to social mediaeoplugin.commpartners.com/.../printable_slides_asae... · social media manager •...
TRANSCRIPT
7/14/2010
1
toSocial Media
Wednesday, July 14, 20102:00 – 3:00 pm Eastern Time
Hosted by ASAE Business Services and Boxwood TechnologyHosted by ASAE Business Services and Boxwood Technology
• President
• 20 years of expertise includes: successful branding, strategic marketing, and executive management
• Active ASAE member
• ASAE Board of Directors (2006-2009)
• Director, Recruitment Advertising Services
• Directs sales for ASHA’s Online Career Center
• Moved ASHA’s recruitment advertising from print to online, increasing nonduesrevenue
7/14/2010
2
• Online Community & Social Media Manager
• Develops and implements ASHA's social media strategy
• Avid blogger: MizzInformationwww.Mizzinformation.com
• Director, Advertising Sales and Business Development
• Oversees ASCE’s Career Connections job portal
• Responsible for sales, marketing, and branding of the different media products ASCE offers
Question: How would you describe your organization’s social media presence today?
� Non-existent or very early stages.
� Somewhat active, still building our presence.
� Very active, strong presence.
7/14/2010
3
Your Career Center
Don’t get left out
Can you – and should you – exert control?
7/14/2010
4
Your Career Center
Do it for them.
Doing it “your way” helps them attract more candidates, more efficiently and effectively.
7/14/2010
5
And ensures there’s ONE
go-to resource: you.
A few specifics.
• Disable the ‘Jobs’ tab
• Setup an RSS feed to send jobs to your ‘News’ section
• Create a ‘Career Center’ tab and populate with current jobs
• Tweet jobs via your Twitter account
7/14/2010
6
Remove the “Jobs” tab:
Go to the “Manage” Tab for your Group�
On the left, click “Edit Group Settings”
�
Uncheck “Enable the Jobs Feature”
Send new jobs to the “News” tab via RSS:
Go to the “News” Tab for your Group�
On the left, click “Manage News Feeds”
�
Paste your RSS link into the window
7/14/2010
7
Your Career Center
7/14/2010
8
Make it a policy, but…
…talk about the added value.
Personalize Your Emails:
Go to the “Manage” Tab for your Group�
On the left, click “Manage Templates”
�
Edit the “Request-to-join,” “Welcome,” and “Decline” Messages
7/14/2010
9
Leverage employers for new content.
Your Career Center
Find the middle ground.
7/14/2010
10
Your Career Center
Christine SmithBoxwood Technology
Regina Gibson-BurtnickAmerican Speech-Language-Hearing
Association
Maggie Leifer McGaryAmerican Speech-Language-Hearing
Association
Dianne VanceAmerican Society of Civil
Engineers
www.boxwoodtech.com(800) 331-2177
Email: [email protected]
www.asaecenter.org/EndorsedSolutions202-626-2880
Email: [email protected]
To submit your questions:
1. Type your questions in the lower-left corner.
2. Click the “Send” button.