February 14th 2012

Dear John Sample,

We wanted to follow up with you on your dog Didi’s recent visit to our clinic. The enclosed brochure has some information about Didi’s digestive health and how Prescription Diet w/d can help.

As Didi’s health improves, it’s important to continue feeding Prescription Diet w/d. This food will help maintain Didi’s health and prevent symptoms from recurring. Great balanced nutrition will ensure Didi is receiving all the required nutrients he needs.

Come by the clinic to pick up another bag of Prescription Diet w/d when you start to run low, as it’s important to ensure Didi’s diet stays consistent. No appointment is necessary. Should you have any questions before then, please feel free to give us a call.

Best regards,

Your friends at Sampleton Vetetinary Clinic

03-0000001 John Sample5 Sample streetSampletown, ON Z1Z 1Z1

Sampleton Vetetinary Clinic55 Sample streetSampleton, ON H0H 0H0(555) 555-5555

... TO YOUR PRACTICE

ALL MATERIAL IS CUSTOMIZED

... TO THE PET

... TO THE PET OWNER

Clinical Nutrition toImprove Quality of Life®

[Pet Name]’sDigestive Health

Does my dog have a DIGESTIVE DISORDER?

IMPORTANTIf (PET NAME) has diarrhea or is

vomiting, he or she may become

severely dehydrated. Consult

your veterinarian if you notice

any of these signs.

!

(PET NAME) may also have some or all of the following signs:

Abdominal pain

Weight loss

Constipation

Blood or mucus in the feces

Vomiting or diarrhea

Flatulence

Change in appetite

Ask your VETERINARIAN

The most common signs of digestive disorders

are soft stools or diarrhea.

… how Hill’s® Prescription Diet® pet foods can help

improve (PET NAME)’s digestive health. To ensure

healthy digestion, monitor (PET NAME) closely and

schedule regular checkups with your veterinarian.

©2011 Hill’s Pet Nutrition Canada, Inc. ®/™ Trademarks owned by Hill’s Pet Nutrition, Inc.

Nutrition is vital. Ask your vet today.

For more information about Hill’s® brand pet foods, call Hill’s Consumer Affairs at 1-800-445-5777 or visit HillsPet.ca.

HillsPet.caGo to for more information.

*Hill’s guarantees Prescription Diet® pet foods for quality, consistency, and taste. If you are not completely satisfied with any purchase of Prescription Diet pet food for these reasons, simply return the unused portion to your veterinarian for a full refund or replacement.

... AND HERE

... AND HERE

NUTRITION matters

The food (PET NAME) eats plays an important role

in (HIS/HER) overall health and well-being. Balanced

nutrition is an essential part of an active, healthy

lifestyle. If your dog has a digestive problem, it’s even

more important to feed the right food.

That is why Hill’s offers a complete line of foods

formulated as nutritional aids for pets with digestive

health problems.

The RIGHT NUTRITION makes all the difference Hill’s® Prescription Diet® i/d® Canine Gastrointestinal Health

Increased B-complex vitamins and potassium help replace nutrients lost with diarrhea and vomiting.

High digestibility ensures easy assimilation by the GI tract.

Hill’s® Prescription Diet® d/d® Canine Skin Support

Avoids and manages food allergies using novel proteins and is available in several varieties

What causes DIGESTIVE DISORDERS?

ACUTE GASTROENTERITIS: An inflamed digestive tract, usually short term, caused by a dog eating spoiled food or substances not intended as dog food.

COLITIS: Inflammation of the large intestine that results in frequent, painful passing of feces.

EXOCRINE PANCREATIC INSUFFICIENCY: A condition characterized by weight loss, increased appetite and large amounts of soft feces.

SMALL INTESTINAL MALABSORPTION: Inflammation of the small intestine that results in persistent diarrhea, weight loss and loss of appetite.

There are many different types of digestive disorders.

Causes range from eating something other than pet

food, to food allergies, infections, or lack of digestive

enzymes. Commonly diagnosed conditions include:

Efficient digestion is essential for your pet to

be able to build and repair tissues and obtain

energy. For these reasons, it’s important to feed

(PET NAME) a food that’s formulated to help.

How CAN I HELP?

Hill’s® Prescription Diet® w/d® Canine Low Fat – Diabetic – Gastrointestinal

Combination of soluble and insoluble fibre sources eases the discomfort of constipation

Available in chicken variety

Hill’s® Prescription Diet® z/d® Canine Low Allergen

Helps avoid food allergies and food intolerance

Hill’s® Prescription Diet® z/d® Canine ULTRA Allergen-Free

Allergen-free solution to avoiding food allergies and food intolerance

... AND HERE