toastmasters international first movers advantage corporate summit - lessons learnt post event

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Toastmasters International First Movers ADVANTAGE Corporate summit - Lessons learnt POST event Toastmasters is a learn by doing leadership and communications organisation. The world leader in peer-to-peer training of this type. This presentation is the POST event report of our corporate summit in Helsinki.

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Page 1: Toastmasters International First Movers ADVANTAGE Corporate summit - Lessons learnt POST event
Page 2: Toastmasters International First Movers ADVANTAGE Corporate summit - Lessons learnt POST event

Real time to plan and organise event was 8 weeks

Page 3: Toastmasters International First Movers ADVANTAGE Corporate summit - Lessons learnt POST event

Process followed- Select Date- Send Requests For Venue Costs- Select Venue- Create Invitation List- Invite

Point of improvement

Page 4: Toastmasters International First Movers ADVANTAGE Corporate summit - Lessons learnt POST event

The Day Before The Event

Page 5: Toastmasters International First Movers ADVANTAGE Corporate summit - Lessons learnt POST event

Not many participents had confirmed attendance.

Spent most of day calling old, and (NEW) contacts if they could attend

Page 6: Toastmasters International First Movers ADVANTAGE Corporate summit - Lessons learnt POST event

Participent Commitment level was LOW!

Page 7: Toastmasters International First Movers ADVANTAGE Corporate summit - Lessons learnt POST event

Target was 20 confirmed corporate attendees

We reached 8 who said they would bring a collegue....!!

Page 8: Toastmasters International First Movers ADVANTAGE Corporate summit - Lessons learnt POST event

Day Of The Event

Page 9: Toastmasters International First Movers ADVANTAGE Corporate summit - Lessons learnt POST event

Woke Up To 33 SMS message...

Sorry David, I am Unable to Attend...

Sorry David, I have Another Urgent Appointment....

Sorry, I can not get out of the office today....

Page 10: Toastmasters International First Movers ADVANTAGE Corporate summit - Lessons learnt POST event

Days Potential Guest total was already reduced to 5 (+1's)...

I was starting to get Very Nervous!!

Page 11: Toastmasters International First Movers ADVANTAGE Corporate summit - Lessons learnt POST event

Toastmasters Start To Arrive...

Page 12: Toastmasters International First Movers ADVANTAGE Corporate summit - Lessons learnt POST event

On Queue the event start time arrived, and passed....

NO CORPORATE GUESTS HAD TURNED UP!!!!

Page 13: Toastmasters International First Movers ADVANTAGE Corporate summit - Lessons learnt POST event

WHAT Had Happened!

Page 14: Toastmasters International First Movers ADVANTAGE Corporate summit - Lessons learnt POST event

I sent out SMS messages to each of the confirmed recipients...

THEN I WAITED FOR REPLIES....

”Hi, did you have difficulty finding the location? -David-”

Page 15: Toastmasters International First Movers ADVANTAGE Corporate summit - Lessons learnt POST event

FIRST Guest replies...

”I am running late. Will arrive in 10 mins, Is it OK to turn up late?”

YES! I reply...

First Guest ARRIVES at the event...!!

** SUCCESS**

Page 16: Toastmasters International First Movers ADVANTAGE Corporate summit - Lessons learnt POST event

More Guest start to arrive SLOWLY during the day...

I got 2 SMS saying they just woke up!!

At 2pm

[ Entreprenuers, have different schedules... ]

Page 17: Toastmasters International First Movers ADVANTAGE Corporate summit - Lessons learnt POST event

STATS:-

3 Corporate Guests3 Toastmaster Entreprenuers2 District Representatives

Results:1x Potential Demo Meeting 3x Potential New Toastmasters

Page 18: Toastmasters International First Movers ADVANTAGE Corporate summit - Lessons learnt POST event

Self Event Evaluation:-

In total approximately 80-100 people in corporate positions were informed of the event.

Most just asked for information to be emailed to them, and they will get back to us.

Surpirse... mostly we never heard from them again!

Page 19: Toastmasters International First Movers ADVANTAGE Corporate summit - Lessons learnt POST event

Commitment level was DRASTICALLY LOW, even within Toastmasters own network of trusted

friends.

The value add message was either too weak, or not clear enough!

Page 20: Toastmasters International First Movers ADVANTAGE Corporate summit - Lessons learnt POST event

Even the people we did get to commit, did not eventually show up.

This was also the experience previously in NICE a year ago.

Unfortunately in NICE's experience, they did not get a single guest turn-up.

Page 21: Toastmasters International First Movers ADVANTAGE Corporate summit - Lessons learnt POST event

Positive Take Aways:-

www.eventbright.co.uk ticketing system worked well.

Professional Feel and Intuitive event management tool.

Page 22: Toastmasters International First Movers ADVANTAGE Corporate summit - Lessons learnt POST event

The appreciation of what it takes to create a high quality, high level event in a short amount of time.

I felt the time restriction was not too crazy, but a bit of additional help early in the project would of been a better option.

The event has started a dialogue with corporations.

Even if they did not attend this first event. I have already been asked about the next time.

A big thankyou to my small and dedicated team, plus all the supportive Toastmasters of Area G5.

MISSION ACCOMPLISHED