to google or not to google
DESCRIPTION
This presentation was developed for the Online In Service Breakout session in Winter quarter, 2013. Searching for academic sources on Google can be a struggle. Many students aren’t even aware that their searching is flawed. Learn about issues that arise when Google (or an-other web search engine) is the only research tool for students. We’ll take a look at how filter bubbles and content farms can affect your search. We’ll also take a look at some of the positive features and strengths of Google. Final-ly, you’ll learn ways to steer your students toward the library and reliable sources. By making the library easier to use, stu-dents will be less likely to go straight to Google.TRANSCRIPT
Elaine Settergren; [email protected] Alyssa Novak; [email protected]
Globe Education Network
To or not to
Where do you get info?
Challenges and advantages of using Google and the Library
Information in the Digital Age
How many Online Adults use search engines to find information on the web?
Stats about Internet Search
(Purcell, Brenner, & Rainie, 2012, “Summary of Findings” and “Main Findings”)
Usage80
82
84
86
88
90
92
20042012
84%
91%
Search Engine Users
Accurate & TrustworthyOther
Users think that most or all the information they find as they use search engines is accurate and trustworthy.
Stats about Internet Search
73%
(Purcell, Brenner, & Rainie, 2012, “Summary of Findings” and “Main Findings”)
Number of Searches (Billions)
0
2
4
6
8
10
12
GoogleMicrosoftYahoo!
Search Engine Use
GoogleAll other
83%
Stats about
(Purcell, Brenner, & Rainie, 2012, “Summary of Findings”; comScore, 2013)
11.8
Information Overload
Ads
Overview of Content Farms: http://www.npr.org/2011/04/21/135514220/webs-content-farms-grow-audiences-for-ads
Latest News on Content Farms: http://searchengineland.com/library/content-farms
Content Farms
Video Overview: http://blog.ted.com/2011/05/02/beware-online-filter-bubbles-eli-pariser-on-ted-com/
Filter Bubbles
Filter Bubbles – no “standard Google”
Turn off personalization: http://support.google.com/accounts/bin/answer.py?hl=en&answer=54048
Filter BubblesNot Signed in:1. Delete cookies2. Or “opt out”Signed in: 3. “Hide personal
results”4. Or remove Google
Web History
CurrencyReliabilityAuthorityPurpose
CRAP
Sources?
Read it.
Keep it simple. Describe what you want in as few terms as possible.
Think of how the page you want will be written. Use words that are likely to appear on the page.
Use descriptive, specific words. Avoid general or common words.
Search Tips from
1
2
3Slides 15-18 developed by:Trent MaverickTasha Bergson-Michelson
Use Search Operators
+
%" "
*
_
( )>
!
$ #
&
- excludes words
~ includes similar words
OR includes one, the other, or both words
“” include only the exact phrase
Calculator: [224.6 + 791 + 3]
Conversions: [5 gallons in ounces]
Spell Check: [neccesary]
Dictionary: [define nebulous]
Public Data: [unemployment rate california]
Useful OneBox searches
http://digitalcommons.macalester.edu/libtech_conf/2012/sessions/28/
Stats about Libraries
.23 1.54GPA Retention
Librarians to help you!
Library is the best at…
Privacy – no personalization or filter bubble Balance
Library is the best at…
No Content Farms Scholarly
Library is the best at…
Library makes scholarly easy
The Library is overwhelming too!
Where to search?
Become informed
Librarian
Collaborate with your Librarian
Require Library Sources
Unit 6 Assignment
This assignment is devoted to researching your specific public health topic. Find at least five peer-reviewed articles related to your topic. Use the Online Library to find quality articles.
What do you think?
Does it matter where you get info?
Life After Graduation
Wordle: http://tamasonline.com/index.php/2012/01/24/multiliteracies-evomlit/
Thanks!
Elaine Settergren; [email protected] Alyssa Novak; [email protected]
Globe Education Network
Overview of Content Farms: http://www.npr.org/2011/04/21/135514220/webs-content-farms-grow-audiences-for-ads
Latest News on Content Farms: http://searchengineland.com/library/content-farms
TED talk on Filter Bubbles: http://blog.ted.com/2011/05/02/beware-online-filter-bubbles-eli-pariser-on-ted-com/
Turn off Personalization in Google: http://support.google.com/accounts/bin/answer.py?hl=en&answer=54048
Google Search Education Lesson Plans:https://sites.google.com/site/gwebsearcheducation/lessonplans
Google’s search Tips & Tricks:http://www.google.com/insidesearch/tipstricks/ LifeHacker’s Evaluation Techniques: http://
lifehacker.com/5950871/how-to-spot-truth-in-the-sea-of-lies-rumors-and-myths-on-the-internet
Resources
comScore, Inc. (2013, January 11). comScore releases December 2012 search engine rankings [Press release]. Retrieved from http://www.comscore.com/Insights/Press_
Releases/2013/1/comScore_Releases_December_2012_U.S._Search_Engine_Rankings
Purcell, K., Brenner, J., & Rainie, L. (2012, March 9). Searchengine use 2012. Pew Internet & American Life Project. Retrieved
from http://www.pewinternet.org/Reports/ 2012/Search-Engine-Use-2012.aspx
University of Minnesota. (2012). Library Data and Student Success [PowerPoint Presentation from the Lib Tec Conference]. Retrieved
from http://digitalcommons.macalester.edu/libtech_conf/2012/sessions/28/
References List