to view apla / wla 2015 seminar e-flyer

Asia Pacific Lottery Association

Divided by OceansConnected by Opportunity

27 - 30 April 2015 | Sheraton Mirage Resort & Spa • Gold Coast, Australia APLA / WLA 2015 SEMINAR

Hosted by

Gold Sponsors



On behalf of the Executive Committee of the Asia Pacific Lottery Association, it is my great pleasure to invite you to attend the APLA / WLA 2015 Seminar, to be hosted by Tatts Lotteries on Australia’s Gold Coast in late April 2015.

This Seminar is a popular event in the APLA calendar and the 2015 Seminar will be no exception, combining a high quality business program with excellent social and networking opportunities.

The Seminar Theme – Divided by Oceans : Connected by Opportunity is very appropriate to lotteries in the Asia region and beyond. The business program will combine the insights of leading keynote speakers with industry specific examples from lotteries and supply partners.

APLA recently announced the development of a Library of Good Practice Case Studies to be contributed by APLA members. In conjunction with the Seminar program, a case writing workshop will be conducted by representatives of the Singapore Management University. I encourage APLA members to attend this workshop, where up to two (2) representatives from each APLA member lottery attending the case writing workshop will be eligible for a US$100 incentive credit per delegate for future APLA events. Similarly, for the APLA Associate members, up to two (2) representatives attending the workshop will be eligible for a US$50 incentive credit per delegate for future APLA events.

Along with a WLA Security Control Standards workshop, the two day Seminar program will provide two full days of relevant, practical and forward looking topics.

APLA extends its appreciation to Tatts Lotteries for hosting this event, we can look forward to a great Seminar program, punctuated by warm Australian hospitality.

Appreciation is also extended to our Seminar Sponsors for their support of APLA and our key regional events.

Please join me on the Gold Coast in late April for another high quality APLA / WLA Seminar.

Dato Lawrence Lim Swee LimChairman, Asia Pacific Lottery Association

Asia Pacific Lottery Association



WLA is pleased to partner with APLA to deliver another excellent Asia Pacific Seminar event in April 2015.

As the fastest growing lottery region globally, the Asia Pacific region is as diverse as it is innovative in meeting the challenge of lottery development in emerging markets as well as maximising stakeholder returns in more established, mature lottery environments.

The challenge of engaging our customers in a fast paced, connected world has never been greater. This Seminar will focus on the key trends driving customer behaviour in the digital space as well as more traditional retailing environments. This will be complemented by practical examples of how lotteries and supply partners are building closer connections with existing players and engaging potential customers.

The importance of secure, transparent operations will also be highlighted with a workshop session led by the Chair of the WLA Security and Risk Management Committee, Thierry Pujol. The workshop will include real life examples from APLA members which have attained the WLA Security Control Standards Certification and is not to be missed by those lotteries working towards or considering WLA Security Certification.

I hope to see you “Down Under” for the APLA / WLA 2015 Seminar in late April 2015.

Jean JorgensenExecutive Director, World Lottery Association



Although oceans may physically divide people across the world, the opportunity to connect, engage and build relationships has never been stronger. Social media and new technologies mean people are constantly in touch and sharing information and experiences whether with the person in the next room, the next city or across the globe. And as certainly as the sun rises and sets each day in different parts of the world, so to do people connect more and more with one another.

So join us in the sunshine capital of Australia – the beautiful Gold Coast - to share, learn and discuss how we can connect with our customers in new ways capitalising on new technologies through traditional and remote channels.

Tatts Lotteries is privileged to host the APLA / WLA 2015 Seminar to be held at the Sheraton Mirage Resort & Spa on the Gold Coast in Australia.

This seminar will explore the full range of opportunities which come from new social media, technologies and changing customer buying behaviours. It will also examine how this can best be achieved in a secure, transparent and responsible way.

Alongside the excellent business program you will have the opportunity to experience one of Australia’s premier leisure destinations.

We look forward to welcoming you.

Sue van der Merwe Chief Operating Officer (Australia) Tatts Lotteries


Business Program Highlights

Day OneDay One of the Seminar will focus on all things digital including the latest in digital distribution for lotteries, branding for a digital future, adapting sales and marketing to the changing face of social media, content marketing and more.

TOPIC: Becoming an Omni-Channel Business and the Digital Future for Lotteries

Robbie will be joined for a Keynote session by Melinda Petrunoff from Facebook and Mark Henley from Adobe exploring the digital future for society and lotteries in a multi-channel environment.

Robbie is uniquely placed to lead this high powered session, as the previous MD of Wotif.com, Australia’s largest online accommodation and travel website, recently acquired by Expedia.

Robbie commenced as CEO and MD of Tatts Group in January 2013 and has initiated significant digital transformations for Tatts Group’s wagering and lotteries businesses, supported by a major re-branding exercise.

Robbie Cooke CEO & MD Tatts Group Limited

Day One Keynote Speaker

The Gold Coast is one of Australia’s premier destinations and will play host to a diverse, contemporary and highly

relevant Seminar program. Over two days, leading speakers and industry

experts will invite delegates to explore the opportunities for lotteries to capture the

attention of current and future players, engaging them in ways in which to build a

sustainable and long lasting connection.

UPDATED


Melinda Petrunoff leads Facebook’s eCommerce, education and media team, helping brands across these sectors to drive real business results. Having begun her career working for nimble digital start ups, Melinda thrives in the fast-paced environment at Facebook.

Melinda is passionate about the benefits brands can derive through using Facebook to achieve personalisation at scale. She works in partnership with clients to create measurable campaigns that help solve their broader business challenges.

