself to “Susie Seems So

Successful”

• Be afraid of change

• Dismiss the customer

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Do It. See It.

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Do It. See It. Then You Will Believe It

• URL, website, social media and digital

footprint

• Practice: “I am founder, owner, genius

behind, creator of….”

• Network

• Cultivate Circles of Influence

• Complete TST Business Basics Worksheet

•

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Do It. See It. - To Dos

• Define success

• Follow up

• Benchmark

• Accountability

• Track

• Flexibility to stay the course or detour

• Celebrate

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Do It, See It. - Not To Dos

• Get derailed by shiny object syndrome

• Lose focus listening to everyone’s opinion

• Forget you and your sieve

• Fall subject to: FEAR - False Evidence

Appearing Real

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Entrepreneur Realities

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1. Solopreneur doesn’t have to be solo

2. Home office doesn’t have to always be at

home

3. Money is always a concern

4. “No” is one more step toward “Yes”

5. Hours are 24/7

6. Understand how to strike when the iron is hot

7. A plan is worthless without the follow up plan

8. It takes three to five years to turn a profit

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• Set weekly, quarterly, yearly goals

• Find an infrastructure that works for you

• Invest in free – then upsell

• Take advantage of Kansas City’s rich resources

• Set limits and boundaries (ie: repeated prospect

coffee appointments)

• Include and balance client/customer, business

development, pipeline, present and future in

weekly activity

• Research

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• Neglect the 90-day pipeline particularly when success is at your door

• Forget “you” time

• Underestimate your value and the value of your product/service

• Misunderstand the value of free, nor the cost of free

• Forget or shy away from “the ask”

• Lose sight of your personal mission, your passion, your commitment to your dream

Entrepreneur Realities – Not To Dos

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ard Kansas City Small Business Resources

Women’s Business Center

KC Source Link

Non Profit Connect

Chambers of Commerce

Johnson County

Community College

-- KSBDC

-- Entrepreneurship Program

StartKC

eWomen Network

Aspire KC

Smart Connect KC

ACA (American Club

Association)

ECJC

Laura Wynn Linking

Professionals

Constant Contact (Paige Cahill)

Thinking Bigger Events &

Calendar

Kauffman Foundation

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LinkedIn Groups

Google Alerts

hubspot.com

chrisbrogan.com

hbr.org

Inc.com

grammar-monster.com

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2

Terri S Turner

[email protected]

913.406.8636

Website:

terristurner.com

Facebook: facebook.com/tstbusinessstrategies

LinkedIn: linkedin.com/in/terristurner

Thank You