To San Francisco October 7-11 2006

Organised by: The Trade Council of Iceland

Icelandic Business Delegation

San Francisco, California

Multi-sectoral mission to San Francisco:October 7-11

2006

Objectives

1. Strengthen present business relations in the market.

2. Explore new opportunities, buying or selling.

3. Establish new business relations.4. Look for strategic partnerships.5. Identify new sales leads which can

lead to concrete business deals.

This is a multi-sectoral mission.

Who Should participateParticipants can be: investors, producers, exporters, importers and service providers interested in:

Strengthening existing relationships

Exploring the area for investing and/or selling products and services

Sellers and buyers looking for intersting business opportunities.

Those planning to start business or building a strategic relationship with local companies.

Estimated costs for SFO delegation

Expenses for each participant

Flight (economy class) ISK: 75.000

Hotel expenses 4 nights in San Francisco @ USD 250 ISK: 75.000Delegation participation fee with partner search service ISK: 160.000

Total estimated cost. excl. daily expenses with partner search serviceISK: 310.000

Delegation pariticipation fee for exploratory mission ISK: 80.000

Total estimated cost. excl. daily expenses without partner search service ISK: 250.000

NOTE!1) These expenses are an estimate and meant for guidance only.2) In order to maintain an important level of standard and comfort, the group meetings will be held

in 4-5 star hotels 3) Expenses presented here do not reflect the actual total cost of a promotional campaign

7th – 11th OCTOBER 2006

Individual company costs• Partner search• Travel, hotel and transportJoint costs• Publication of brochure/leaflets • Promotional campaign in SFO• Local transportation cost in SFO• Reception costs• Rent of facilities, refreshments during meetings.

Main expenses

Example of stand organisation

Why a Business Delegation?

• A Business Delegation is a cost effective event for companies. Within a few days they can visit and meet with prospective trade partners.

• A Business Delegation is an opportunity for companies to ‘test’ new markets, establish useful contacts, learn about the culture and business aspects of the countries.

• A Business Delegation is an opportunity to network with other participants of the trade mission.

• A group of companies from more countries are more likely to generate general interest from the market environment visited.

Example of meeting room facilities

Project Time Line

25th of Aug. • Deadline for application with company profiles and description of preferred

partners delivered to the Trade Council05th of Sept. • Target group list for San Francisco ready5-10th of Sept • Email/ inivitations sent out, using the target group list.10th of Sept. • Deadline for delivering all material (pictures) for brochure to the Trade Council. 20-29th of Sept • Press Release in SFO1th of October • Meeting plan for business meetings ready and sent to participants 7th October • Departure to San Francisco

Example of meeting room facilities

Agenda October 7-11Saturday October 7departure for San Francisco w. FI617 17:10 arrive SFO 19:05. Sunday – Resting, possibe excursion to Napa valleyMonday 10:00 Meeting for the Icelandic participants of the Trade Delegation;

Briefing on important elements of doing business in the US. Participation from local experts on marketing in the Bay area.marketing in the bay area – Do’s and Don’ts?

12:30 Light lunch - Tade show from Iceland, Presentation on the business environment in Iceland to an invited audience from the business community.13:30 Business to business meetings with companies that have been approached through the partner search services of the Trade Council 17:00 End of business meetings

Evening: Networking buffet. Participants have an opportunity to ivite special guests of the delegation to the dinner

Tuesday and Wednesday 09:00 Continued B2B meetings and follow up from previous day 13:00 Company visit / Study tour to a prominent company in the Bay area

or in Silicon Valley. Choice of company to visit will be tailored to the needs of the delegates

Wednesday October 1123:35 Departure from San Francisco to Iceland

Thursday15:00 Arrival in Iceland

Agenda (cont.)

Explanations:1. B2B are meetings organised with the participation of possible importers, agents and retailers, etc., present for the promotional campaign.2. Private meetings are intended for those that have organised their own meetings, as well as providing the opportunity to follow-up on any interesting group meetings. 3. Dates for the programme of the business delegation are subject to changes.

Choice of hotels

• In San Francisco

To be confirmed

Negotiating with a few hotels for rates around USD 220-250/night

Travel Itinerary

Suggestion:

SATURDAY 7 OCT. FI 671 17:10 REK-SFO 19:05DURATION 8:55WEDNESDAY 11. OCT. FI 670 23:35 SFO- REK 14:55 (12 OCT)DURATION 8:20SATURDAY 14. OKT FI 670 23:35 SFO- REK 14:55 (15 OCT)DURATION 8:20

-RESERVATION NUMBER(S)

-ISK 74.860.- Incl. tax

*Ekki um að ræða eiginlega hópferð, svo hver og einn sér um að panta flug fyrir sig en þar sem sætaframboð er takmarkað hefa verið tekin frá nokkur sæti á ofangreindum dögum og númeri sem þátttakendur geta notað til að fá hópfargjald.•búin að taka frá 20 flugsæti; út 7.okt og 10 sæti heim 11.okt og 10 sæti heim 14.okt.

Further information will be provided by:

Trade Council of IcelandSvanhvít AðalsteinsdóttirTel: 511 4000 / GSM 824 4386 Fax: 511 4040E-mail: svanhvit@icetrade.is