Mark Henley is Adobe’s Director of Transformation and Digital Strategy across Asia Pacific, with a particular focus media and entertainment. As businesses of all kinds strive to engage their customers, many are finding they are unprepared for the challenges of having to create, publish and analyse content.

Mark’s specialty is working with senior executives to help build timely and practical strategies to address these challenges. Skilled with a deep technology background, large program delivery and corporate strategy formulation, Mark is uniquely placed to assist Adobe’s customers and prospects in their digital journey.

Melinda Petrunoff Head of eCommerce, Education & Media, Australia & New Zealand, Facebook

Mark Henley Director of Transformation & Digital Strategy, Asia Pacific



UPDATED


TOPIC: The Truth about Content Marketing for Business

Adam is an entrepreneur, business owner and marketer who lives and breathes social media, content marketing and inbound marketing. He is one of Australia’s leading business bloggers and a popular media contributor.

Adam spoke at the APLA regional conference in 2012 on the topic “The Truth about Social Media”. At this year’s Seminar, he will fast forward to 2015 and present “The Truth about Content Marketing for Business”.

As an added bonus, each Seminar delegate will receive a signed copy of the book co-authored by Adam – Web Marketing that Works.

TOPIC: Developing Good Practice Case StudiesAs recently announced, APLA will be developing a Case Library of Good Practice Case Studies. This Case Library will be built from the contribution of APLA members, illustrating practical methods and techniques which have produced positive results in harmony with the values of the organisation and stakeholder expectations.

To kick-start this program, on day one of the Seminar, a case writing workshop will be conducted under the guidance of Dr Phillip Zerrillo from the Singapore Management University. Together with Ms Havovi Joshi, Head of Case Writing of the Centre for Management Practice, Singapore Management University. Ms Joshi has 20 years experience in international banking and consulting services. Havovi graduated with honours from the University of Delhi with a B.A. in Mathematics. She then completed her Masters in Business Administration from the Indian Institute of Management, Ahmedabad in India. Havovi is a prolific writer and authority on case writing, having published a substantial number of case studies. She has also run professional case writing and teaching workshops, which have been highly regarded by executives and faculty. Havovi has lived and worked in India, Australia, Mauritius, Hong Kong and Singapore.

APLA members are encouraged to attend this workshop, where up to two (2) representatives from each APLA member lottery attending the case writing workshop will be eligible for a US$100 incentive credit per delegate for future APLA events. Similarly, for the APLA Associate members, up to two (2) representatives attending the workshop will be eligible for a US$50 incentive credit per delegate for future APLA events.

Adam Franklin Bluewire Media


Bonus APLA Case Writing Workshop UPDATED


TOPIC: What’s new in Digital Distribution for Lotteries and Adapting Sales & Marketing to the Changing Face of Social Media

Veronique Deconinck is a passionate digital strategist, with a long-lasting love for Media Innovation, Social Media & Digital Transformation.

After 7 years working in Paris in international communication & strategic planning at media agency MEC, she has joined the Belgian National Lottery in 2011, to take care of the Social Media strategy.

After 4 years of solid development, the Belgian National Lottery is one of the pioneers of Social Media Marketing in Belgium and amongst Lotteries, with proven impact on business, loyalty & connecting with Gen Y. She has now the mission to build an integrated view of all Digital, Social & Content efforts for the Marketing Department. At the same time, she’s leading the “Entertaining & Connected Games” business workgroup, exploring how Social Gaming can lead to new profitable developments for the Lottery.

TOPIC: What’s new in Digital Distribution for Lotteries

Brett Cross is a technologist with over 15 years’ experience in the Financial and Lottery industry’s and a lifelong passion for computing, communication and anything nerdy. In his role as General Manager of Technology at Lotto NZ he is responsible for technology operations, service delivery, architecture and strategy.

Brett led the technical implementation of Lotto NZ’s website launches in 2008 and 2010 and is leading the thinking behind the organisations Technology Roadmap which centres around a new digital platform.

Ms Veronique Deconinck Manager Integrated Digital, Social & Content Strategy; Loterie Nationale Belgium

Mr Brett Cross General Manager – Technology, Lotto NZ

Day One Panel Session Speaker

Day One Panel Session Speaker NEW

Day One Panel Sessions

The keynote addresses will be complemented by two panel sessions highlighting best practice examples from APLA and WLA member lotteries on the following topics:• What’s New in Digital Distribution for Lotteries• Adapting Sales & Marketing to the Changing Face

of Social Media

UPDATED


TOPIC: What’s new in Digital Distribution for Lotteries – HKJC latest digital innovations

Mr. Tam has over 25 years of senior financial, business development and management positions with leading multinationals like General Electric, HSBC Group and PwC. Philip is the Head of International Business Development for the Hong Kong Jockey Club, responsible for spearheading several major cross border collaboration and investments in China and other parts of Asia.

Mr. Tam was co-founder and executive director of two international technology consulting and solutions companies with a team of senior industry executives in US and Europe to provide Global Execution and Management Services to companies wanting to achieve measurable and accelerated business goals and objectives.

Mr. Tam obtained his professional Chartered Accountant qualification whilst working with PwC in London and Hong Kong. Mr. Tam was educated in United Kingdom and is a graduate of Bristol University in Economics and Accounting.

Mr Philip Tam Head of Business Development (Overseas), Hong Kong Jockey Club

Day One Panel Session Speaker NEW


Day TwoDay Two of the Seminar recognises the ongoing importance of traditional land based distribution for lotteries as well as the latest trends in customer engagement, whilst ensuring the highest levels of operating standards and integrity are maintained. Key supply partners to the industry will add their valuable perspective to building closer and more valuable customer connections.

TOPIC: Latest Trends of Retail around the World

Phil has over 20 years of experience in advertising and marketing. In addition to his role as Group MD Young and Rubicam Group, Phil is the National Managing Director of Ideaworks in Australia.

