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8 INSIDER SECRETS TO SELLING YOUR HOME WITHOUT SPENDING A LOT OF TIME OR MONEY

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8INSIDER

SECRETSTO SELLING

YOUR

HOMEWITHOUT

SPENDING A LOT

OF TIME OR

MONEY

Are you considering selling your home but you’re not sure

where to start? Does the thought of listing your home and

getting it ready to show stress you out?

We are Scott and Kristine Oldroyd, a husband-and-wife Realtor

team with 30 years of experience buying and selling homes in

Utah. We are committed to making sure your home selling

experience is as painless as possible. We have been helping

home owners all across Utah sell their homes quickly, easily,

and at the highest price possible.

To get you started, I’ve created a list of the most useful and

effective secrets to prepare your home to sell quickly for top

dollar, without any stressful or expensive renovations.

So sit back and relax. We’re here to help.

Your Journey Towards Getting

For Your Home Begins Here.TOP DOLLAR

Sincerely,

DEARHOMESELLER,

Scott and Kristine Oldroyd(801) [email protected]

INSIDER SECRET #1:YOUR PRICE IS CRITICAL

When it comes to Utah Real Estate, we know what sells and what doesn’t… and often, the reason is price. Correctly pricing your home is the single most important factor in preparing your home for sale.

In fact, price makes up 75% of the marketing because in most cases, price is what attracts potential Buyers to your listing in the first place. The internet has opened a wealth of information on property sales history and data, so Buyers are better informed now more than ever.

Buyers know when a home is priced fairly, and will make a decision quickly whether it’s worth seeing or not. If your price is lower than fair market, you will certainly attract Buyers but risk losing out on extra money in your bank! If you start out your listing price too high, you will miss out on offers and it will sit on the market, raising a red flag to potential Buyers.

Since it’s critical to get it right, here’s a look at our top pricing strategies:

PRICING STRATEGY #1: PRICE AT MARKET VALUE

We will do an in-depth comparable market analysis in order to accurately determine the ideal home listing price. This is the safest strategy to get a good price and sell quickly. To determine the market value of your home, we look at:

• comparable active listings on your street and in your neighborhood; • recent sales of similar properties in your and nearby neighbourhoods;• current market conditions;• the finishes, condition, and size of your home; and• its location – what’s happening in your area now and what’s expected to change in the

foreseeable future.

IT’S 100% FREE

Want To Find Out How Much

Your House Is Worth?

IT MIGHT BE WORTH MORE THAN YOU THINK!

Click here

to get your

home evaluation

PRICING STRATEGY #2: PRICE BELOW MARKET VALUE AND HOPE FOR A BIDDING WAR

This can be an effective way to generate enough interest in your home that multiple Buyers want to make an offer on your home, thus driving up its price.

PROCEED WITH CAUTION…

Pricing your home below market value with the intent of getting multiple offers is primarily effective in a Sellers Market and when there is a limited supply of your type of property for sale. This strategy is not always successful! You may lose out on extra money in your bank but undervaluing your property.

A HORRIBLE STRATEGY: PRICE ABOVE MARKET VALUE AND PRAY

There’s plenty of evidence out there that proves that properties that sit on the market because they are priced too high end up getting a lower price than they would have, had they priced otherwise. A home that’s priced above market value will be overlooked by qualified Buyers because they recognize they can get better value elsewhere. Is your price point helping sell your home, or helping sell your neighbors home that is priced lower?

Beware: Buyers are weary of houses that have been on the market for too long and are less likely to make an offer, even after the price is lowered.

INSIDER SECRET #2:PHOTOGRAPHY IS CRUCIAL

The first time a Buyer will see your home is online, and the pictures of your home can make a huge impression on the Buyer – either positive or negative. In order to sell your home, you need Buyers to look at your listing and want to see it in person!

When you work with us, we provide free professional photography of your home! With top-quality photography, your house will stand out from the thousands of other home listings and increase the aesthetic value of your home. Great photography will not only get Buyers to view your listing and schedule a showing, but sets a great first impression. We will make your home look irresistible, resulting in more offers for a higher selling price.

❑ Lawns mowed❑ Patio furniture clean and uncluttered ❑ Bicycles, children’s toys, etc. stored

neatly❑ Driveway and sidewalk clear of debris❑ Trees pruned, hedges trimmed❑ Flower beds weeded and tidy❑ Dead plants replaced

The Listing Photo

The listing photo is the single-most important picture, the one chosen to represent your home listing. This picture can determine whether or not a Buyer will view your home listing at all! Having a high-quality professional picture of your home is crucial to attract interested Buyers.

