The Discovery Problem

@hpique

600,000 appsin the iTunes App Store

“About 63% of App Store downloads

come from rankings”

Source: Nielsen

“the average gain [of getting featured in

rankings] is +27 in iPad and +15 in iPhone”

Source: Distimo

1.

rankings <=> featured

2.

profit!

how to get featured?

how to get into the rankings?

Questions?

oh...

•why a book app?

•the icon

•keywords

•coding discovery

poor man’s guideto solve book app discovery

book apps

2nd category in volume

book apps

6th (?) in revenue

know thy enemy

category

search

detail

the icon

...is the most important design element of an app

icon design

•Simple...but detailed

•Tell a story...

•...without words (remember the app name is there too)

•Standard = bad

•Stand out

keywords

does search

like does tablets

keywords 101

•100 characters

•Do not include title and company name

•Separate with commas

•Be specific

keywords 201

•Test keywords and adjust

•Separate with “,” but not “, ” to save chars

•Include singular and plurals

•Not necessary to combine keywords

keywords 301

•Use Google Keywords Tool for ideas

•In-app purchase titles count as keywords (?)

•Include common misspellings

developerscan help too!

code discoveryinto your app

•virality

•cross-promotion

•app size

•vote reminder

virality

•Let the app help discover itself

•Share content through Facebook, Twitter or e-mail

•Include the app link in each outgoing message (cross-platform apps should use an “intelligent” link)

cross-promotion

•Build a network of apps

•Be helpful: do not recommend an app I already have (for devs: canOpenURL)

app size

Between“as small as possible”

and20MB50MB

(use remote assets)

vote reminders

•Do not spam

•After “positive” experience

•See: github.com/arashpayan/appirater

Questions?

@hpique

Thanks!