Ideaworks is a specialist retail and shopper marketing agency offering clients access to retail strategy, shopper marketing, brand activation and retail environment design services among others.

Phil will take delegates on an insightful journey around the world to explore the latest trends in retailing.

Phil McDonald Group Managing Director Young and Rubicam Group

Day Two Keynote Speaker

Business Program Highlights


TOPIC: Opportunities of Managing a Multi-Channel Distribution Network

Dr Zerrillo began his academic career at the University of Texas in Austin. He has written and taught extensively in areas of distribution channels, brand management and strategy.

In addition to his research and teaching interests, Dr Zerrillo has consulted to companies and professional services firms around the world in areas such as high tech industries, packaged goods and consumer products among others.

He is very well qualified to present on the opportunities of managing a multi-channel distribution network.

Dr Phillip Zerrillo Executive Director, Centre for Management Practice and Professor of Marketing Practice, Singapore Management University

Day Two Keynote Speaker

Day Two Panel SessionsSupporting panels on day two will continue the theme of customer connection, presented by experienced lottery and supply-side speakers from the Asia Pacific Region and beyond. The panel topics include:• Connecting with Lottery Players at Retail• Building Customer Connection – Pathways to

Success• Big Data and Lotteries – Leveraging for the Future

TOPIC: Connecting with Lottery Players at Retail

Alec James is the General Manager Business Development at Lotterywest, a role that sees him with responsibility for leading the investigation, development and implementation of business initiatives and new opportunities for the organisation. During the almost 20 years he has been with Lotterywest, Alec has played a key role in many national and state lottery marketing initiatives. He has been heavily involved in managing and enhancing the Australian national Lotto games as well as the introduction of various new lottery products and services into the Western Australian market. Prior to joining Lotterywest in 1995 as Director Sales and Marketing, Alec held various senior executive positions within the Financial Services industry over a period spanning more than 15 years. Alec has also been a member of the Governing Council of leading Western Australian private school, Wesley College, for 9 years and has previously served on the Board of the West Australian Hockey Association.

Mr Alec James General Manager Business Development, Lotterywest

Day Two Panel Session Speaker NEW


TOPIC: Connecting with Lottery Players at Retail

Goh Sin Giin has 15 years of experiences in Marketing and Operations under retail networking. In additional, he current role as a State Manager of Magnum Corporation in Malaysia. Retail operations and marketing is his specialty for building strategy in penetrating potential market in the region. Goh is passionate in organizing marketing programs and activities for multi religion customer base in the region. He had the experiences of handling retail outlets in a region and his unique place is accepting challenges with his interpersonal skills.

Mr Goh Sin Giin State Manager of Magnum Corporation, Malaysia

Day Two Panel Session Speaker NEW


Thierry has been the Director of Risk Management and Security of FDJ, the French National Lottery, since 2005. He is also member of the FDJ Managing Board. He is particularly in charge of the Gaming Control with his team of 85 colleagues.

Engineering graduate at Saint-Cyr Academy and Executive MBA HEC, he worked for 26 years at the French Ministry of Defense and for five years as Head of safety and security with the Rothschild Group.

Thierry is the Chairman of the WLA Security and Risk Management Committee (SRMC) and Chair of European Lotteries (EL) Public Order and Security Working Group. During this time he has promoted the WLA Security Control Standard (WLA-SCS) around the world and he contributed to develop Integrity against match-fixing related to Sports betting.

Since the beginning of this year, he is member of the Executive Committee of the Global Lottery Monitoring System (GLMS) of the WLA, system of alert and exchange of information in Sports betting.

Thierry PujolDirector of Risk Management and Security, La Française des Jeux (FDJ).

NEW

Day Two Workshop Panel Member

Security and integrity of lottery operations is key to the trust which players, governments and other stakeholders place in the entities licensed or authorised to conduct games of chance.

This workshop, which will be led by the Chair of the WLA Security and Risk Management Committee, Thierry Pujol, will cover three elements of importance to APLA and WLA member lotteries:-

1. Update on WLA SCS:2012 (Security Control Standard) including upgrade to ISO27001 : 2013

2. Preparing and managing the WLA SCS certification process

3. Panel discussion – the experience of APLA members who have achieved SCS certification

WLA Working Lunch and Workshop


Jo has extensive experience in lottery operational support roles, having held positions with Golden Casket and Tatts Lotteries. She joined Golden Casket in 1996 to assist with the corporatisation of the business, and went on to roles involving Board support; coordination of Legal advice; and management of customer contact, prize administration, product distribution, records management and procurement functions.

When Golden Casket was acquired by the Tatts Group in 2007, Jo was appointed to the position of Head of Customer Support and Lottery Administration. In this role she has responsibility for customer and retailer call centre support, logistics, head office sales and prize payments, draw conduct and administration, Instant Scratch-Its game management, complaint and incident management, and regulator liaison. While most support functions are Brisbane based, Jo has warehouse and prize payment teams located in multiple jurisdictions. Much of Jo’s time in her current role has been spent integrating customer and retailer support functions from acquired lotteries into the Tatts Lotteries national operating model.

Prior to joining Golden Casket, Jo worked on the personal staff of State and Federal members of Parliament, including the provision of advice on gaming to the Treasurer of Queensland.

Neil has extensive experience across what is now the broad spectrum that is the IT Industry through: infrastructure implementation and maintenance; software development, release management, system migration and commissioning; to technology compliance and governance related roles.

