tobacco advertising
TRANSCRIPT
Fernanda Costa Gama . Gabriela Guevara . Melanie Knapp . Benedetta Spreafico
UCLA Extension September 2010
Ethics in Marketing and Advertising
Tobacco Advertising Why not?
! Advertising of tobacco is restricted by the Cigarette Labeling and Advertising Act
! New FDA rules will significantly restrict tobacco advertising and sales, for instance:
Sponsorships
No “kiddie Packs” (less than 20)
Rules for outdoor ads
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Introduction Facts/Laws/Rules in the US
! Advertisement Control Globally: Africa Europe Australia and New Zeland
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Introduction Facts/Laws/Rules International
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Why tobacco shouldn’t be advertized?
It has health effects of smoking among young people: ! ST: respiratory and non
respiratory effects, addiction to nicotine, and also an risk of other drug use
! LT: most young people who smoke regularly are likely to continue to smoke throughout adulthood
! Lower level of lung function
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Why tobacco shouldn’t be advertized? ! Smoking hurts young people's physical fitness in
terms of performance and also endurance ! Someone who smokes a pack or more of cigarettes a day lives 7 years less than someone who never smoked ! Teenage smokers are more likely to have seen a doctor or other health professionals for an emotional or psychological complain
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Why tobacco shouldn’t be advertized?
Significant numbers according to health effects of smoking ! 90% of all lung cancer
deaths in men ! 80% of all lung cancer deaths in women
Cigarettes ! 90% of deaths from
chronic obstructive lung disease
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Why tobacco shouldn’t be advertized?
Compared with nonsmokers smoking increases the risk of: ! Coronary heart disease by 2 to 4 times ! Stroke by 2 to 4 times ! Men developing lung cancer by 23 times (women 13 times) ! Dying from chronic obstructive lung diseases by 12 to 13 times
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Why tobacco shouldn’t be advertized? The cons of tobacco advertising ! Many types of business
have restrictions on the marketing of their products and services. Tobacco is the only legal product which kills when used
! Positive relationship between tobacco advertising and consumption
! Teenagers are attracted by the adult nature of the product
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Why tobacco shouldn’t be advertized? The cons of tobacco advertising ! The government is spending
substantial sums on pro-health campaigns nonsense private expenditure to be devoted to achieving the opposite effect
! Cigarettes advertising is appealing to children (i.e. Camel)
! In the US, an estimated 86% of U.S. teenagers who smoke use the three most heavily advertized brands – Marlboro, Camel and Newport
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Why tobacco shouldn’t be advertized? The cons of tobacco advertising ! Comprehensive advertising bans do reduce cigarette
consumption
Higher rate of decrease in consumption for the ban group than the nonban group
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And even more important ! Each year in the United States, smoking accounts for
an estimated 443,000 deaths 1215 each day nearly 1 of every 5 deaths
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And even more important
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Sources
http://www.ash.org.uk/ http://www.ash.org.uk/files/documents/ASH_637.pdf http://www.ash.org.uk/files/documents/ASH_166.pdf http://www.tobaccofreekids.org/campaign/global/docs/advertising.pdf http://bmb.oxfordjournals.org/cgi/reprint/52/1/121 Toxic Substances Board. Health or tobacco: an end to tobacco advertising and promotion. Wellington, New Zealand: May 1989 Smee C. Effect of tobacco advertising on tobacco consumption: a discussion document reviewing the evidence. Department of Health, UK; 1992 Lovato C, Linn G, Stead LF, Best A. Impact of tobacco advertising and promotion on increasing adolescent smoking behaviours. Cochrane Database of Systematic Reviews 2003, Issue 4. Art. No.: CD003439. http://www.physorg.com/ http://www.media-awareness.ca/english/resources/educational/handouts/tobacco_advertising/tricks_of_the_trade.cfm European Commission, Frequently asked questions on tobacco advertising in the EU, October 2000 Health Select Committee, Second Report, The Tobacco Industry and the Health Risks of Smoking, (para 112) June 2000
Toxic Substances Board. Health or tobacco: an end to tobacco advertising and promotion. Wellington, New Zealand: May 1989
Smee C. Effect of tobacco advertising on tobacco consumption: a discussion document reviewing the evidence. Department of Health, UK; 1992
Lovato C, Linn G, Stead LF, Best A. Impact of tobacco advertising and promotion on increasing adolescent smoking behaviours. Cochrane Database of Systematic Reviews 2003, Issue 4. Art. No.: CD003439.
European Commission, Frequently asked questions on tobacco advertising in the EU, October 2000
Health Select Committee, Second Report, The Tobacco Industry and the Health Risks of Smoking, (para 112) June 2000
• http://www.globalink.org/en/advertising.shtml • http://www.time.com/time/nation/article/0,8599,1904624,00.html • http://www.washingtonpost.com/wp-dyn/content/article/2010/03/18/AR2010031803004.html • http://en.wikipedia.org/wiki/Tobacco_advertising#Advertisement_control • http://www.cdc.gov/tobacco/data_statistics/fact_sheets/health_effects/effects_cig_smoking/ • http://www.ash.org.uk/
http://www.ash.org.uk/files/documents/ASH_637.pdf http://www.ash.org.uk/files/documents/ASH_166.pdf
• http://www.tobaccofreekids.org/campaign/global/docs/advertising.pdf • http://bmb.oxfordjournals.org/cgi/reprint/52/1/121 • http://www.physorg.com/ • http://www.media-awareness.ca/english/resources/educational/handouts/tobacco_advertising/
tricks_of_the_trade.cfm
Questions?