Interior and Exterior Photos

Once the Buyer is viewing your listing, they will make a decision in the first 2-minutes whether or not they are interested in spending more time looking at your house. Having a variety of quality pictures enables the Buyer to take a virtual tour of your home. They can see the layout, the room sizes, and the key features. If they love what they see, they will schedule a showing!

Aerial and Drone Photography

Next level photography, such as aerial and drone footage, drastically increases the aesthetic appeal and value of your home. It showcases the land, neighborhood, views, and displays the uttermost quality and value. Professional photography is included when you choose to work with us to sell your home. For qualified homes, we will add aerial and drone photography! Contact us to see if your home qualifies for this unique upgrade.

INSIDER SECRET #3:CURB APPEAL MATTERS

You never get a second chance to make a good first impression, so don’t underestimate the power of an appealing front exterior. This is the first thing buyers see when they visit your home; make their first impression last.

PRO TIP

Most people have already made up their mind about your home before they even step foot into it. If they see that your lawn isn’t cut or there are cracks in the windows, they’ll assume that you haven’t taken care of the interior either. That could mean big bucks for them to fix.

The emotions your Buyers feel when they walk up to your property will follow them throughout their entire viewing experience.

To make your prospects fall in love with your house from the get go, ensure the following:

Note: Having healthy flower beds and plants is a great way to make your home more welcoming, but for some Buyers, this means high maintenance.

Consider using flower pots, and plant sparingly, to give the appearance of an easy to maintain landscaped property.

❑ Lawns mowed❑ Patio furniture clean and uncluttered ❑ Bicycles, children’s toys, etc. stored

neatly❑ Driveway and sidewalk clear of debris❑ Trees pruned, hedges trimmed❑ Flower beds weeded and tidy❑ Dead plants replaced

TIP

INSIDER SECRET #4:KITCHENS SELL HOMES

So you thought you were selling a home? Nope. You’re selling a kitchen! That’s right! The kitchen is the heart of the home and for many Buyers, it’s what sways them to write up an offer.

If you have an outdated kitchen, don’t worry. You don’t need to spend a fortune on renovations. A few inexpensive fixes can bring any old kitchen to life.

Consider replacing the hardware on your cabinet doors, installing a new faucet, and adding a fresh coat of paint. If your countertop is in desperate need of fixing, a low-cost laminate countertop from Home Depot can make a world of difference. While you're at it, de-clutter that countertop and get rid of any old appliances (blenders, juicers, etc.) to give the appearance of more prep space. If your cabinets are in rough shape, take a weekend and paint them to freshen them up; or apply some Restore-A-Finish and get your wood cabinets looking like new again.

If your appliances are seriously outdated and you have a bit of extra money, consider replacing just one with a high-end stainless steel appliance (a new fridge for example). A single high-end appliance will give your Buyers the appearance that everything else is more higher-end then it actually is.

TIP

INSIDER SECRET #5:LIGHTING DOES WONDERS

Good lighting is one of the biggest desires that most Buyers are looking for. Think about it. Have you ever walked into a house and said, “This house is so dark” or "Wow, it’s so bright!”? It’s just one of those things you notice right away.

Fixing the lighting in your home is one of the easiest but most effective upgrades you can make. Best of all, it doesn’t cost a lot of money and it’s a quick fix.

Here are a few things you can do to improve the lighting in your home:

✓ Take down any old, dark drapes and clean all of your windows inside and out.

✓ Replace all of your light bulbs with higher wattage bulbs using a warm white color.

✓ Cut any overgrown plants outside that might be blocking any sunlight.

✓ Replace any old lamp shades or add new floor lamps in rooms that are darker.

✓Make sure that all of your lights are working, especially in darker areas like basements, dens, and rooms without windows.

If you want to get fancy, replace your entrance light and hallway ceiling lights with updated fixtures. You don’t need to spend a lot of money, but the modern chandelier in the entrance will impress your Buyers as soon as they walk into your home.

TIP

INSIDER SECRET #6:UPDATE, DON’T RENOVATE

To avoid the high cost of replacing all your carpet, consider hiring a professional carpet cleaner. Not all carpet cleaners are the same! Pay a little extra for a top-quality provider, and they can make your carpet look like new.

Need help getting your house ready to show? We can offer you our personally recommended Provider List based on our years of experience.