After traversing the country as the technical consultant for a financial services software development company, Neil joined UNiTAB in 2006 before its merger with Tattersalls, the Victorian based lottery and gaming company. This merged entity later became Tatts Group after its acquisition of the Queensland based lottery company, Golden Casket, in 2007. Initially responsible for technology compliance, regulatory liaison, change and configuration management for its Maxgaming subsidiary, Neil moved to Tatts’ Security & Compliance group in 2010. With this move, his responsibilities expanded to include the Lotteries and Wagering sectors for Tatts Group’s technology related compliance, governance, change management, regulatory liaison and audit facilitation functions.

More recently, with further acquisition of Wagering and Lottery markets within Australia, Neil has been integral in Technology’s role in the establishment and subsequent regulatory approval of change control processes for TOTE Tasmania, 27001 accreditation for Tatts Group’s in-house lottery system, and WLA-SCS accreditation of Tatts Lotteries.

Ms Jo McLennanHead of Customer Support & Lotteries Administration, Tatts Lotteries

Mr Neil Altschwager Manager Compliance, Tatts Group

NEW

NEW




Swan Swan graduated in 1980 from Monash University, Melbourne with a Bachelor of Science majoring in Computer Science. She has been with Magnum since 1988 when Magnum first embarked onto their Computerisation exercise.

Swan Swan is an active member of the Malaysian CIO Chapter first serving as an Exco Member and subsequently as Vice Chairperson for the 2012/2013 term. She was awarded the ASEAN CIO Award 2013 by IDG ASEAN as one of the most outstanding CIOs in the ASEAN region. Swan Swan actively supports the newly formed local ISC2 Chapter, the largest not-for-profit membership body of certified information security professionals worldwide.

Swan Swan is very passionate with her IT work and involved in implementing new CSR initiatives at Magnum believing that “nobody can do everything, but everybody can do something”.

Swan Swan Beh Group CIO & Head of CSR Division, Magnum; APLA Secretariat Administrator

NEW

Mr Anil Chandrapati is the Regional Account Director for Asia Pacific at IGT. He has been with IGT for 10 years and is responsible for the development of ongoing business relationships from the prospect stage through existing account management for all ongoing products and services for IGT business in Australia, New Zealand, Singapore and Malaysia. With the customer evolution and changes in demographics, Asia is a huge growth region for the lottery industry and IGT with Anil’s strong background in Projects and Technical aspects of lottery is well suited to deliver solutions to meet the requirements of clients’ growth and technology plans.

Prior to the regional role, Anil held the position of Account Manager for GTECH’s Australasian operations. Before joining GTECH, he worked in the global technology and supply chain companies in Singapore. He has a Bachelors degree in Electronics & Computers and holds a Master of Business Administration degree from the University of South Australia.

Mr Anil Chandrapati Regional Account Director (Asia Pacific), IGT

Gold Sponsors Panel Session - Building Customer Connection – Pathways to Success:

NEW



Gold Sponsors Panel Session - Building Customer Connection – Pathways to Success:

After having obtained her Master’s Degree in French Literature, Michelle joined Pollard Banknote for what was intended to be a term contract as a translator, prior to pursuing a PhD.

Nineteen years and a series of promotions later, she directs 20 international accounts and has worked with lotteries in North America, Europe, Asia, Australia and Africa.

Her knowledge of the industry and breadth of experience makes her a highly effective advisor to her lottery clients.

NEWMs Michelle AnnandaleDirector, Sales & Marketing, Pollard Banknote

Mike Veverka is the founder and CEO of Jumbo Interactive Limited, an innovative and successful internet lottery business that created the popular OzLotteries.com & JumboLotto.de websites. Together with partners The Tatts Group (Australia) and all 16 German State Lotteries, Jumbo has developed a world class internet sales platform and marketing channel.

Mike began developing software when he was 15 and sold his first software package to Hewlett Packard. He is regarded as a pioneer in the internet industry with a string of ground-breaking internet projects. His efforts with internet lotteries have raised over $320 million in additional lottery sales.

Mr Mike VeverkaCEO & Founder Jumbo Interactive: NEW

Gold Sponsor Panel Member



As Managing Director, Marios Mitromaras is leading the commercial & business developments of INTRALOT to the wider and business promising market of Asia, where challenging and attractive opportunities arise from National Sports & Welfare Lotteries and also from Large Scale Lottery Operators. Asia is a demanding lottery market, based on strong retail networks, influenced by new regulatory frameworks and new technologies for mobile & interactive channels. Since 2006 INTRALOT has successful operations and a strong presence in Malaysia, Taiwan, S. Korea, PRC, Hong Kong, Philippines, Vietnam and Macau, participating in lottery JV schemes and also acting as lottery technical solution provider.

Prior to joining INTRALOT, Marios Mitromaras held senior management positions in wire, consumer electronics, logistics & transportation, defense and aviation industries, and during his 27 years of professional life, has achieved series of business projects over EMEA, Asian and Latin American countries.

Marios Mitromaras holds a PMBA from ALBA and a bachelor’s degree in Management & Organizational Behavior from American College of Greece. He is married, father of three children and during his military obligation he served the Special Forces of the Hellenic Army.

Mr Marios MitromarasManaging Director Asia, Intralot NEW

Klaus Tietjens is General Manager for Scientific Games Products (Australia) and has extensive experience in Business Growth Strategy in the Asia-Pacific region. Klaus also has overall responsibility for the Australian business unit and its lottery customers in Australasia. He has more than 35 years’ experience in the Lottery Industry. Klaus has been instrumental in driving successful growth strategies in a number of diverse markets, ranging from lottery start-ups, with unique cultural sensitivities to portfolio extensions in mature lottery markets. Klaus is married, has two adult children and has a strong interest in travel and cultural diversity. He is a keen Liverpool F.C. and Sydney Swans AFL football supporter. When time permits, he enjoys time out in his boat fishing.

