#MobileBeat
The mobile ecosystemUp and to the right
John KoetsierVP Research, VentureBeat
@johnkoetsier
#MobileBeat
53% of the top 100 unicorns are mobile-only, mobile-first,
or largely mobile
The tough question: How to win?
3 waves of success in mobile
mobile marketing automation
one study: 3X brand recall from mobile video ad vs TV
that brings us back full circle
To win in mobile is to win. Period