Most importantly: Clean, clean, clean! Even an outdated home that is spotless can show really well. Scrub the grout in the bathrooms and remove the cobwebs from the basement. You want to go top to bottom without missing a single spot.

WANT FREE PROFESIONAL HOUSE CLEANING?How a home looks and feels will affect a Buyer’s perception of how much it’s worth. Maximize your time by letting us help you do some of the work. When you work with us , we will hire a professional house cleaner at no cost to you!

TIP

If you don’t have the budget to renovate, focus on simple and inexpensive fixes that you can quickly tackle on your own.

A new coat of paint will go a long way to freshen up and brighten your home. Replacing door handles, cabinet hardware, old light fixtures, yellowed air duct plates, and outdated mirrors are all simple updates that are inexpensive and easy to do.

Have any unfished projects? This is the time to wrap them up and showcase your home at its best. Fix those leaky taps and closet doors that have fallen off their tracks – buyers will check these!

INSIDER SECRET #7:STAGING IS KEY

Did you know that staging your home can potentially increase its value and sell it faster?

Numerous studies have proven that a staged home will typically spend less time on the market, fetch more money, and appeal to more Buyers, than if it were not staged.

Hiring a professional staging company or renting furniture can be costly. Instead, you can add visual appeal, warmth, and beauty to your home by following the simple steps below:

THE KEY TO STAGING IS DE-PERSONALIZING AND DE-CLUTTERING.

❑ Pack away family pictures, unused toys and religious artifacts. Create a blank canvas for Buyers to imagine their belongings in your space.

❑ Remove large furniture from small spaces to convey a feeling of openness.❑ Add new pillows & throws to your chairs and beds to add warmth to your living and

bedrooms. ❑ Set the dishware and add fresh cut flowers to the dining table to create a feeling of

welcome and entertaining.❑ Clean clean clean! The importance of a clean home can not be emphasized enough. A

clean house communicates that the current owner takes pride in their home and maintains it. Cleanliness helps the Buyer feel more comfortable and at home.

Staging can help you sell your home faster and possibly even fetch a higher sale price. If you want to get it listed & sold quickly, staging your home is an important part of the process.

Online Marketing

A whopping 92% of Buyers begin their search for a home online, so being found on the web is critical. When we list your home, we will place the listing in front of thousands of Buyers looking online. Exposing your home to as many online avenues as possible will increase your chances of bringing traffic to your home, resulting in a higher sale price.

Great Photography

Buyers see your home for the first time online, so you need photos that will capture their attention. Professional photography drastically increases the aesthetic value of a home and entices Buyers to view your listing and schedule a showing! We provide photography that highlights your home’s best features and promote a higher sale price.

High-Converting Listing Description

In order for a passive view of your listing to convert into a scheduled showing or an offer, we write a sales-driven listing description highlighting the best features of your home and neighborhood, making your property irresistible to Buyers.

Open Houses

Depending on how much interest there is, you can expect anywhere from 5 to 30 or more people to attend. Weekends are the best days to bring in the most guests, so be prepared to leave your home for 2-4 hours, usually the first weekend after it’s listed.

INSIDER SECRET #8:MARKETING MATTERS

One of the most important aspects of our job is to ensure your home is visible to Buyers. Thus, it’s crucial the marketing plan for your home includes:

Fast Follow-Up

Responding quickly to showing requests and offers is crucial to a positive experience for your Buyers. With two full-time agents on your side, we can offer the ultimate customer service for your Buyer.

Print Marketing

Our team will print feature sheets for your home’s open house so that any potential Buyers who see it will have information and specs to takeaway.

For Sale Signs and SMS Texting

Buyers tend to cruise their target neighbourhoods in search of their dream home, so a For Sale sign on the is lawn always recommended. We also post an SMS QR Code for Buyers to message our chatbot and receive photos and listing details immediately!

TIPS AND TRICKS:STRATEGIES FOR SUCCESS

In order to have the most successful selling experience, here are additional tips and tricks:

STRATEGIES FOR A SUCCESSFUL SELLING EXPERIENCE

Leave Some Renovations for the Buyer

It is possible to strategically avoid some responsibility to update your home. In fact, it can be advantageous to allow the Buyer the opportunity to pick some of the updates according to their own personal preference. For example, if your home needs new carpet, instead of replacing it yourself, we can advertise a “carpet allowance” in the listing and increase the purchase price accordingly. This strategic method enables the Buyer to choose their own style and color and include the cost in their loan payments as opposed to paying out of pocket.