Scientific Games is a one of the world’s leading lottery and gaming companies, is publicly traded on the NASDAQ, and has approximately 8,500 employees servicing customers in more than 65 countries on six continents. Scientific Games is a proud sponsor of APLA.

Mr Klaus TietjensGeneral Manager, Scientific Games NEW



TOPIC: Big Data and Lotteries – leveraging for the future

Brendan has worked in Direct Marketing for most of his career, with the last 15 years focused on Lotteries CRM and Digital Marketing at the Tatts Group. His work focuses on leveraging data to drive customer strategies and increased customer engagement through great communication. Tatts has recently invested in new enterprise CRM applications to support more effective multi-channel marketing.

Mr Brendan Hodgkinson Head of CRM & Customer Analytics, Tatts Group

NEW

NEW

Day Two Panel Session Speaker

Day Two Panel Session Speaker

TOPIC: Big Data & Lotteries – leveraging for the future : Using Big Data to Model Football

Edward Griffiths, Ph.D., studied at Imperial College and Cambridge. He spent the early part of his career helping FMCG and Pharmaceutical multinationals to successfully leverage Big Data, both in-house and as a consultant. In 2007, his passion for sports drove him to join Ladbrokes plc, one of the UK’s largest bookmakers. There, he set up and managed the Trading Solutions Team, developing a comprehensive platform of in-play betting products across 25 different sports, with revenue and profit creation as key drivers. In 2013, he moved to the Hong Kong Jockey Club, where he heads up a team of mathematicians tasked with developing state-of-the art sports trading algorithms and risk management tools.

Mr Edward Griffiths Head of Trading Solutions (Football Trading), Hong Kong Jockey Club


Social Program

Optional Golf Tour - US$125The Gold Coast boasts a large selection of quality golf courses and Seminar delegates can play one of the best – The Glades Golf Club at Robina. This par 72 course was designed by Australian golfing icon Greg Norman who had the vision to create a great golfing challenge for players at all levels, within visually stunning surrounds.

Details

Date and TimeMonday 27 April. Bus departs Sheraton Mirage Resort at 7am for tee off from 8am. Bus will return from The Glades at 1:30pm, arriving back to the Sheraton Mirage Resort at 2pm.

Price and Inclusions:Golf tour fee of US$125 includes return transport from Sheraton Mirage, green fees including motorised cart and lunch at the clubhouse following the game.

Hire of clubs and shoes (if required) is at additional cost paid on the day at the course.

UPDATED


Opening Dinner - 27th April 2015 Commencing at 6pm

Closing Dinner - 29th April 2015

The poolside area at the Sheraton Mirage Resort and Spa is the perfect setting to kick off the APLA / WLA 2015 Seminar. Catch up with industry friends and acquaintances in casual tropical surroundings whilst enjoying fresh Australian cuisine and entertainment.

A Seminar highlight will be the closing dinner to be held at Sea World where delegates will dine by the lagoon at Sea World’s Dolphin Beach. You will be mesmerised by the beautiful dolphins with their amazing display of grace and agility, as well as the idyllic setting.

Shuttle bus departing Sheraton from 6.30pm

UPDATED

UPDATED


Networking Event - 30th April 2015 This event will enable delegates to enjoy the diversity of the Gold Coast region by venturing into the Gold Coast hinterland. The tour will take in areas of sub-tropical rainforest with spectacular views from Mount Tamborine.

Delegates will have the opportunity to relax and network with industry colleagues while enjoying wine and cheese tasting, lunch and various activities at O’Reilly’s Canungra Valley Vineyards.

Bus departs Sheraton at 8.30am; Returning 3pm

UPDATED


Monday 27th April 2015

Information correct as at 29th January 2015 Program subject to change

Theme: ‘Divided by Oceans : Connected by Opportunity’


SEMINAR PROGRAM

Information correct as at 29th January 2015 Program subject to change

Theme: ‘Divided by Oceans : Connected by Opportunity’

Monday 27 April 2015

TIME EVENT LOCATION

6am – Depart Hotel

GOLF (Optional)

The Glades Golf Club Robina

9am to 3pm Registration Sheraton Mirage Resort & Spa Grand Ballroom 1 - Foyer

3pm

APLA Executive Committee Meeting

Lagoon Room 1

6pm

6.30pm to 9.30pm

Pre-Dinner Drinks

OPENING DINNER

Sheraton Mirage Resort & Spa - Poolside

Dress code: Smart casual - outdoor

Seminar Program


Tuesday 28th April 2015Digital and Social Media FocusTuesday 28 April 2015 – Digital & Social Media focus

TIME EVENT LOCATION

8.30am

Registration

Sheraton Mirage Resort & Spa Grand Ballroom 1 - Foyer

9am to 9.15am Welcome Addresses Lawrence Lim – APLA & WLA Sue van der Merwe - Tatts Lotteries

9.15am to 10am

Triple Keynote Address: Becoming an Omni-Channel Business and

the Digital Future for Lotteries Moderated by Bill Thorburn

Robbie Cooke – Tatts Group Melinda Petrunoff – Facebook

Mark Henley - Adobe

10am to 10.30am Morning Tea Sheraton Mirage Resort & Spa Grand Ballroom 1 - Foyer

10.30am to 11.15am

In Conversation – Becoming an Omni-Channel Business and Lotteries’ Digital

Future Interview & Q&A’s with Keynote speakers Moderated / Interviewed by Bill Thorburn

Robbie Cooke – Tatts Group Melinda Petrunoff – Facebook

Mark Henley - Adobe

11.15am to 12.15pm

Keynote Address:

