to hiring and attracting · millennials • do not identify as much with the work they do as with...
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© 2015 IHS
Richard ClaytonChief correspondentIHS Maritime & Trade
What
Africa’s
Millennials
need to know
And why I’m the wrong
person to tell them
2Afrimari / March 2016
© 2015 IHS. ALL RIGHTS RESERVED.
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“An innovative approach to hiring and attracting harbor truck drivers”
“Finding new talent –Ask not what Millennials
can do for you, but what you can do for them”
3Afrimari / March 2016
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Generation game Millennials
1982-2004
4Afrimari / March 2016
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Generation game Baby Boomers
1946-1964
Millennials
1982-2004
5Afrimari / March 2016
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Generation game Baby Boomers
1946-1964
Generation X
1964-1982
Millennials
1982-2004
6Afrimari / March 2016
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Characteristics of Millennials
• Do not identify as much with the work they do as with their life progress as a whole
• More engaged with work-life balance
• No interest in nose-to-the-grindstone
• Strong sense of social community
7Afrimari / March 2016
“Working in southern California, a three-day weekend is very appealing”
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Characteristics of Millennials
• Seek jobs with flexibility in work day and time
• Move between jobs regularly, often for little more money
• Show less loyalty to a specific company
• More opportunistic
• Ask for what they want rather than accept what they have been given
8Afrimari / March 2016
“Millennials are rejecting health insurance because they are still at home and can claim on their parents’ policies”
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Characteristics of Millennials
• Want to be taken seriously and do their best to hit targets
• Want to be identified as individuals, not as a rank on a corporate ladder
• Regard evolving technology and a healthier work-life balance as normal
• Recognise the value of hard work
9Afrimari / March 2016
“I’m a surfer first, a manager second”
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Characteristics of Baby Boomers
• Value corporate structure and their place within it
• Value loyalty and hard work
• Hobbies and family life happen when work has finished
• Struggle to adapt to the pace of change
• Uncomfortable with different expectations for different generations
10Afrimari / March 2016
“I wasn’t offered paternity leave when my children were born!”
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Tension
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Generation game:A solution
Baby Boomers
1946-1964
Generation X
1964-1982
Millennials
1982-2004
12Afrimari / March 2016
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© 2015 IHS
Why Generation X matters
• Generation X is the link between the Baby Boomers and the Millennials
• They understand the value of loyalty yet push for an improved work-life balance
• They embrace innovative technology yet have a long-term vision for the business
13Afrimari / March 2016
© 2015 IHS. ALL RIGHTS RESERVED.
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Will Africa be the next China?
• No, because there are too many vested interests at play
14Afrimari / March 2016
What can we do to make Africa the next China?
Generate a creative tension in African business between Baby Boomers in leadership roles, Generation X wanting to get into senior positions, and Millennials who have enthusiasm and determination