Set Realistic Expectations

As any good agent should, we will give you honest feedback about the condition of your home. We’ll keep you fully informed about market activity and competition so you can properly prepare yourself for likely outcomes. Properties in Utah tend to sell very quickly. After receiving an acceptable offer, the standard contract length is 30 days until closing. The selling process can unfortunately present unexpected and unavoidable roadblocks. We will work hard to reduce any roadblocks and help you navigate the selling process.

Be Socially Discrete

Keen Buyers (and their agents) have mastered the subtle art of snooping at Sellers online before making an offer. Don’t insinuate, in any way, that you’re desperate to sell your home. Don’t spread the news on Facebook that you bought a new house (before your current one sold.) Don’t provide any information about any offers you’ve received.

Let Us Help You

When you work with us, we work hard to create an irresistible home listing for top dollar. We have the network and resources to place your home’s listing in front of thousands of Buyers. We hire professional photographers and cleaners to increase the value of your home and quality of the listing. We work tirelessly to respond to interested Buyers, conduct open houses, schedule showings, negotiate offers and terms, and work out all the fine details. When you work with us, you can get the most money from your home as easily as possible.

BONUS SECRET:CHOOSE THE RIGHT REALTOR

Don’t put your biggest financial asset at risk by selling with the wrong agent or selling by yourself.

WHY YOU SHOULD HIRE US:

Work with a Team!

You get a 2-for-1 Bonus when you work with us! We are both independently licensed Realtors in the State of Utah, and both work full-time to meet your needs. As opposed to a single independent agent, working with a team means you will get results and responses faster with increased availability for you and your Buyers! We will work around your schedule, morning, noon and night to make sure your home is sold for top dollar.

Top Quality Listing for Top Dollar Homes

Every aspect of your home’s listing will be professionally crafted to increase value and drive offers. High quality photography is a critical component to a successful listing. We also write a listing description that will accurately describe all the aspects and highlight features of your home and neighborhood making Buyers fall in love with your property. We have the network and resources to place your home’s listing in front of thousands of Buyers. We can target the appropriate Buyer demographics and interests for optimal exposure.

Free Up Your Time and Energy

By hiring us, you can reduce a LOT of stress and time commitment—getting the most money from your home as easily as possible. We work tirelessly to respond to interested Buyers, conduct open houses, schedule showings, negotiate offers and terms, and work out all the fine details.

With 30 years of expertise, we can go the extra mile to make your selling experience easy and profitable!

What You’ll Get:✓ TWO Full-time Agents✓ Market Analysis Home Valuation✓ Professional Photography✓ Aerial and Drone footage*

*for qualified homes

✓ Professional House Cleaning ✓ Stress-free Experience✓ Great Customer Service

A STRESS-FREESELLING EXPERIENCE

We hope you have found our 8 Insider Secrets useful. You can implement them to sell your home for top dollar. If you’d like to work with an experienced team, please reach out! When it comes to selling your Utah home, we’ve got you covered.

We conduct an in-depth comparable market analysis to determine the perfect listing price for your home. We create a top quality listing with professional photography for your home, and place that listing in front of thousands of potential Buyers. We schedule, consult, negotiate, and handle all the fine details. We make Buyers fall in love with your home. When you work with us, you get the best price for your home and a personal expert to guide you through it every step of the way.

We’d love to help you sell your home for top dollar. If you’d like to get your free market analysis, get started with your listing, or get to know us more, please reach out.

Sincerely,

MAKE SURE TO CHECK OUT OUR LATEST LISTINGSwww.UtahEquityRealEstate.com

Here’s what past clients had to say:

“Scott helped me sell both my mom’s house and my brother’s house . Selling both houses turned out to be an amazing experience thanks to Scott. Hisknowledge of market strategy and his people skills helped things to closequickly and at top dollar. Scott is one of the most ethical and hard workingpeople I have ever met. I had such a great experience I recommended him to allof my kids and three of them have bought houses from him so far and have hadwonderful experiences. I will always turn to Scott for any real estatetransactions I may have in the future.” - Marci C .

“Scott is absolutely the best realtor I’ve ever worked with. To say that hegoes above and beyond for his clients is an understatement. Every step of theway he was there pushing things forward. He fought for us and took care of somany aspects I wasn’t aware of. Scott is the only one I will be going to for help.” - Jon

“Scott and Kristine Oldroyd(801) [email protected]