The Truth About Content Marketing for Business

Moderated by Bill Thorburn

Adam Franklin Bluewire Media

12.15pm to 1pm Lunch Sheraton Mirage Resort & Spa Grand Ballroom 1

1pm to 2.30pm

Case Writing Workshop:

Developing Good Practice Case Studies Moderated by Dato Lawrence Lim

Ms Havovi Joshi Head of Case Writing

Centre for Management Practice Singapore Management University

2.30pm to 3.30pm

Panel Session:

What’s new in Digital Distribution for Lotteries

Moderated by Dato Lawrence Lim

Brett Cross – Lotto NZ

Veronique Deconinck -Loterie Nationale Belgium

Philip Tam – Hong Kong Jockey Club

3.30pm to 4pm Afternoon tea Sheraton Mirage Resort & Spa Grand Ballroom 1 - Foyer

4pm to 4.45pm

Panel Session: Adapting Sales & Marketing to the

Changing Face of Social Media Moderated by Dato Lawrence Lim

Veronique Deconinck -Loterie Nationale Belgium

Speaker (TBC)

Evening free for delegates

6pm to 7pm Sponsors Cocktail Event

Sponsors & Invited Guests

Invited guests Sheraton Mirage Resort & Spa

Pearls Bar 7.15pm to 10.15pm

APLA COMMITTEE DINNER APLA Committee & Invited Guests

Invited guests

UPDATED


Wednesday 29th April 2015Connecting with Customers / Retail Focus UPDATED

Wednesday 29th April 2015 – Connecting with Customers / Retail focus

TIME EVENT LOCATION

9am to 9.50am Keynote Address:

Latest trends of retail around the world Moderated by Sue van der Merwe

Phil McDonald Group Managing Director Young & Rubicam Group

9.50am to 10.40am

Keynote Address: Opportunities of Managing a Multi-Channel

Distribution Network Moderated by Sue van der Merwe

Dr Philip Zerrillo Executive Director, Centre for

Management Practice, Singapore Management University

10.40am to 11am

Morning Tea Sheraton Mirage Resort & Spa Grand Ballroom 1

11am to 11.45am

Panel Session: Connecting with lottery players at Retail

Moderated by Sue van der Merwe

Go Sin Giin - Magnum Alec James - Lotterywest

11.45am to 12noon

Lunch Served Sheraton Mirage Resort & Spa Grand Ballroom 1

12noon to 2pm

WLA Working Lunch WLA Security Control Framework

� Update on WLA Security Central

Standard WLA SCS:2012 � Preparing for and managing the WLA

SCS Certification process � Panel Session – APLA Members who have

achieved WLA SCS Certification

Workshop Leader – Thierry Pujol

Thierry Pujol WLA Chairman,

WLA Security & Risk Management Committee

Panel Members:

Jo McLennan / Neil Altschwager – Tatts Lotteries

Yeo Teck Guan – Singapore Pools Beh Swan Swan - Magnum

2pm to 3.15pm

Panel Session: Building Customer Connection

– Pathways to Success

Moderated by Seah Chin Siong

Gold Sponsors: Anil Chandrapati - IGT

Marios Mitromaras - INTRALOT Mike Veverka - JUMBO INTERACTIVE

Michelle Annandale -POLLARD BANKNOTE

Klaus Tietjens - SGI

3.15pm to 3.45pm

Afternoon Tea Sheraton Mirage Resort & Spa Grand Ballroom 1 - Foyer

3.45pm to

4.30pm

Panel Session:

Big Data & Lotteries – Leveraging for the Future Moderated by Seah Chin Siong

Edward Griffiths – Hong Kong Jockey

Club Brendan Hodgkinson - Tatts Group

4.30pm to 4.45pm

WLA Update & WLS Singapore 2016 promotion

Matthew Spinks – WLA John Teo – Singapore Pools

4.45pm to 5pm

Presentation on 2015 Regional Conference in Seoul, South Korea

Prize Draws

(Delegates must be in attendance to be eligible to claim prizes)

Nanum Lotto

Bill Thorburn

6.30pm to 10.30pm

Closing Dinner Sea World

Dress code: Casual – outdoor


Thursday 30th April 2015Thursday 30th April 2015

TIME EVENT LOCATION

8.30am to 3pm

NETWORKING EVENT Gold Coast Hinterland Tour to Canungra Valley Vineyards

(including lunch)


Seminar RegistrationThe registration fees for a Full Delegate to APLA/WLA 2015 Seminar are as follows:\

Registration category Fee – US$APLA / WLA Members US$800

APLA / WLA Associate Members US$1,000Non Members US$1,200

Full Delegate registration includes one admission to each of the following:• Opening Dinner and Entertainment• Business Program, workshops and catering• Closing Dinner and Entertainment including transfers• Networking event – half day tour including lunch

Developing Good Practice Case Studies Workshop IncentiveMembers and Associate Members who attend the Developing Good Practice Case Studies Workshop, to be conducted by Dr. Philip Zerrillo & Ms Havovi Joshi at 1pm on Tuesday 28th April, will be eligible for :-• APLA Member delegates – US$100 voucher• APLA Associate members – US$50 voucher

These vouchers may be used for future APLA events – the 2015 Regional Conference or the 2016 Seminar.

Accompanying PersonsThe registration fee for an Accompanying Person is US$300. Accompanying Persons must be associated with a Full Conference Delegate registration.

Accompanying Persons registration includes admission to each of the following:• Opening Dinner and Entertainment• Closing Dinner and Entertainment including transfers• Networking event – half day tour including lunch

GolfThe registration fee for the optional Social Golf game at The Glades Golf Course on Monday 27th April is $US125 per person.

Fee includes:• Return private coach transfers from Conference Hotel• Green fees• Use of Golf cart• Lunch

Rental equipment is available on site from the pro shop.


Schedule of FeesUPDATED


Attention to: APLA 2015 Seminar Registration Office, c/o Singapore Pools (Private) Limited, 210 Middle Road, #01-01, Singapore Pools Building, Singapore 188994

Salutation : □ Prof □ Dr □ Mr □ Mrs □ Ms First Name : _________________________________________ Last Name : ___________________________________________ Designation : _________________________________________ Organization : ___________________________________________ Address : ___________________________________________________________________________________________________ ____________________________________________________________________________________________________ Telephone : ________________________________________________ Fax: ____________________________________________ Email : ___________________________________________________________________________________________________

Categories

□ APLA / WLA Member

□ APLA / WLA Associate Member

□ Non-APLA / Non-WLA Member

□ Accompanying Person Name of person you accompany: __________________________

Sub-total 1:

For our planning purposes, please indicate your attendance for the following activities:

□ Opening Dinner (Mon, 27 Apr)

□ Closing Dinner (Wed, 29 Apr)

□ Networking Day (Thu, 30 Apr)

Optional Programme – Mon, 27 April

□ Golf Tour (Golf Cart included)

□ Rental of Golf Clubs

Sub-total 2 :

Details The optional golf tour to The Glades Golf Club at Robina includes transfers, breakfast pack and golf cart. Rental clubs are available for hire at the golf course.

Tour departs seminar hotel at 6am and returns at 1pm.

REGISTRATION FORM

Fee for “APLA / WLA Member”, “APLA / WLA Associate Member” or “Non-APLA / Non-WLA Member” categories include Business Seminar (28 –29 Apr), Opening Dinner (27 Apr), Closing Dinner (29 Apr), and Networking Day (30 Apr). Fee for “Accompanying Person” category includes Opening Dinner (27 Apr), Closing Dinner (29 Apr), and Networking Day (30 Apr).

□ Dietary requirements, if any:

Note: The above registration information may be used by APLA and/or APLA’s event organizers to communicate with you on this seminar and for future APLA-related communications.

Fill in this registration form, one for each participant (Accompanying Person to fill a separate form), and send the form via Email: [email protected] or Fax: +65 6837 3083 or If paying by cheque: Mail to Seminar Registration Office with business card(s) and cheque:

APLA / WLA 2015 Seminar – Divided by Oceans : Connected by Opportunity

27th to 30th April, 2015 Sheraton Mirage Resort and Spa

Gold Coast, Queensland – Australia

Grand-total (Sub-total 1 + 2) : US$ ___________________

Fees Per Person

US$ 125/-

Pay at course

US$ ___________________

Fees Per Person

US$ 800/-

US$ 1,000/-

US$ 1,200/-

US$ 300/-

US$ ___________________

Flight Details (please provide when available)

Arrival

Date: Time: Flight

Departure

Date: Time: Flight

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REGISTRATION HAS NOW CLOSED!


Card Type : □ Visa □ Mastercard Card Number : ______________________-______________________-____________________-____________________ CVV Number : _______________________________ Card Expiry Date: ________________ / ___________________ Holder’s Name : ______________________________________________________________________________________ Payment Amount: US$__________________________ Signature: __________________________________________

PAYMENT METHOD

A) By Credit Card

B) By Bank Transfer (in US$)

Please transfer funds to:

Beneficiary Bank’s Details:

Name : DBS Bank Ltd

Address : 12 Marina Boulevard, DBS Asia Central, Marina Bay Financial Centre Tower 3, Singapore 018982

Account No. : 0003-017750-01-0

Account Name : Asia Pacific Lottery Association

Swift Code : DBSSSGSG

Correspondence Bank:

Pay to : Bank of New York Mellon, New York

Swift Address : IRVTUS3N

FED ABA : 021000018

For account of : DBS Bank Ltd, Singapore (Swift address: DBSSSGSG) Note: • Payment is to be made with instruction "without charges to the beneficiary"

• Commission for bank remittance is on the remitter’s account. The registration office will need to receive the

amount in full.

• Please write the name of the conference participant covered by the payment in the remarks column of the

remittance form. If the payment covers multiple conference participants, please include each participant’s name.

Payment Method: □ Credit Card □ Bank Transfer □ Cheque

If you need to address the Invoice to another colleague, please indicate: Name: _________________________ Designation: __________________ Department: _______________________

C) By Cheque (in US$)

Account Payee: Asia Pacific Lottery Association

Please mail the cheque together with the registration form to the address below:

APLA/WLA Seminar 2015 Registration Office c/o Mr John Teo, Chief Financial Officer Singapore Pools (Private) Limited 210 Middle Road, #01-01 Singapore Pools Building, Singapore 188994

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Registration closes on 17 April 2015. Note: To enter Australia, a Visa is required for selected nationalities. Please view the relevant local agency’s website at http://www.immi.gov.au for details. • Seminar registration will only be confirmed upon receipt of full payment.

• Registration is transferable within the same organization at no cost.

• Acceptance of registration submitted by non-APLA members and non-WLA members is subject to the

approval of the Asia Pacific Lottery Association. In case of rejection, all payments will be refunded.

• In the event of cancellation, written notification should be sent to the registration office.

• Any cancellation requiring refund is subject to US$30/- administration fee per participant.

• No refund if cancellation is made after registration closing date i.e. 17 April 2015 and refund of hotel

accommodation is subject to the cancellation policy of the Hotel.

IMPORTANT NOTES

Enquiries: [email protected]

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All visitors to Australia must have a valid visa to travel to and enter Australia. There are three types of visitor visa, some of which can be applied for on-line (electronic).

Australia’s Department of Immigration recommends that Visa applicants apply at least six weeks before their intended travel date to Australia for paper based applications and at least two weeks for electronic visas. All visitors to Australia (other than New Zealand and Norfolk Island nationals) must have a valid Visa to travel to and enter Australia.

The link below will take you to the Australian Government’s Department of Immigration and Citizenship to assist delegates with Visa information. This site includes an information video and information about:• Applying for the right type of visa• Application requirements• Your obligations while in Australia• The importance of complying with visa conditions.

www.immi.gov.auThis department also operates a national general enquiries line:

Ph: 131 881 Hours of operation: Monday to Friday 8.30am to 4.30pm. Recorded information is available outside these hours.

Guide for TravellersFor detailed information on the items you need to declare as well as duty-free entitlements and Australia’s Tourist Refund Scheme, download a copy of the Guide for Travellers in your chosen language.


Visa Information


Tatts Lotteries reserved rooms at the Seminar hotel (Sheraton Mirage Resort & Spa, Gold Coast), at a special discounted rate have been fully booked. Accommodation can still be booked at the hotel as follows.

Accommodation can be booked by phoning the hotel: + 61 7 5577 000 :or email: [email protected]

Sheraton Mirage Resort & Spa (5 star)71 Seaworld DriveMain BeachGold Coast, Queensland 4217 AustraliaPhone: (+61 7) 5577 0000Fax: (+61 7) 5577 0093

Accomodation Inclusions: • Includes all applicable taxes• Includes free internet access compliments of Jumbo Interactive • Includes complimentary access to The Golden Door Spa and Health Club• Delegates have the option of a discounted full buffet breakfast in Terraces Restaurant for AUD$30

per person per day (approx. US$24*). Delegates may also choose to have an a la carte breakfast. Each of these options will be charged to the delegate.

* - Exchange rate as at 27 January 2015


Seminar Venue & Accommodation

UPDATED



Sheraton Mirage Resort and SpaThe Sheraton Mirage Resort & Spa is the Gold Coast’s only five star beachfront resort. The recently refurbished resort is set amongst 6 hectares of sparkling lagoons and tropical gardens with direct beach access.Seminar sessions will be held in the Grand Ballroom and delegates and accompanying persons will have ample time to enjoy the many features of this world class resort.The resort also provides easy access to the many attractions which the Gold Coast has to offer and is directly adjacent to the Marina Mirage complex, one of Queensland’s best shopping and dining destinations.


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B R I S B A N E A I R P O R T

G E T T I N G H E R E

G O L D C O A S T I N T E R N AT I O N A L A I R P O R T

• Located less than 60 minutes by road from the Gold Coast

• 34 international airlines fly into Brisbane

• Direct services to 28 international destinations each week

• Direct flights from all major Australian cities

• More information: www.bne.com.au

Getting to the Gold Coast couldn’t be easier, with two impressive international airports close by that service all major Australian cities, as well as effortless road access from the Queensland’s capital, Brisbane. The Gold Coast Airport is just 30 minutes’ drive from the centre of Surfers Paradise and the Brisbane Domestic and International Airport is less than one hour’s drive.

• Located less than 30 minutes by road from the Gold Coast

• Daily direct flights from all major Australian cities

• Daily direct flights from Singapore, Malaysia, Japan and New Zealand

• For more information: www.goldcoastairport.com.au

Easy Access


Thank you for choosing our beautiful resort for your upcoming stay on the Gold Coast.

I am delighted to provide you with the following airport transfer options from the Gold Coast & Brisbane airports. Please note if you wish to book a private transfer we will require your flight information.

Airport Transfer Options

Gold Coast (Coolangatta) Airport

Limousine Services - Hughes Limousine: Sedan (1-4pax) $86, Stretch (1-6pax) $129, BMW/Mercedes (1-4pax) $108 Please contact Concierge for bookings.

Shuttle – Gold Coast Tourist Shuttle- Ph: 1300 655 655 Adults $21, Child (4-13) $13 Does not require pre-booking for arrivals. This is not a direct service and will stop at other hotels along the journey which can greatly increase the travel time. Departure transfers must be made 24hours prior to departure

Taxi – Gold Coast Taxis Ph: 131008, Approx $70-90/sedan (1-4pax), Approx $95-$110/Maxi Taxi (1-10pax)

Tarmac Transfers – Mercedes van Viano (seats up to 7pax).1-4 pax $95, 5-7 pax $125.

Rental Car – Our Concierge team can assist you with hiring a car from the airport, so all you need to do is collect the keys, please contact the concierge team for more information.

Brisbane Airport

Limousine Services - Hughes Limousine: Sedan (1-4pax) $222, Stretch (1-6pax) $342 BMW/Mercedes (1-4pax) $276. Please contact Concierge for bookings.

Shuttle – Con-X-ion Ph: 1300 664 700 Adults $49, Child (4-13) $25 Does not require pre-booking for arrivals. This is not a direct service and will stop at other hotels along the journey which can greatly increase the travel time. Departure transfers must be made 24hours prior to departure

Taxi – Black & White Taxis Ph: 131008, Approx $200-$250/sedan (1-4pax), Approx $249-$300/Maxi Taxi (1-10pax)

Tarmac Transfers – Mercedes van Viano (seats up to 7pax). 1-4 pax $225, 5-7 pax $245

Rental Car – Our Concierge team can assist you with hiring a car from the airport, so all you need to do is collect the keys, please contact the concierge team for more information.

Please do not hesitate to contact us on (+617) 5577 0000 if you would like to make a reservation or alternatively provide us with a suitable time and phone number to contact you.

If there is anything further we can assist you with, please do not hesitate to connect with us.

We look forward to welcoming you to our resort very soon.

Warm regards,

The Concierge Team

Transfer Booking Options Through Sheraton Mirage Resort

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